Recorded Content - Helping B2B marketers use a podcast for content marketing

Being a guest on a podcast is an ideal opportunity to present yourself to a new audience. And if you are working on building your personal brand, organizing a guest appearance can help you a lot. 

However, scheduling an interview is the easiest part. Most guests, unfortunately, struggle with standing out and fail to provide a memorable experience to listeners. 

In this episode of Recorded Content, our host, Tristan Pelligrino, shares eight tips on how to prepare for a podcast, what to pay attention to once the host presses the record button, and the importance of posting the episode across social media once the episode is live.

Podcasts have become a valuable marketing tool for many companies, especially after the pandemic hit. But, few organizations were aware of the complexity involved in producing such content and the devotion that podcasting requires. In addition, most of them struggled with consistency.

That's why a well-thought-out plan is what makes a podcast survive. Although many believe that you need a high-quality tech stack, podcasting is all about discipline. But, of course, it's also about having fun and enjoying it.

In this episode of Recorded Content, our host, Justin Brown, welcomes Lee Doubleday of Imagine America Foundation. Lee is also the host of Imagine America Radio, a career-focused podcast, and he is with us today to discuss what drove him to start a podcast, how Snapchat works for distribution and why sponsors are valuable partners.

A podcast is a great way to build relationships. You get a chance to have conversations with leaders in your industry. And with customers. You work with other people in your company to put it all together. It’s a very unique and collaborative process.

But this is difficult to understand if you haven’t launched and built a podcast before. It’s hard to see the benefits of the process if you haven’t gone through the process yourself.

So in today’s episode, Tristan Pelligrino (podcaster & Co-founder of Motion) shares his experience. 

Tristan hasn't always been a podcaster. Even though he's been creating content as an entrepreneur for a long time, he's taken a different path to get where he is today. A path that’s probably not very traditional for an agency owner.

To put this story together, Tristan decided to use segments from a recent appearance on Podcast Junkies, which is hosted by Harry Duran.

Regardless of which industry we are operating in, we measure success to determine whether our efforts are paying off. But, when it comes to podcasting, hosts often track KPIs, like downloads, which do not always indicate the success of your company’s show. 

So, instead of focusing on downloads, take a comprehensive look at how your content is performing across various platforms. 

In this episode of Recorded Content, our host, Justin Brown, shares highlights from previous episodes and elaborates upon what some of our guests said on the subject of podcast downloads.

When you hear the word ‘podcast’, what do you think of? Most of us imagine a host and a guest discussing a particular topic. But what about podcasts that don’t follow that standard pattern? Would you be interested in listening to them?

If your answer is “yes”, you've come to the right place because our guest is Marc Thomas of Powered By Research. Marc hosts SaaS Marketing Bites, a podcast dedicated to all SaaS marketers who want to grow their companies. And rather than a podcast featuring back and forth interviews, Marc relies upon solo episodes to drive the content each and every week.

Marc and our host Tristan Pelligrino discuss different podcast frameworks and emphasize the importance of consistency and structure. Marc also shares what it was like being a journalist and how this experience helped him turn the idea of a podcast into reality in just a couple of days.

Podcasts have become a key part of marketing strategies and are a proven way to connect with a specific target audience. But, a podcast is more than just an item on your content checklist. It’s also a valuable learning resource both podcast hosts and their listeners can benefit from.

Therefore, if you are thinking about entering the exciting podcast space, don't hesitate to invite people that you can learn from as a host. Yes, you should provide value to your audience and give them content that will make them come and stay, ultimately converting your listeners into customers. However, you should also use your podcast to grow as an individual and enrich your very own skills.

In today's episode of Recorded Content, Justin Brown revisits a couple of previous episodes where his guests were Jen Kern of Qu, Christina Brady of Sales Assembly, and Josh DeTar of Tyfone. The three are also podcast hosts aspiring podcasters can use for inspiration.

2021 may be remembered as the golden year of podcasting as more businesses decided to start podcasts to engage with their audience. 

But, many companies still struggle with creating high-quality podcasts that help them attract new customers.

And that's the whole reason we launched Recorded Content in March of 2021. In this episode, our host Tristan Pelligrino revisits his favorite quotes from previous episodes.

You’ll find a lot of companies advocating for gender equality and stressing the importance of having women within executive roles. But the reality is a bit different. Although women are present in the C-suite, tech is still a male-dominated industry.

It is time for us to go beyond talking about equality in the tech space and take concrete action towards achieving it. As our guest says, “...promoting women leaders is not about replacing men; it is about adding talent, perspective, skills, abilities, experience, and value to the industry.”

In this episode of Recorded Content, our host Justin Brown chats with Christina Brady, the Chief Strategy Officer at Sales Assembly, and the host of Taking the Lead, a show about female leaders in the tech space.

Christina shares her story about Taking the Lead and pinpoints things she has learned since starting a podcast. Justin and Christina also discuss what makes a podcast successful and why relevance is an essential component.

A podcast is more than an audio channel. And a branded podcast can unlock a ton of opportunities for your company.

But, it’s not just about the different content formats you can create. Yes, it’s great to get to record a video podcast and then build out video, audio, and written content. However, when you think about your podcast as a “show”... you start to move away from the mindset that a podcast is an audio format.

And if you set up your podcast the right way from the beginning, you get away from one-off content projects and shift more towards a connected strategy...all designed to help your audience.

In this [slightly different] episode of Recorded Content, our host, Tristan Pelligrino, reviews a few previous episodes, creating a brief guide on how to integrate a podcast into your overall marketing strategy. In addition, we get to hear what Zach Moreno, Mike Wolber, and Jacob Miller said on this topic while appearing as guests on Recorded Content.

Rebranding your podcast is often needed so you can accomplish your goals. For some, the key to rebranding a podcast means changing the show's concept and focusing on stories that go beyond the standard business-related topics. However, rebranding may also include some major changes in terms of the episode structure, the questions asked, and the desired guests.

In this episode of Recorded Content, Ben Winn, the Manager of Community & Events at Catalyst, and the host of the Humans of SaaS podcast, and our host, Tristan Pelligrino, uncover the key lessons learned from rebranding a podcast and how B2B marketers know when it's time to pivot their show. Tristan and Ben go through the strategies for rebranding a podcast, choosing the right topics for the show, and the importance of experimenting. They both agree that customization plays a vital role in creating successful podcast episodes, which Ben learned from a few bad experiments.

Tune in to this episode of Recorded Content to find out more about crafting and rebranding a successful branded podcast and creating episodes that resonate with your audience.