Recorded Content - Helping B2B marketers use a podcast for content marketing

There's no such thing as one size fits all in content creation. But regardless of your chosen format, two questions must be answered: who you want to make it for and for what purpose. From there, you can start experimenting and playing with different styles, and after publishing a certain number of videos or blog posts, measure their performance to establish what works.

In this episode of Recorded Content, we welcome Ali Schwanke, the CEO of Simple Strat. Ali and her team create and host the YouTube series, HubSpot Hacks. During our conversation, Ali shared the rationale behind choosing YouTube as a content distribution channel, their content strategy, the importance of niching down and asking for feedback, and how these videos fit her company's broader marketing strategy.

Regardless of the stage your company is at, a podcast can be a valuable tool in helping you build a sustainable marketing strategy. For instance, an early-stage B2B company can benefit from podcasting — which can help them not only build brand awareness and credibility but also connect with potential customers, investors, and partners. 

As the B2B tech company grows, a podcast can serve as a tool for building brand recognition and then establishing thought leadership. However, it can also be used to generate leads and drive sales. Finally, in the later stages of growth, a podcast can effectively engage and retain customers. 

In this episode of Recorded Content, we share our co-founder's appearance on another show. Tristan was a guest on Emir Atli's B2B Podcast Playbook Season 1, where he shared what made him start a podcast agency and build a Network of Shows and what it takes to create a successful branded show.

Thought leadership is a popular buzzword, and most companies start a podcast to position themselves as thought leaders in the industry. But what does it really mean to be a thought leader?

In this episode of the Recorded Content podcast, our host Tristan Pelligrino dives into the concept of thought leadership. He shares some powerful insights from thought leaders, gives his unique perspective on the topic, and explores how podcasting helps promote thought leadership.

Excerpts from the show feature interviews from The Notorious Thought Leader, hosted by Erin Balsa.

We start each episode of Recorded Content with, ''Recorded Content is brought to you by Motion, a done-for-you podcast agency for small, scrappy B2B marketing teams,'' and our goal is to help B2B tech companies get the most out of podcasting. 

Podcasts have outgrown the audio-only format, and video has become an essential part. However, the majority of our customers use their home offices to record. Therefore, we decided to launch a new show called ‘On Camera, On Brand’ to help our clients look better on camera and transform their home video setup, making it as professional as possible.

In this episode of Recorded Content, Justin Brown and Tristan Pelligrino discuss the technical and strategic aspects of the new podcast, the show's host, the guest list, and the style of the episodes.

Starting your own podcast is a big deal, and it takes thorough strategic planning and preparation to get it right. But you shouldn't strive for perfection; instead, strive for progress and to create value for your audience.

In this episode of the Recorded Content podcast, we're switching things up a bit to celebrate our 100th episode. Our host Justin Brown is interviewed by our guest Neal Stewart, the director of Marketing at Holland. Since Neal is about to launch his own podcast, he has a ton of questions for Justin. So make sure you join us for this exciting Q&A session on B2B podcasting and getting started with podcasting.

There’s a trend with B2B SaaS companies: the desire to become media companies. 

Why is this a trend? And how can these companies actually operate as a media company? 

In this episode of Recorded Content, Justin Brown explores the ins and outs of this topic, including the challenges and opportunities involved.

Let's face it: advertising can be expensive, and not everyone has the funds to experiment and build up a customer base that way. So that’s where content creation comes in to the picture. 

But, as Justin points out, it takes more than a few blog posts to establish yourself as a media company.

A lot of B2B podcasts start with an interview-based format. And once you get comfortable with interviews, you can experiment with different formats to share stories and connect with your audience. 

But, even if you know your format, you still need to decide what you will discuss in an episode. 

In this episode of Recorded Content, our host Tristan Pelligrino shares where you can get inspiration and how you can develop a long list of interesting topics for your company's show.

In this episode of Recorded Content, Tristan Pelligrino, the co-host of the podcast and co-founder of Motion, talks about starting a podcast without launching one. 

Tristan explains how launching a podcast can be intimidating for a company. However, he also notes it's unnecessary to start with a full-fledged podcast.

Instead, a company can build a foundation of podcasting skills first. Tristan shares the story of a marketing team that scheduled internal interviews with experts to practice their podcasting skills. They used these interviews for creating blog posts, ads, web copy, and more, which helped them to improve their research, conversation, and planning skills. 

Tristan ultimately breaks down four key ways a company can build the skills of its team so it can launch a successful podcast. 

The excerpts featured within this solo episode stem from a podcast guest appearance Tristan had on the Modern Day Marketer podcast. A show produced by the Juice and hosted by Brett McGrath.

If you’re a leader within your organization, chances are you participate in webinars, virtual events, and video podcasts. And you know how important it is to look professional while on camera.

But if you’re not familiar with video and audio equipment, it can be difficult to get a professional setup. And it can be even harder to create an environment where you can maintain eye contact with your audience.

In this episode, Tristan Pelligrino has a chance to talk with the Co-Founder of Plexicam, Dan Keldsen. Dan and Tristan explore how B2B content creators can develop a comfortable recording environment while maintaining eye contact with their audience.

And we also learn a bit more about Dan’s story and why he created Plexicam to solve this problem.