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Discover your brand mojo in a provocative podcast inspiring you to take your brand from beige to bold, hosted by brand strategist and provocateur, Darren Taylor. It redefines what brand is and the rol... more
FAQs about Rebranding Branding: The Podcast:How many episodes does Rebranding Branding: The Podcast have?The podcast currently has 26 episodes available.
June 21, 2020#16 The brand journey out of COVID #4 - insights from a fast-growth fintech start upLike all things, launching a start-up is all about timing. COVID has made it hard for many salaried employees to make ends meet. We speak to Tom Jamieson, Co-Founder of Zay Zoon Australia, a fintech start up, and learn about the upside of launching their wages on demand product for employees at the beginning of the COVID lockdown....more36minPlay
June 14, 2020#15 The brand journey out of COVID #3 - insights from a global food consultancyThe food, hospitality and hotels industry has indeed been one of the hardest hit with COVID-19 restrictions. Hear from this esteemed global food advisor, Francis Loughran from Future Food, how this market has been affected and possibly even changed - both positively and negatively - forever. He offers some helpful practical tips to food businesses as they re-emerge from hibernation....more26minPlay
June 07, 2020#14 The brand journey out of COVID #2 - insights from a leading financial services advisory businessThe superannuation and SMSF industry has been greatly impacted by regulatory changes brought about by COVID-19. Hear from SMSF industry expert and CEO of Australia's leading advisory business to accountants, Aaron Dunn, as he describes how his industry was impacted and how he is preparing his business, Smarter SMSF, for the road out....more40minPlay
June 01, 2020#13 The brand journey out of COVID #1-insights from a leading technology recruiter.Planning the road out of COVID is challenging for all brands at the moment. Knowing when we will come out the 'other side' is certainly a million dollar question as is what the new normal will look like. Hear from seasoned brand marketer, Maddison Rawson, Head of Marketing of leading tech recruiter, Halcyon Knights to hear her insights and forward motions....more28minPlay
May 24, 2020#12 If data is gold, is now the new gold rush for brands looking to transform?Many brands are current neck-deep in strategy review and reset discussions. Our guest, leading global data guru, Benjamin Balk, talks about how data can be used to answer some of the important business strategy questions currently being posed and how COVID represents an opportunity to re-prioritise data as a strategic business focus....more30minPlay
May 17, 2020#11 Solo soapbox: 'We're not in Kansas anymore, Toto'COVID has been an ideal 'break in the traffic' to reflect on your brand and to refine for a post-COVID world. In this 'solo soapbox', Darren Taylor talks about his own agency, Taylor & Grace's rebrand journey during COVID and invites others to share their journey for future episodes....more8minPlay
May 10, 2020#10 Tap into the emotionality of your brand to turbocharge its performance.Tapping into the emotionality of your brand can turbocharge its performance. Hear from this inspiring NFP leader, Mandy Mandie from Koala Kids to find out how....more37minPlay
May 03, 2020#9 Now that the world has stopped, it's time to be organic online.The world has stopped. It's a rare moment, albeit a perfect one to re-focus on your core values as a human but also your organic online presence. Chatting to Ian Hopkinson, Founder of Mad Scientist Digital, a bit of a mad scientist himself, we learn about why it's never been a better time to focus on organic search to grow your business....more46minPlay
April 27, 2020#8 Are you communicating effectively internally? How brand can be a helpful anchor for internal communications during COVID-19 and beyond.If you don't have an internal communications plan - even a simple one - it is now time to create one. Communicating on brand - regularly and relevantly - to your internal teams is not just good practice but critical during COVID-19. Internal comms expert, Julie Weldon shares her tips and tricks from her several decades of experience working on client side and as a consultant....more40minPlay
April 19, 2020#7 Survival of the fittest. Why developing a signature system will propel your business in a downturn.If you are a service business, what makes you any different or more valuable than the equivalent business down the road? How many service businesses have pitched to you, leaving you yawning after the first 10 minutes? Developing a signature system to package your value proposition is a must-have for businesses, particularly in a downturn, when customers are looking for clear and compelling evidence of your value. Learn all about signature systems from our guest, Renee Hasseldine from Share Your Passion....more35minPlay
FAQs about Rebranding Branding: The Podcast:How many episodes does Rebranding Branding: The Podcast have?The podcast currently has 26 episodes available.