Marketing budgets are never easy. Everything from determining the right amount to ask for to defending your spending allocation is challenging. It is even more difficult when there is misalignment between Sales and Marketing. One way to budgeting better is to use a bottom-up approach (start with meetings booked and leads generate vs revenue) and more realistic math.   

HITMC sat down with Eric Meerschaert, Executive Director for Growth and Innovation at StudioNorth and Doug Duty, Executive Director for Business Development at StudioNorth to learn the secrets behind better marketing budgeting.

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