In this episode of Reasonably Irrational I invite my ex-boss, a mentor and a suave, no-holds-barred CMO. Veda has led multiple marketing teams across brands, demand generation and is currently the SMB Business Head at RazorPay. What makes this episode more interesting is Veda is a teacher himself - he has taught programs at IIM (Indore, Bangalore) and SP Jain.Veda, has not only built awesome teams, but also delivered business goals. I ask him about his secret sauce, about how being thick...

In this episode of ReasonableIrrational, I chat up with the affable young marketing leader Nandini. We talk about her journey, what has she learnt about teams and teamwork. How does she intent to use those learnings forward and what are the non negotiable items when it comes to teams.She walks through her mentors, her experience about trust and communication. And how yoga plays a big role. Listen In!

In this episode of ReasonablyIrrational, I chat with Pradyut. He is a marketer who has worked his way from the trenches to a strategist. He has led various functions and built teams as he deemed fit. What makes this episode more interesting is Pradyut believes in giving back - be it charity or in learning, something which I truly admire. We talk about a lot of things including how teams are built, what were lessons that are taught but learnt. We discuss various styles of leadership that ...

I have seen a lot of marketers (yours truly included) get so deep in data and processes that we forget we work with people and not machines.This podcast is an attempt to humanize the current marketing processes and hopefully make marketing fun for everyoneIn my last two episodes, I talked about how we should think about hiring and onboarding.Going forward, I am going to interview experts on how they think about the human side of marketing - focussed on building teams, managing communications,...

This episode focuses on the other side of the hiring cycle – The post hiring.Imagine your hire. She comes on the first day brimming with motivation but she is a bit scared of what to expect. And guess what she gets on her first day – A shared folder with 25 documents each 10-15 pages long explaining the current structure and the work done so far. Then over the next week you tell her what her work is and she dives in. Over the course of the next month, she is another cog in the wheel.In this e...

Title: The HiringThis episode talks about how we are undermining our and our marketers potential at the first touchpoint - Hiring!Is hiring to solve for the problem the correct approach? If not, how should we hire? What should the hiring look like and is it truly broken?My take on the above questions!