Recorded Content - Helping B2B marketers use a podcast for content marketing

One of the ways listeners find your podcast is through the search function within Google, Spotify or Apple. And if your show ranks higher in the results, it leads to more listeners. 

But how do the search engines work within the most popular podcast platforms? 

In this episode, Justin Brown chats with Alexis Hue, the Managing Director and Co-Founder at Voxalyze. Voxalyze is a company that offers search engine optimization (SEO) services, data, and insights for audio content, including podcasts. The technology powered by Voxalyze helps podcast episodes rank higher in search results and helps to draw more listeners.

"The good thing for podcasts is that it's extremely easy to rank high on certain keywords," adds Alexis. He believes that entertainment-based podcasts are more likely to be discovered on the web than those associated with B2B because "no one is going to type your name unless you're a celebrity."

Using paid ads is one way of monetizing your podcasts. But did you know that you can monetize your podcast with the help of your audience? And you can also create premium experiences for your audience using a private podcast? 

In this episode of Recorded Content, Jason Sew Hoy, Co-Founder and CEO at Supercast, joins host Tristan Pelligrino. Jason breaks down how podcasters can create subscriptions, develop premium experiences for customers and even earn sustainable revenue through a private podcast.

According to Jason, the subscription model fosters stable revenue growth, and it can be a great way of monetizing because people want two things - to get rid of ads and gain access to bonus episodes with high-profile guests.

"The intimate connections you create through podcasting, combined with the subscription model, and allowing a certain portion of your audience to pay to level up their experience and get even greater content was something that the podcast world was ready to adopt," explains Jason.

Tune in to the new episode of Recorded Content to hear more about the challenges and benefits of creating a private podcast experience.

It’s not that common where you see podcasters start their own show with video content. Typically, podcasters start with the audio format and then pivot later to video. But not Pragya Mishra. Pragya is the Head of Marketing at SHIELD, a company that offers valuable insights into LinkedIn analytics and helps you build your brand.

In this episode of Recorded Content, Justin Brown talks with Pragya about her first venture as a podcaster and uncovers how her podcast helped her land a dream job. 

The two discuss the specifics of getting started with a podcast. Pragya describes how she didn't need a high-end camera or tripod for her first show. And she uncovers the importance of video content.

"There is something more special about seeing the face of the person who's talking to you and the person who's responding," says Pragya. According to her, video content fosters trust-building, especially when you share it with your LinkedIn community.

Tune in to this episode of Recorded Content to learn more about how Pragya aims to solve problems and educate her audience with the content she shares on LinkedIn.

In the latest episode of Recorded Content, Justin Brown chats with Jesus McDonald, the host of The Jesus McDonald Experience podcast and the Founder and CEO at JRM Web Marketing. Despite his tremendous popularity among B2B marketers and 15 years of rich experience in marketing and delivering website solutions, Jesus generously shares his valuable content with the rest of the online marketing community without requesting a subscription or any paid membership.

"I'm not focused on monetizing or being a YouTuber. I am just focused on providing valuable content," says Jesus. The fact that he receives so many questions regarding WordPress, marketing strategies, and similar topics has inspired him to create an array of how-to videos, step-by-step guides, and other valuable content he distributes on LinkedIn, YouTube, and other social channels.

Although the pandemic made people start creating content, most of them do it for profit. But Jesus has a different objective. His videos are not designed for direct ROI, views, numbers, or downloads - they are about providing help and value first and foremost.

Tune in to the full episode to hear about the challenges Jesus had when he first started making video content, how he solved them, and whether he prefers video or audio assets.

A podcast provides a way to have amazing conversations. And it also provides a way to present raw & unfiltered thoughts through solo episodes. 

But that’s as far as most podcasters go. B2B podcasters don’t realize there’s often a hidden treasure within every episode - beyond just the audio file.

In the latest episode of Recorded Content, host Tristan Pelligrino uncovers how Anna Furmanov created the “Modern Digital Content Strategy For Startups Playbook” - all from a single podcast episode. 

Anna, the owner of Furmanov Marketing Consulting and the host of Modern Startup Marketing breaks down the most important steps every aspiring podcaster should take before speaking in front of the microphone. And she also discusses her approach to solo episodes and how this format can help you articulate “how you think”...before a prospect decides to buy a product or use your services.

