For many non-marketers, brand is seen as intangible and an expense. Marketers often have to fight for budget to implement activities other than purely demand generation tactics. Speaking with digital marketing consultant, Tammy Begley from Destiined, we uncover some meaningful brand metrics that can be used to monitor and evaluate brand effectiveness as well as to support brand investment cases.

We're in unprecedented times. With the economy and our lives in lockdown and with many people losing their jobs, there's never been a better time to hone and build your personal brand. Talking with personal branding guru, Andrew Ford, this podcast explores what personal branding is, who needs to build one and how it can propel their life forward.

In conversation with Adam Griffith, Managing Director of leading digital agency, Luminary, this podcast explores the importance of having a strong brand strategy to ensuring a successful digital project in process and outcome.

Chatting with startup strategist and investor, CEO of SIP Management Consultants, Ernest Stabek, this podcast uncovers the importance of brand focus and investment for startups at different points of their journey, and some practical tips for those involved in this important and rapidly expanding part of the economy.

Chatting with disaster response expert Renae Hanvin, CEO of Corporate2Community, this podcast discusses the importance of stakeholder engagement, it's relationship to brand, and some practical tips to prepare for disasters.

This inaugural podcast hosted by Darren Taylor talks about why brand strategy is critical for all organisations to be successful today, as well as why he·s stepped up on the soap box and become a brand evangelist.