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For this episode I’m joined by brand strategy consultant, Beatrice Gutknecht, who discusses her thoughts and experiences on the topic of rebranding.

In a world where fitting in is often the norm, Beatrice’s 'Why' is to challenge that norm and emphasize the importance of doing what's true to oneself rather than what society expects. And that's what she brings to everything she does.

Beatrice works with established service-based B2B businesses who want to shake things up to become the obvious ones in their industry. And it's about going beyond simply building that strategy - it's implementing it into operations and holding them accountable.

And it's all because of Beatrice’s experience in heading up marketing, sales, and operations in hospitality, e-commerce, real estate, developments, and other verticals. 

You can find out more about Beatrice here:

• LinkedIn: Beatrice Gutknecht
• Website: Badassery by B
• Podcast: The Art of Branding
• YouTube: Badassery by B

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