When people talk about motivation and inspiration in the business world, the name Gary Vaynerchuk often pops up in our minds. The success he’s had during his 25+ career all stems from hard work and a dedication to sharing his experience with his audience. 

In this episode of Recorded Content, Gary talks about his newest project, VeeFriends. Gary and our host, Justin, chat about the strategy Gary uses to promote his projects. The two of them also discuss the importance of accepting and taking advantage of technology. According to Gary, the digital and physical world should work together. 

Gary and Justin also talk about pillar content. Although there's no such thing as the universal formula for success if you are a creator in a digital world, here's advice Gary has for you - ''Create a long-form show podcast or video show. Or be a guest on a lot of podcasts, chop it up and post it organically on LinkedIn with hashtags around your industry in the post. You will be on the floor, stunned by how much opportunity it leads to.''

Do you need to prepare to be on a podcast? And if preparation is a good idea, where can you get help? In this episode of Recorded Content, Mark Colgan, the Co-Founder of Speak on Podcasts, provides some insights on how to make appearances on podcasts to build credibility in your industry. 

Being a perfect (podcast) guest is not a matter of pure talent. Instead, your success as a podcast guest is based on your ability to leverage your strengths and work on your weaknesses. 

In this interview, hear why it is essential to build a relationship with a podcast host and understand the types of information you should cover when making an appearance. Here’s a further breakdown of what Mark covers in this episode:

• The importance of being featured on podcasts 
• How to get featured as a guest on podcasts related to your industry
• Why it's essential to diversify from hosting your podcasts and appearing as a guest on other shows

In this episode, you get an opportunity to meet Joe Ferraro, an impressive high school English teacher, Founder of Damn Good Conversations, and the host of The One Percent Better Podcast.

Considering Joe has a lot on his plate, what do all of these roles have in common and how do they help him have good conversations? To cite Joe, "It's a combination of curiosity and energy."

Joe has been a fan of conversations ever since he was ten years old. He listened to the local journalists asking questions after games and loved the work the reporters were doing. These jobs inspired him to embrace podcasting, become one percent better at it, bring his dream guests on the show, and sometimes, leave his comfort zone.

What actually fuels a damn good conversation and helps create a great podcast episode?

Joe believes that a well-defined intent and purpose are prerequisites for a good podcast. As “America’s Podcasting Coach”, Joe advises his clients to ask themselves what they want to accomplish with a podcast and who it’s ultimately trying to help.

Tune in to uncover how Joe crafts conversations with prominent guests like Seth Godin, how he avoids small talk and why high-velocity questions are a great way to start a podcast.

People are so different and their vision of success varies widely. So, when you look at your professional career, how do you want your legacy defined?

In the latest episode of Recorded Content, Justin Brown talks with Galem Girmay, Co-founder of RevGenius and the producer of the What Is Your Legacy podcast. Galem’s show explores how professionals define their personal legacy and how it can change over the duration of their career.

Although Galem’s show features conversations with her colleagues, she touches on topics most other podcasts don’t. Sometimes approaching conversations about death and other deep emotions.

Galem points out how important it is to find the right motivation and to stay consistent with the production of episodes. She mentions how it’s important to focus on sustaining the release of your podcast episodes in lieu of striving for perfection.

"I am launching a podcast for a reason. It is not just fun," said Mike Wolber, the CRO at Rent Dynamics and the host of the Modern Multifamily podcast. He started creating podcast episodes alongside his other work duties because he wanted to hear about exciting trends from people in the multifamily industry and share them with listeners.

So, what is the hardest part about creating a podcast? For Mike, it was the fear of what other people would think and whether he could find the guests for his show. But he soon realized that good preparation and adopting a custom “conversation funnel” would serve as secret weapons to beat his very own imposter syndrome.

The art of podcasting is a never-ending journey. According to Mike, every episode presents an opportunity to learn something new and get innovative ideas from the guests. "Even if a single failure felt bad, it was a good learning opportunity," concludes Mike.

Tune in to this episode of Recorded Content and uncover Mike’s step-by-step guide to launching a podcast, the challenges he faced along the way, and resources future B2B podcast hosts may find helpful.

In this episode, not only you will learn about the beginnings of the Modern Multifamily podcast, but you’ll also hear some of the workflow details, including:

• Tools used to make and edit podcasts
• Brainstorming the podcast name
• The importance of being well-prepared for the episode
• Observing failure as a new lesson to learn
• Where to find guests