Recode Replay

BuzzFeed CEO Jonah Peretti talks with Recode's Peter Kafka at the 2018 Code Media conference in Huntington Beach, Calif.

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YouTube CEO Susan Wojcicki talks with Recode's Kara Swisher at the 2018 Code Media conference in Huntington Beach, Calif.

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Fox Networks CEO and 21st Century Fox President Peter Rice talks with CNBC's Julia Boorstin at the 2018 Code Media conference in Huntington Beach, Calif.

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Brit + Co founder/CEO Brit Morin and theSkimm co-founders/co-CEOs Carly Zakin and Danielle Weisberg talk with Recode's Jason Del Rey at the 2018 Code Media conference in Huntington Beach, Calif.

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Campbell Brown, Facebook's head of news partnerships, and Adam Mosseri, Facebook's head of News Feed, talk with Recode's Peter Kafka and Kurt Wagner at the 2018 Code Media conference in Huntington Beach, Calif.

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Lydia Polgreen, the editor in chief of HuffPost, talks with Recode's Peter Kafka and Kara Swisher at the 2018 Code Media conference in Huntington Beach, Calif.

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Uber Chief Brand Officer Bozoma Saint John talks with Recode’s Kara Swisher and Johana Bhuiyan about what her newly created job entails. Hired by now-ousted CEO Travis Kalanick, Saint John said the company’s culture is strong and healthy, even as it continues to wrestle with a parade of public mistakes and scandals. Uber's brand today, she says, is that of a utility, but it’s missing “love” — an emotional connection between the user and the product. She also talks about the importance of hiring more women and people of color, and why Uber’s diversity problems are not unique.

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Sweetgreen co-CEO Jonathan Neman and Glossier CEO Emily Weiss talk with Recode’s Dan Frommer and Racked’s Cheryl Wischhover about how they use digital channels to market food and beauty products, respectively. Weiss says Glossier’s No. 1 outlet is the blog Into the Gloss, and argues that it’s a two-way conversation, rather than a one-way publishing outlet. Neman says Sweetgreen is a “product company, not a restaurant company,” because tech enables a completely different way of thinking about who its customers are and how its stores should be designed. They agree that creating a sense of community and experience for customers is not a choice — to survive, it’s a requirement.

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Lumi CEO Jesse Genet talks about how an ordinary cardboard box gets made — and how those boxes are taking on a new life in e-commerce. For companies that no longer operate physical stores, packaging has become the “modern storefront,” Genet says, and what a box looks like and what is printed on it has a huge impact on the customer’s experience.

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Theory founder Andrew Rosen and Reformation CEO Yael Aflalo talk with Recode’s Jason Del Rey about the future of direct-to-consumer fashion. Rosen says one of his roles at Theory is actively working to make sure that consumers’ needs come before its brand’s vision, even if that means outsourcing some roles to partners like Amazon and Stitch Fix. They also discuss the value of opening physical stores for digital-first retailers like Reformation; Aflalo says that new customers who come through retail seem to be more valuable than those the company finds online.

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