REALTOR® Hacks, Tips and Tricks

We are honored to have Carrie Edwards & Christine George on our podcast!

Join us as this brand & marketing duo share brilliant ideas & solutions for real estate professionals wanting to take their business to the next level. With Carrie as an experienced graphic designer specializing in brand identity & strategy, and Christine as a seasoned real estate marketing expert, this is a can’t miss episode!

Carrie and Christine had their “first date” at a local pizza shop in Arlington, MA, during the summer of 2021. Carrie had come to Leading Edge Real Estate to work with Christine and help the team launch a new brand. At that lunch and subsequent lunches, the two curly-haired Gen-X moms realized the power of their combined skills and experience. Their passion for helping those who help others find a home led to the launch of Post & Beam and brought them here today.

Their marketing firm, Post & Beam Creative, is the solution for real estate professionals who are tired of blending in. They specialize in unearthing your standout factor and translating it into a compelling visual identity and tailored marketing strategy.

Join us this week as we have the Listing Boss, Hoss Pratt on to talk about the recent NAR Settlement.

Hoss Pratt is an acclaimed real estate coach, bestselling author, and dynamic speaker who has transformed countless lives through his groundbreaking strategies and unparalleled expertise in the real estate industry. Today, we are thrilled to have Hoss on our podcast, where he'll share his inspiring story, industry secrets, and game-changing techniques that have propelled thousands of real estate professionals to achieve massive success.

As the founder and CEO of Hoss Pratt International, Hoss has dedicated his life to empowering and educating real estate professionals. His coaching company offers a wide range of services, including one-on-one coaching, online courses, and live events, all designed to help agents break through barriers and achieve their fullest potential.

Hoss is the author of the national bestseller "Listing Boss: The Definitive Blueprint for Real Estate Success," which has been lauded as the go-to guide for real estate agents looking to excel in their careers. He is also a sought-after speaker, captivating audiences at industry events and conferences worldwide with his infectious energy, magnetic charisma, and proven strategies.

Professional freestyle skier and top real estate agent, Athena Brownson will be on our podcast this week!

Born and raised in Breckenridge, Colorado, Athena is a CO native born into a family of residential developers, builders, and interior designers. Picture her wandering building sites and learning the ropes of real estate from a young age. At age sixteen, Athena became a professional freestyle skier and prided herself on her work ethic and competitive attitude which helped her excel in all business ventures from interior design to real estate residential sales.

Athena comes on to talk about authentic marketing through social media and video, and also consistency in your business. She drops some major gems that are CRUCIAL for an agent’s business!

This week we have Eddie Wilson on, one of Casey’s good friends! Eddie is a top real estate agent in Raleigh, North Carolina who has grown a following not only organically through generational connections, but also more recently through creating his viral Instagram account, @‌raleighisgrowing 🌇 In this episode you’ll hear how he utilizes the brand for his business and his best hacks, tips, & tricks for agents!

Halle & Casey will be talking this about their trip to NYC and recapping the Goldbar Live Luxury Real Estate Conference. They’ll also touch on their tour of SERHANT offices and a 5.45 million dollar penthouse!

Laura Griffin is an expert at leveraging Facebook Groups for lead generation in her real estate business.  With over 15+ years in the real estate industry she has leveraged the power of her local Mom Facebook Group with over 10K moms into her main lead generation source creating over $20+ million dollars a year in sales.  As a result of her Facebook Group she has been honored to be recognized as a Top Producer in the Northern Virginia Association Of Realtors® year after year.  She now teaches other agents how to use the power of Facebook Groups as a FREE lead generation tool in their business by coaching other agents and her course on Facebook Groups.

Tag/share this post with your real estate agent friends so they don’t miss it today 3/4 at 3:30pm PST/6:30pm EST! Will be available afterwards on Spotify & Apple Podcasts as well as Youtube & Facebook. 🎙️🗝️

Lauren Plante is a mindset and life coach specializing in breaking limiting patterns. She has a background in both real estate & human behavior and is a certified coach, neurolinguistic practitioner, and reiki practitioner. Having been a real estate agent before, Lauren is highly relatable in this episode and knows what agents struggle with on a daily basis!

Asher Fried consults for Madison SPECS, one of the nation's largest Cost Segregation firms. With a staggering $3 billion in depreciated real estate assets under their belt, they’ve helped their clients keep more income in their pockets.

Asher hosts The Real Estate Professional Status podcast, where he delves deep into the nuances of the real estate professional status qualification, interviewing CPAs to unpack the intricacies of specification rules and benefits.

His mission is to empower REALTOR® investors to maximize their depreciation benefits so they can get more cashflow from their investments.

Tag/share this post with your real estate agent friends so they don’t miss it Monday 1/19 at 3:30pm PST/6:30pm EST! Will be available afterwards on Spotify & Apple Podcasts as well as Youtube & Facebook. 🎙️🗝️

Andy Coleman is a top ranking, 3x ICON agent with eXp Realty having closed 700+ deals over the last 3 Years. He created a new niche in the real estate industry working with RENTERS which nets him over $100k a month. His goal is to teach agents his method that allows you to get business quickly. What sets him apart from the rest is that he specializes and focuses primarily on the rental market! He has created a strategy of closing a high volume of transactions without needing to do the old school method of cold calling and door knocking. More recently, he turned this strategy into a program called “Rich With Rentals”.

Join us to hear as Andy shares his knowledge and experience in real estate, business, finance and investing related to rentals!

Olivier Mevellec was born in the south of France in Antibes and grew up between there and the French Caribbean islands. After discovering the game of golf and
his instant passion & talent for the sport, his family moved to Plano, Texas where he excelled as a top junior golfer in the state of Texas. Following that success came many scholarships offers nationwide and Olivier decided to go to college in Florida to pursue his dream of becoming a professional golfer.

He joined the European PGA Tour in 1997 where he traveled all over Europe playing in professional golf tournaments. From 1999 to 2002, he worked as a golf professional at some of Texas’s most prestigious Country Clubs and played on the NTPGA & STPGA tours. After contemplating a few business opportunities, he decided to get his real estate license and join his mother, Audree, to form The Mevellec Team in 2002.

Working with celebrity clients worldwide has accelerated their success and given them reasons to create a unique real estate trend in the global arena. They have been extremely successful with this venture due to their international background, as well as their unique ability to understand the elite clients’ real estate needs, and to also keep their clients for life no matter where they want to sell or buy real estate.

They have succeeded in selling the prestigious Lee Castle in Scotland and have listed and sold many other incredible properties. Internationally recognized, they have been featured in the press for the team’s sales of unique and luxurious castles & estates worldwide.

They started a revolutionary concept of uniting real estate agents globally by co-founding the International Real Estate Specialist certification in 2007, which was rebranded to Global Marketing Agent certification® in 2015 training and coaching over 8,500 real estate agents all over the world. They also publish Castles & Estates magazine, which has an incredible global distribution list. Olivier now resides in Dallas, Texas and is a mentor to many, including our very own Halle McCrory!

Join us this coming Monday as we interview Olivier about the ins and outs of international real estate and how agents can leverage the Global Marketing Agent program to secure more listings, gain credibility, and retain your clients for life!