There is a news story almost every day that you could latch onto for PR or social media.

In this episode, I look at today's news to see what stories a business could be part of today. There was a surprising number.  

Whatever industry you are in one of the easiest ways to build relationships with journalists is to help them write the stories they want to write already. 

We can see those by simply looking at the news agenda that day and asking the question, how could I help? 

But it doesn't stop there. 

If you are putting out social media, you also want to be talking about the things the public are talking about too.