Before “catfishing” had a name, Fox invented the blueprint. In 2003, the network unleashed Joe Millionaire, a dating competition built on one giant lie: the bachelor wasn’t a millionaire at all. He was a 28-year-old construction worker named Evan Marriott, handed a tuxedo, a mansion, and a fictional bank account.
This week, we investigate the ethical disaster dressed up as a fairy tale. From producers engineering gold-digger hysteria to contestants manipulated under false pretenses, we break down how a network used deception as a plot twist, and how the nation ate it up. Joe Millionaire is the story of how far reality TV was willing to go in the early 2000s… and how one average guy became the face of a million-dollar lie. Was it entertainment, exploitation, or a televised social experiment in cruelty?
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