Welcome to Real Talk Dubai, the podcast by Virtuzone where we unpack the real stories behind the successful entrepreneurs. In Episode 1, host George Hojeige, Group CEO of Virtuzone, sits down with Kris Fade to trace his journey from a struggling student in Sydney to one of the Middle East’s most recognizable media figures and entrepreneurs.
What Kris opens up about
Falling into radio by accident and building Virgin Radio Dubai from day oneThe truth about the Dubai Dream: opportunity, competition, and what it really takesLaunching Fade Fit, scaling FMCG with a tiny team, and turning down an early exitHandling online trolls, protecting mental health, and setting boundariesRoutine, family, therapy, and learning to be patient with others and yourselfCandid advice for anyone planning a move from the UK to Dubai (or anywhere)If you’re an entrepreneur, creator, or professional considering Dubai for life and business, this conversation delivers practical insight without the sugar-coating.Chapters
00:00 — Intro: Why “Real Talk Dubai”02:05 — Kris Fade’s early years & school struggles07:32 — “Accidentally” getting into radio14:50 — Moving to Dubai & launching Virgin Radio22:10 — The reality of trolls and online criticism27:45 — Routine, burnout, therapy & family35:10 — Starting Fade Fit & the FMCG grind45:20 — Product-market fit, patience & team of four52:30 — Offers to buy the company & expansion plans58:15 — Real talk advice for founders in Dubai1:04:40 — Legacy, community, and what’s nextAbout Kris Fade
Radio host of Virgin Radio’s The Kris Fade Show, founder of Fade Fit, TV personality (Dubai Bling), and long-time Dubai resident.
Connect & Next Steps
Learn more about business setup and growth in the UAE: virtuzone.comFollow Real Talk Dubai for more conversations with founders and creators building in the UAE.New episodes bi-weekly — subscribe and hit the bell icon.
