Recorded Content - Helping B2B marketers use a podcast for content marketing

In the latest episode of Content Head, Joe Michalowski shares his thoughts and insights regarding the ongoing debate about the value of gated content. While some argue it is no longer effective, his experiences show otherwise. Joe highlights his success with gated content at Mosaic, where a particular asset, the SaaS Metrics Cheat Sheet, significantly outperformed other materials in terms of downloads, pipeline generation, and customer conversions.

Joe dives into the specifics of why the SaaS Metrics Cheat Sheet was so successful, attributing its performance to the targeted SEO strategy that brought in a large volume of organic traffic. He notes that while this cheat sheet worked exceptionally well in organic search and PPC campaigns related to metrics, it did not perform as well in other channels like email, social media, or non-metric SEO articles. This discrepancy underscores the importance of understanding where and how to distribute gated content to achieve optimal results.

The episode concludes with Joe offering key takeaways for marketers looking to create effective gated content. He advises considering the distribution channels available, matching content ideas to audience expectations, and ensuring the format aligns with the content and distribution strategy. Joe stresses that successful gated content requires more than just replicating past formats; it demands a thoughtful approach to content creation, format selection, and strategic distribution.

In this episode of Recorded Content, host Ben Decowski dives into the intricacies of podcasting, drawing from his experiences as the Managing Director of Podcasting at Motion. He reflects on the challenges he faced, emphasizing that while podcasting is rewarding, it demands dedication and hard work.

Ben underscores the importance of a well-defined process in managing multiple podcasts. He shares insights into the timeline of production, from recording to editing, and the significance of setting clear deadlines. This structure, he believes, is crucial for efficiency and consistency in content delivery.

Lastly, Ben introduces listeners to essential tools that have been pivotal in his podcasting journey. He highlights Descript for its powerful editing capabilities and Frame.io for streamlined feedback collection. These tools, combined with a robust process, enable podcasters to produce quality content and manage their shows effectively.

In this episode of Taking the Lead, host Christina Brady engages in an insightful conversation with Stephanie Middaugh, a seasoned sales enablement professional from Pinecone. Throughout the discussion, Stephanie provides a wealth of expertise on the often-misunderstood world of sales enablement.

Stephanie emphasizes the critical importance of aligning sales enablement initiatives with business objectives. Rather than relying solely on lagging indicators, she encourages a focus on leading indicators to predict outcomes effectively. By doing so, organizations can develop a clearer understanding of whether their enablement efforts are truly making an impact. Stephanie's approach is a refreshing departure from the conventional method of merely assessing outcomes and provides a valuable perspective on how to drive success proactively.

The conversation dives into the multifaceted role of sales enablement, including its involvement in event planning and program management. Stephanie acknowledges that enablement often finds itself at the base of the organizational hierarchy, where various responsibilities accumulate. Despite this challenge, she underscores the need for enablement professionals to define their roles and impact clearly, ensuring they are recognized for their crucial contributions to a company's success.

In this episode of Recorded Content, host Ben Decowski engages in an insightful conversation with Lindsay Tjepkema, the CEO and Co-Founder of Casted. Their discussion revolves around the multifaceted world of podcasting and its strategic impact on businesses.

The conversation kicks off by diving into the five key stages of podcast maturity, an essential roadmap for any organization considering or currently running a podcast. Lindsay highlights the critical distinction between merely having a podcast and harnessing it effectively to grow brand influence and drive business impact.

The heart of the episode lies in their exploration of podcast ROI and its measurement. Lindsay emphasizes the necessity of understanding your podcast's audience, correlating listener engagement with tangible results in lead generation, pipeline growth, and ultimately, revenue. Her insights underscore the importance of moving beyond vanity metrics and aligning podcasting efforts with broader business objectives.

Join Ben and Lindsay in this episode as they unravel the intricate layers of podcasting's potential and how it can be a dynamic catalyst for brand growth and increased revenue. Whether you're a seasoned podcaster or considering stepping into the realm of audio content, this episode offers valuable insights into leveraging the power of podcasts strategically.

In this episode of Recorded Content, Ben Decowski sits down with CT Lefler, the Digital Marketing Manager at Parker Hannifin. They delve into the intricacies of setting up a podcast, with CT sharing insights on the importance of equipment choice and the evolution of his setup over time. 

