Back from SHSMD Connections 2024 in Denver, CO, Jenny Bristow, Shelby Auer, Mark Brandes, and Taylor Fedderke from Hedy & Hopp share their key takeaways. They discuss the latest trends in AI and privacy, the strong audience engagement in Q&As, and why using data effectively remains a top priority in healthcare marketing.

They also highlight sessions on recruitment-focused marketing strategies, a basketball-themed initiative that improved KPIs like reducing harm events and patient stay times, and a creative healthcare heroes social media program.

From first-time attendees to catching up with old friends—and handing out fan favorite friendship bracelets and art prints at H&H’s booth—the team shares their favorite moments and insights from a successful conference!

Connect with Jenny:

●        Email: [email protected]

●        LinkedIn: https://www.linkedin.com/in/jennybristow/

Connect with Mark:

●        LinkedIn: https://www.linkedin.com/in/markbrandes/               

Connect with Shelby:

●        LinkedIn: https://www.linkedin.com/in/shelby-wanne/              

Connect with Taylor:

●        LinkedIn: https://www.linkedin.com/in/taylorfedderke/            

SHSMD24 Speakers Mentioned

●        Maria Belli, Sheppard Pratt: https://www.linkedin.com/in/maria-belli-773389143/            

●        Kristina Schiller Chaki, Sheppart Pratt: https://www.linkedin.com/in/kristina-schiller/       

●        Allison Vance, Regional One Health: https://www.linkedin.com/in/allisonvance/                

●        Jani Radhakrishhnan, Regional One Health: https://www.linkedin.com/in/janirad/             

●        Carley Cori (Weinstein), Stony Brook Medicine: https://www.linkedin.com/in/carleypweinstein/    

●        Breanne Taylor, The Kids Mental Health Foundation: https://www.linkedin.com/in/breanne-taylor-932403b/            

●        Donna Teach: https://www.linkedin.com/in/donnawteach/      

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