On episode #28, Jimmy speaks with Aaron Orendorff from Recart. They discuss:

- Aaron's low-volume, high-impact content approach
- Why he only measures data points with a dollar sign in front of them
- Recart's unique SaaS + service model
- Lessons learned from four years at "the mothership" (aka Shopify)
- How he landed a byline in the New York Times

Here's Erica Schneider's "Hooked on Writing Hooks" course Aaron mentions: https://hookedonwritinghooks.com/

👉 You can follow Aaron Orendorff on LinkedIn here: https://www.linkedin.com/in/aaronorendorff/

👉 You can learn more about Recart here: https://recart.com/