CT recounts the early days of his podcasting journey, highlighting the challenges of topic selection and the initial nervousness of hosting. He emphasizes the value of starting broad and then narrowing down to specific subjects, ensuring content remains fresh and engaging. A notable moment was CT's ambitious live episode at a trade show, showcasing his commitment to pushing boundaries and engaging with his audience.

Throughout the conversation, the duo touches on the significance of diverse perspectives in podcasting. CT's passion for capturing unique stories and expertise shines, reinforcing the idea that everyone has a valuable narrative to share.

In this episode of Recorded Content, host Ben Decowski sits down with Eric Rutherford, host of Build That Podcast! They delve into the world of podcasting, sharing insights and experiences that shape their journey.

Ben's passion for storytelling, honed through sports editing and tech sales, led him to podcasting. He sees it as a natural fit, a way to combine his love for investigation and asking questions. He shares his journey from sports editing to tech sales, and finally to podcasting, emphasizing the importance of enjoying the work you do.

The conversation shifts to the power of podcasting as a marketing tool. Ben highlights how it can open doors to untapped markets, even influencing C-level executives' buying decisions. He also underscores the importance of consistency and commitment in podcasting, likening it to compound interest. 

The episode wraps up with a discussion on the evergreen nature of podcast content. Ben encourages listeners to view each episode as a valuable resource that can be revisited and repurposed. Despite the challenges, the results of podcasting can be incredible if done right.

In this episode of Recorded Content, host Ben Decowski sits down with Liat Kozuch, Field Marketing Manager and Video Podcast Creator/Host at Hyro. They delve into the intricacies of podcasting, the role of AI, and the challenges of navigating complex sectors like healthcare.

Liat shares her unique workflow, which includes using AI to create transcripts and timestamps. She also discusses the challenges of managing a podcast alongside a full-time role, emphasizing the importance of design and the impact it has on a podcast's success. Liat's approach to podcasting is not just about the number of downloads, but the relationships she fosters in the industry.

The conversation wraps up with Liat offering advice to those starting their podcasting journey. She encourages listeners to reach out to her on LinkedIn for guidance, demonstrating her commitment to helping others avoid the pitfalls she encountered. This episode is a treasure trove of insights for anyone interested in podcasting, AI, and healthcare.

In this episode of Recorded Content, host Ben Decowski from Motion sits down with David Salib, Co-founder and CEO of Momento. The conversation revolves around the challenges content creators face and how AI can help solve them. Salib emphasizes the importance of reaching audiences on their preferred platforms and creating a sense of anticipation for the content.

Salib explains how AI can help content creators by automating the selection of episode highlights. He describes how AI models language, sentiment, and semantics to predict what might resonate with an audience. However, he also acknowledges the importance of human input in fine-tuning these selections.

The biggest benefit of AI, according to Salib, is scale and consistency. He believes that AI can help creators produce high-quality content on a daily basis, leading to compounding growth for their channels. Despite some concerns about AI not accurately reflecting a creator's voice, Salib assures that Momento is working on features to fine-tune the AI's output to align more closely with the creator's style and content.

In this episode of Recorded Content, Tristan Pelligrino of Motion chats with Rob Ruscher, host of On Camera On Brand. The conversation dives into the world of podcasting, focusing on the unique challenges and rewards of creating engaging content.

Ruscher shares his experiences with different episode formats, including makeover episodes, interviews, and solo episodes. He discusses the importance of strategic planning, the value of visual elements, and the power of authenticity in reaching out to potential guests. 

The episode wraps up with Ruscher's insights on using podcasting as a tool for business growth. He also touches on his plans to create premium courses based on audience feedback. Tune in to learn more about the art and strategy of podcasting from a seasoned host.

In this episode of Recorded Content, Justin Brown and Tristan Pelligrino, co-owners of Motion, delve into the launch of a new podcast, Direct with Corrina and Taylor. The show aims to inspire go-to-market professionals by sharing experiences of individual contributors on go-to-market teams.

The unique dynamic of the show lies in its hosts, Corrina Owens and Taylor Young, who have worked together in the past. Their shared experiences and direct approach to asking detailed questions promise to uncover the real work behind successful campaigns. The podcast aims to highlight those who are often behind the scenes, the ones rolling up their sleeves and making things happen.

As the series progresses, listeners can expect to see a shift in the hosts' interaction and a deep dive into the challenges faced by their ideal customers. The show is set to be a valuable addition to Motion's network, providing insights from those in the trenches of the tech marketing world.