March Madness is experiencing a surge in ratings this year. CBS and the NCAA couldn't have asked for a better Final-4...as it features four teams with a strong national following. Basketball is the only sport where college is more popular than the NBA and WNBA. Why?

We explain why March Madness ratings double ratings for the NBA Playoffs. We discuss how college basketball is structured the way the NBA should be structured. We talk about LeBron James alienating the casual NBA fan...and how a mistake the NBA has been making for 30 years is contributing to their decline.