Common Folk

Rebooting Legacy: The Dehner Boot Co. Revival (Part 2)


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We're sitting back down with the new owners of one of Nebraska’s most iconic companies — the legendary Dehner Boot Company, established in 1875. Once crafting boots for the likes of General Patton, Ronald Reagan, and even Walt Disney, Dehner's name is stitched into American history. Now, it's being stitched into the future by a retired military husband-and-wife team who traded service uniforms for boot leather and business grit. They’ve taken on the challenge of reviving a time-honored brand while staying true to its custom-made craftsmanship and high standards — no shortcuts, no mass production, just real work with real meaning. This is Part 1 of a remarkable story about legacy, risk, and the search for the Good Life in Nebraska. It’s about more than boots — it’s about purpose, passion, and preserving something worth saving.

Show notes & Sponsor links:

Dehner Boot Co.👢 (https://www.facebook.com/profile.php?...) / dehnerboots

https://barnowl.tech/ 🦉 PROMO Code: farmfocused

https://www.sandhillslims.com/🐂 PROMO Code: COMMONFOLK

https://farmfocused.com/ 🐴 PROMO Code: commonfolk

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Common FolkBy Ben Evers

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