Recorded Content - Helping B2B marketers use a podcast for content marketing

Podcasting has been around for about 18 years. But the podcast industry as we know it today was shaped in the past two years as we were all 'forced' to move social interactions online due to the pandemic. Consequently, companies focused on the digital space made podcasts an integral element of their content marketing strategy, just like our guest's former employer CRMNEXT did.

In this episode of Recorded Content, host Justin Brown welcomes James Gilbert, the CMO of RedRoute. James was the Head of Marketing at CRMNEXT, where he created the Banking on Experience podcast alongside his team.

James and Justin discuss what it was like launching a finance-focused podcast at the pandemic's peak, his team, the thinking–outside–the–box principle in hiring, and how to prevent burnout yet meet the demands of producing a podcast that constantly brings value. 

Employee advocacy is a more recent marketing trend, but it's here to stay. Increasingly, companies are relying on employee advocacy to improve their brand awareness, position their employees as industry experts, and humanize their brand.

But you can't have employee advocacy without internal marketing.

In this episode of the Recorded Content podcast, host Tristan Pelligrino welcomes Kerry-Ann Betton Stimpson, the CMO of JMMB Group and a podcast host. They chat about the importance of internal marketing, why employee advocacy is the objective of internal marketing, and how to help your employees build their personal brands.

Every podcast creator wants to deliver something unique and unheard of to their audience. But that’s easier said than done since every industry already has its podcast stars — subject-matter experts who are on every podcast host’s guest list. 

So, how can you bring a familiar face and voice onto your podcast without ”forcing” them to repeat the answers they already shared in previous podcasts?

In this episode of Recorded Content, host Tristan Pelligrino shares three ways to ask more interesting podcast interview questions. These include:

• Ask the unexpected
• Listen and adapt
• Use follow-up questions

A blog or a podcast? That is the question. But why do you need to choose? Both formats have unique advantages, and it's up to the creators to make the most out of them.

Therefore, it's not an either-or situation for blogs and podcasts; it's how you can make them work together and drive business growth.

In this episode of Recorded Content, our host Justin Brown discusses the differences between blogs and podcasts, the pros and cons of both formats, and how to combine them to meet your marketing objectives. 

Marketers across various industries have started to see the value of a well-rounded content strategy and podcasts. 

But many hosts look at creating and hosting a podcast as a transaction. Podcasts are way more than Q&A sessions; they are powerful tools for building relationships with guests and audiences. They are also a valuable source for various content pieces you can later distribute to different channels.

Therefore, marketers aspiring to bring additional value to their customers and take their podcasts to the next level must focus more on the conversation.

In this episode of Recorded Content, our host Tristan Pelligrino shares tips on how to make a conversation exciting for the audience, the host, and the guest. These include research, setting goals for the episode, and drafting an episode outline. 

Podcasts have become incredibly popular in the past few years. And they are a fantastic medium to connect with your audience, strengthen your brand, and be your true authentic self.

But simply putting your podcast out there can only get you so far. If you want to take your podcast to another level, you need to take extra steps to find your target audience.

In this episode of the Recorded Content, our host Tristan Pelligrino welcomes Trent Anderson, the Head of Revenue Operations at Podchaser. They chat about why community-embedded growth is the future of B2B podcasting, audience discovery, and the benefits of being a podcast guest.

You can't improve what you don't measure. And the same goes for podcasting. If you never take the time to evaluate your show, you’ll miss out on opportunities to improve your podcast. But how exactly do you evaluate your own podcast? How do you measure what’s working and what isn’t?

In this episode of the Recorded Content podcast, our host Justin Brown takes a deep dive into the main points to consider when evaluating your own podcast. He shares some valuable tips for podcast creators who want to become better with every new episode they produce.

Podcasts have become content powerhouses for marketers and businesses of all sizes. And they are a great way to deliver engaging and educational content to your ideal customer.

But some podcast creators and marketers tend to get stuck in a rut with their company’s show. One way to get out of it is to change the format of your podcast.

In this episode of the Recorded Content podcast, our co-founder Tristan Pelligrino talks about the many different podcast formats that are popular right now and how they can help you freshen up your entire content strategy.

Content creation is an important brand strategy, and a critical ingredient for building a strong and reputable brand. 

But all your content needs to be well-coordinated; you have to create a unified brand voice and a unified experience for your audience.

In this episode of the Recorded Content podcast, our host Tristan Pelligrino welcomes Jeff Coyle, the Co-Founder and Chief Strategy Officer of MarketMuse. They discuss the importance of a unified brand voice, how to create a unified team, and the benefits of repurposing your content.

The advances in technology, the internet, and the growth and popularity of social media have caused companies to consider becoming media companies, regardless of their industry. Further, the digital space offers convenience to businesses by allowing them to use different channels to bring their offering closer to a target audience. A podcast is one of those channels. 

However, running a podcast comes with many challenges. As a marketer considering launching a podcast, you must first convince your executive team that podcasting is the way to go. Once you get their consent, the roller coaster of a podcast begins. You need the right tools and team to bring that idea into reality.

This episode of Recorded Content is a bit different. Our host Justin Brown was a guest on Christian Klepp's B2B Marketers on a Mission podcast. In this episode, Justin shared his experience as a podcast host. He also talked about the reasons for and benefits of repurposing a podcast and whether podcasters should monetize their shows. Justin also discussed the most common struggles and misconceptions people (the clients they work with) have around podcasting.