Recorded Content - Helping B2B marketers use a podcast for content marketing

When starting a podcast, the interview-based format is probably the most common. It provides a solid foundation for a company’s podcast because you get an opportunity to leverage your guests’ experiences. 

But interview-based podcasts do present their own challenges. In some situations, it’s difficult to find a guest for a specific topic. And in other cases, your guests may cancel a recording session and throw off your entire production schedule.

In this episode of Recorded Content, our host Justin Brown welcomes Camille Trent, the Director of Content & Community at PeerSignal. They break down the benefits of mixing things up by adding other formats to your podcast. The two also pinpoint why you should consider doing solo episodes, and how you can make this type of episode work for you.

The interview format is very popular with branded podcasts. These types of episodes usually revolve around guests' stories, deep industry knowledge and unique experiences.

But if you want to keep your audience engaged, it’s risky if you rely upon the guest to “bring it” with every episode. 

As a podcast host, it’s on you to keep the interview engaging. In this episode of Recorded Content, our host Justin Brown discusses some of the techniques he uses to ensure he has a productive conversation with each guest.

Hosting a podcast is not as easy as it sounds, and it definitely takes a lot of preparation and skill to conduct a good podcast interview.

But one of the most challenging parts of an interview is starting the conversation and building momentum right from the beginning. 

In this episode of the Recorded Content podcast, our host Tristan Pelligrino talks about the importance of a podcast introduction. He shares five useful examples of how to start your interview and bring out the best in each guest.

If a mainstream star like Taylor Swift were about to release a podcast, she would probably have millions of listeners in less than a day. But, for companies (and their podcasts), attracting and growing an audience is challenging.

Therefore, they use various techniques, including organic distribution and paid marketing campaigns, to spread the word about their show and the value it could bring to their target audience. 

In this episode of Recorded Content, we are joined by Toby Phillips, the VP of marketing and communications at Kolbe and one of the leading figures behind his company's Powered by Instinct podcast.

Toby shares why his team decided to start a podcast, how they approach organic and paid marketing and the benefits of both, and how B2B companies measure the success of their shows.

Warren Berger, the author of A More Beautiful Question, states that kids ask an average of 40,000 questions between the ages of 2 and 5. And this natural curiosity sparks a lot of growth in an individual’s earlier years.

But at some point in time, people grow out of their natural curiosity and focus more on answers. And this prevents further growth from happening. 

In this episode, Tristan Pelligrino welcomes Harris Fanaroff on the show. Harris is a podcast host and founder of Activate Onboarding. And during this conversation, we learn how you can get your curiosity back by focusing on several key shifts in your mindset. And you’ll be able to take these tools to spark more curiosity as a podcast host.

Harris and Tristan also touch upon the idea of NOT being the most intelligent person in the room (and how it drives growth) and how posting on LinkedIn and Twitter impacted Harris's career. 

Distribution is critical to the success of a branded podcast, but not many marketers prioritize it. So we decided to dedicate this episode to discussing the importance of a well-thought-out distribution plan and what it entails. 

Tune in to this episode of Recorded Content where Tristan (Motion's Co-founder) discusses three content/podcast distribution phases your team can use.

Many companies use interviews as a foundation for their podcasts. But not all interview-based shows are produced in the same way. Some require more research, a longer or shorter script, different post-production processes, and so on.

Therefore, before starting a podcast, see how others approach the creative process, learn from them, and seek inspiration from their work.

In this episode of Recorded Content, our host Justin Brown welcomes Kris Camacho, the producer behind the Science With a Twist podcast. Kris and Justin discuss the challenges of creating a show involving heavy research. The two discuss the time frame necessary for developing a topic and what it’s like having different hosts in each episode.

When you set out to be a podcast host, you have a lot of responsibilities. You have to research, practice how to open a show, work on interviewing techniques, and a lot more.

But when you start out, what do you focus on? How do you keep from being overwhelmed with everything that goes into an authentic conversation? 

In this episode of Recorded Content, our host Tristan Pelligrino welcomes Tricia Ruiz, the content manager at Anteriad. They chat about what it's like being a podcast host, how to critique yourself, and why raising the stakes helps engage your audience.

Podcasts can fuel your company’s entire content strategy. And more and more B2B companies are using them to give their brands a voice to connect with their audiences.

But podcasts created for your business require a lot of resources. Often, you have to combine the work of both internal and external talent. So, if you want to jump-start your podcast, you have to be willing to put in the work.

In this episode of the Recorded Content podcast, our host Justin Brown shares five key steps to get through to launch your company’s first podcast episode.

Podcasts have become a major form of content marketing for tech brands in the past few years. And many companies use them to connect with their customers and build brand credibility. 

But while they are great for external audiences, some organizations also use them for internal communications.

In this episode of the Recorded Content podcast, our host Tristan Pelligrino summarizes the interview he recently had on the Internal Marketing podcast with Kerry-Ann Betton Stimpson. He talks about the benefits of internal podcasts for companies and why podcasts are more than an audio channel.