InnovaBuzz #338 - I chat with Rebeca Arbona of Brand True, a firm dedicated to brand strategy with a focus on new brand creation and naming.

Rebeca Arbona, How to Strategically Name and Create a Distinctive Brand - InnovaBuzz 338

The InnovaBuzz Podcast explores the minds of innovators, entrepreneurs and creatives. You’ll learn about values, strategies, tactics and mindset from some of the world’s most successful entrepreneurs.  

Join internationally recognised transformational marketing strategist, speaker and podcaster, Dr Jürgen Strauss, The World's Best Human-Centred Podcasting Coach , as he chats with awesome guests who are committed to innovation, service and modern marketing. 
Each episode is a conversation with inspiring people who make wonderful contributions to our knowledge in these areas and spark curiosity and ideas to pursue.

Gain insight into what makes them ‘tick’, what ‘lights them up’, why they do what they do and what inspiration and value they add to their world. 
The Innova.Buzz Podcast is designed for smart businesses that want to stay on top of innovation in order to compete in today's market place! 

Subscribe now so you never miss an episode! 

Past guests have included Michael E Gerber, Kevin Kelly, Marcus Sheridan, Gill Hicks, Tanya Alvarez, Anastasia Lipske, Gino Wickman, Jeffrey Madoff, Gabrielle Dolan, Mark Schaeffer, Steve Blank, Joey Coleman, Mike Michaelowitz, Ann Janzer, Michele Wucker, Soulaima Gourani, Robin Colucci, Sheryl Plouffe, Kedma Ough, Cathryn Lloyd, Wade Galt, Ramon Ray, Michelle Mazur, David Goldsmith, Todd Cherches, Rita McGrath, Terri Trespicio, Liz Wiseman and so many more wonderful people - over 600 to date! <br/><br/><a href="https://innovabiz.substack.com/s/innovabuzz-podcast?utm_medium=podcast">innovabiz.substack.com</a>

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Entrepreneurship

Marketing

The InnovaBuzz Podcast explores the minds of innovators, entrepreneurs and creatives. You’ll learn about values, strategies, tactics and mindset from some of the world’s most successful entrepreneurs. Join internationally recognised transformational marketing strategist, speaker and podcaster, Dr Jürgen Strauss, The World's Best Human-Centred Podcasting Coach , as he chats with awesome guests who are committed to innovation, service and modern marketing. Each episode is a conversation with inspiring people who make wonderful contributions to our knowledge in these areas and spark curiosity and ideas to pursue. Gain insight into what makes them ‘tick’, what ‘lights them up’, why they do what they do and what inspiration and value they add to their world. The Innova.Buzz Podcast is designed for smart businesses that want to stay on top of innovation in order to compete in today's market place! Subscribe now so you never miss an episode! Past guests have included Michael E Gerber, Kevin Kelly, Marcus Sheridan, Gill Hicks, Tanya Alvarez, Anastasia Lipske, Gino Wickman, Jeffrey Madoff, Gabrielle Dolan, Mark Schaeffer, Steve Blank, Joey Coleman, Mike Michaelowitz, Ann Janzer, Michele Wucker, Soulaima Gourani, Robin Colucci, Sheryl Plouffe, Kedma Ough, Cathryn Lloyd, Wade Galt, Ramon Ray, Michelle Mazur, David Goldsmith, Todd Cherches, Rita McGrath, Terri Trespicio, Liz Wiseman and so many more wonderful people - over 600 to date! innovabiz.substack.com

The&nbsp;InnovaBuzz&nbsp;Podcast explores the minds of innovators, entrepreneurs and creatives.&nbsp;You’ll learn about values, strategies, tactics and mindset from some of the world’s most successful entrepreneurs.&nbsp; 

Join internationally recognised transformational marketing strategist, speaker and podcaster, Dr Jürgen Strauss, The World's Best Human-Centred Podcasting Coach , as he chats with awesome guests who are committed to innovation, service and modern marketing.&nbsp;
Each episode is a conversation with inspiring people who make wonderful contributions to our knowledge in these areas and spark curiosity and ideas to pursue.

Gain insight into what makes them ‘tick’, what ‘lights them up’, why they do what they do and what inspiration and value they add to their world.&nbsp;
The Innova.Buzz Podcast is designed for smart businesses that want to stay on top of innovation in order to compete in today's market place!&nbsp;

Subscribe now so you never miss an episode!&nbsp;

Past guests have included Michael E Gerber, Kevin Kelly, Marcus Sheridan, Gill Hicks, Tanya Alvarez, Anastasia Lipske, Gino Wickman, Jeffrey Madoff, Gabrielle Dolan, Mark Schaeffer, Steve Blank, Joey Coleman, Mike Michaelowitz, Ann Janzer, Michele Wucker, Soulaima Gourani, Robin Colucci, Sheryl Plouffe, Kedma Ough, Cathryn Lloyd, Wade Galt, Ramon Ray, Michelle Mazur, David Goldsmith, Todd Cherches, Rita McGrath, Terri Trespicio, Liz Wiseman and so many more wonderful people - over 600 to date! <br><br><a href="https://innovabiz.substack.com/s/innovabuzz-podcast?utm_medium=podcast" rel="noopener noreferrer">innovabiz.substack.com</a>

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Rebeca Arbona, How to Strategically Name and Create a Distinctive Brand - InnovaBuzz 338

Rebeca Arbona, How to Strategically Name and Create a Distinctive Brand - InnovaBuzz 338

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