Make Marketing Suck Less for Expertise-Driven Solo Businesses

[Rebroadcast] Are You the Overlooked Expert?


Listen Later

Have you ever asked yourself, “If I'm so good at what I do, why don't more people know about me”

Honestly, I've asked this question of myself a lot, and I've become obsessed with figuring out the answer in my own business and for my clients.

I get to work with many amazing people who are experts with years of education, experience, and finely honed skills, and their work with their clients is incredible.

They are the type of people who are so damn easy to refer to because their work is so good. They're the kind of people I want to make sure more people know about.

But why aren't they known for their work if they are so good, talented, and skilled? 

I believe I found the answer to why this happens and why you’re the overlooked expert.

In This Episode:

  • Where the overlooked expert exists in the online business world
  • The cultural reasons why we don’t actually value expertise
  • Why experts struggle to communicate their worth

Learn more about Michelle Mazur:

  • Communication Rebel
  • Three Word Rebellion Book
  • Request a free 1:1 Chat 
  • 3 Word Rebellion Mini Audio Workshop
  • Take the Free Marketing Assessment
...more
View all episodesView all episodes
Download on the App Store

Make Marketing Suck Less for Expertise-Driven Solo BusinessesBy Dr. Michelle Mazur

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

82 ratings


More shows like Make Marketing Suck Less for Expertise-Driven Solo Businesses

View all
Fresh Air by NPR

Fresh Air

38,203 Listeners

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,445 Listeners

The Amy Porterfield Show by Amy Porterfield

The Amy Porterfield Show

4,572 Listeners

The New Yorker Radio Hour by WNYC Studios and The New Yorker

The New Yorker Radio Hour

6,649 Listeners

Staying Solo by Maggie Patterson, BS-Free Business

Staying Solo

73 Listeners

The Lazy Genius Podcast by Kendra, The Lazy Genius

The Lazy Genius Podcast

6,482 Listeners

Where Should We Begin? with Esther Perel by Esther Perel Global Media

Where Should We Begin? with Esther Perel

14,787 Listeners

Growing Steady | Intentional Creative Business Podcast by Wandering Aimfully

Growing Steady | Intentional Creative Business Podcast

89 Listeners

The Marketing Freelancer: Unicorns Unite by Emily Reagan | Digital Marketing Virtual Assistant

The Marketing Freelancer: Unicorns Unite

104 Listeners

The Ezra Klein Show by New York Times Opinion

The Ezra Klein Show

15,180 Listeners

Off The Grid: Leaving Social Media Without Losing All Your Clients by Softer Sounds

Off The Grid: Leaving Social Media Without Losing All Your Clients

87 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

20,519 Listeners

If Books Could Kill by Michael Hobbes & Peter Shamshiri

If Books Could Kill

8,685 Listeners

Sequence Over Strategy by Michelle Warner

Sequence Over Strategy

14 Listeners