Featured Guest: Bruce Biegel, Senior Managing Partner at the Winterberry Group

Industry identity expert Bruce Biegel of the Winterberry Group joins the The Real Identity podcast to answer all your burning questions:  Why is defining identity so hard? Why are things changing faster than ever before? Will hashed email be the new identity standard? How will brands get to the measurement and attribution they need? Will we ultimately pay more for content due to privacy regulations? Will AI take over the world? What is the future of addressable TV? And why, oh why, do we see the same ads over and over on our streaming services?

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Featured Guest: Mike Danley, Director of Products at Acxiom

CDPs won’t solve a brand’s problems straight out of the box.  It all starts with the ultimate goal of improving the customer journey with personalization and relevant customer experiences. Then the questions: What is your data strategy? How will you solve for identity? Where does the CDP fit into your ecosystem? Listen to The Real Identity podcast as three professed tech nerds help you understand what a CDP is, what it can and can’t do and ways to avoid struggles with implementation.

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Christiane de Carvalho, Vice President of Global Digital Strategy and Innovation, joins the podcast to discuss two new types of data for connecting with audiences and the exciting ways advertisers are using them to drive successful campaigns. In-app behaviors from mobile devices and online consumption patterns based on keywords form the basis for these offerings from Acxiom. Get the lowdown here.

Featured Guest: Melissa Metheny, Acxiom VP - Retail Sales and Client Management

Melissa Metheny joins the podcast to share the importance of identity for retailers who are doubling down to serve customers in the wake of the pandemic. The discussion covers effective strategies to battle the “Amazon effect” adjusting to changing customer behaviors and the future of customer engagement.

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Leah Quinn, product manager for Acxiom Audiences, joins Data Guru Linda Harrison for this month’s podcast to talk about newly available digital audiences that offer “hot” insights to advertisers -- new homeowners, new movers, new borrowers, and extended family connections. She’ll also discuss COVID-19 segments available to help serve working moms as they survive the pandemic as teacher, family entertainment coordinator and full-time employee.

Introducing the Real Talk with Real Identity podcast that focuses on relevant topics about Identity and how it is foundational to marketing, advertising and even operations with co-hosts Kyle Hollaway and Dustin Raney from Acxiom’s global identity practice.  Patrick Duggan, Senior Director of Partnerships at Acxiom, joins this first podcast to focus on the intersection of marketing and advertising, and the role that Identity is playing as the two disciplines converge. 

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Listen in as Kyle Hollaway and Patrick Duggan, two Acxiom leaders, deliver the lowdown about the departure of third-party cookies and common concerns in the marketplace. They also discuss some of the different initiatives underway to replace cookies and what marketers need to prioritize for identity going forward. 

Consumers and businesses are in an unprecedented state of disruption due to C19, stay at home orders, and the constant barrage of news about the pandemic. While everyone craves getting back to normal, the reality is that as we turn the corner toward recovery, we will have a “new” normal. Our behaviors have changed out of necessity in terms of work from home, online ordering and curbside pickup, scarcity and hoarding of home goods and essentials, etc. 

For Brands, never has there been a better time to get digital and addressable when it comes to connecting with consumers.   Brands need to reach consumers where they are, whether it be online, streaming services, and yes direct mail.   To do this well, you’ve got to be addressable and data-driven in all channels.     

So what do I mean when I say addressable? There are two ways to think about it really.  First you have addressable Media, and the ability for a brand to create high value audiences to target and connect with specific people across different mediums or channels. Then you have Addressable Activation, which is the process of activating those audiences to target those known users you have across those mediums and measure the results at the person level. And in these trying times, this kind of precision in targeting and measuring media and advertising is essential to gaining effectiveness and efficiency in reaching and engaging with those consumers who are more likely to re-join the economy now in a way that limits media waste. 

I recently sat down with David James Stewart, a digital marketing channel expert for  to discuss the ways a brand can create and activate audiences to onboard and relevantly message consumers in and addressable channel to make your advertising and media investments – large or small – more impactful in today’s disrupted environment. 

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As the enforcement date for CCPA draws near, listen in to this month’s podcast as privacy-by-design expert Leslie Price recaps the particulars of the legislation and offers a look at the current status as clients finalize preparations. She’ll cover both challenges and best practices for marketers to consider.

Acxiom experts Vanessa Lara and Linda Harrison discuss the important considerations from Spanglish to Influencers that marketers need to understand when advertising to Hispanic audiences. One size definitely doesn’t fit all for Spanish-speaking audiences so it’s important to look at multiple factors from assimilation to mobile usage when planning campaigns.