Recorded Content - Helping B2B marketers use a podcast for content marketing

In this episode of Recorded Content, Justin Brown and Tristan Pelligrino, co-founders of Motion, delve into the transformative power of podcasting. They discuss how their podcasting journey led to the growth of their business and the acquisition of another agency.

The conversation revolves around the strategic use of podcasting as a marketing tool. They highlight the importance of balancing influential guests with specific topics, and how this strategy has helped them reach their ideal customers. The two also share insights into the creative process of building a show from scratch, emphasizing the uniqueness of each podcast.

Finally, they discuss the future of Motion, hinting at the potential for further growth and acquisitions. They envision a family of companies offering a range of services, from strategy and content execution to web design and development. This episode offers a deep dive into the world of podcasting and its potential as a powerful marketing strategy.

In this episode of Recorded Content, host Ben Decowski sits down with Rob Ruscher, the host of On Camera On Brand. They delve into the nuances of podcast recording, comparing in-person and remote methods.

The duo discusses the unique benefits of in-person recording. It offers a personal touch and fosters better engagement. They also touch on the importance of planning for both recording methods. The conversation further explores the challenges of location selection, considering factors like noise and convenience.

The episode wraps up with insights on how live, in-person recording can help a podcast stand out. Ruscher shares his experience of creating buzz at industry events, turning the recording process into an engaging spectacle. This episode is a must-listen for anyone interested in the behind-the-scenes of podcasting.

In this episode of Recorded Content, host Ben Decowski, Managing Director of Podcasting at Motion, delves into the significance of a podcast's first episode. He underscores the importance of a well-established theme and design that accurately mirrors the vision for the show, creating a cohesive, consistent identity. The first episode, he suggests, is like a handshake with the audience; it’s a chance to build a connection and generate buzz.

Decowski also emphasizes the role of the host as a guide, helping listeners reach their goals. He advises hosts to choose topics that resonate with the audience's interests and concerns, and to provide value that helps listeners overcome challenges. He also warns against the pitfalls of excessive revisions, which can lead to delays and even burnout.

In conclusion, Decowski encourages hosts to view the first episode as a learning opportunity, a chance to experiment and improve. He reminds us that done is better than perfect, and that getting your voice out there is the most important step.

In this episode, our host Ben Decowski dives into the world of branded podcasts with expert guest Carolyn Walker from Response Marketing. They delve into why podcasts serve as effective marketing tools and explore the different styles of branded podcasts. Carolyn emphasizes on the importance of aligning a podcast's mission with its brand and creating content that isn't promotional but educational.

Carolyn shares valuable insights from her experience working on 'Hackable', a successful branded podcast by McAfee. She highlights how the show boosted McAfee's brand intimacy and received positive responses from both consumers and employees. She also stresses the role creativity plays in podcasting and how it sets your content apart from the competition.

Finally, Carolyn offers practical advice for businesses planning to launch their own branded podcasts. She encourages seeking expert help, utilizing all available marketing channels, and continuously promoting each episode. Additionally, she suggests strategies to achieve visibility on popular podcasting platforms. Tune in for a deep dive into the power of branded podcasts.

Podcasts have become content powerhouses for marketers and businesses of all sizes. And they are a great way to deliver engaging and educational content to your ideal customer.

But some podcast creators and marketers tend to get stuck in a rut and one way to get out of it is to change the format of your podcast.

In this episode of the Recorded Content podcast, Tristan Pelligrino talks about the many different podcast formats that are useful right now and how they can help you freshen up your entire content strategy.

Podcasts can fuel your company’s entire content strategy. And more and more B2B companies are using them to give their brands a voice to connect with their audiences.

But podcasts created for your business require a lot of resources. Often, you have to combine the work of both internal and external talent. So, if you want to jump-start your podcast, you have to be willing to put in the work.

In this episode of the Recorded Content podcast, our host Justin Brown shares five key steps to get through in order to launch your company’s first podcast episode.

In this episode of Recorded Content, host Tristan Pelligrino chats with Philip Kushmaro, a digital marketing expert and co-host of the C-Suite and Sour podcast. They delve into the world of podcasting, discussing the importance of refining interview techniques, the evolution of their respective shows, and the value of learning from experience. Philip shares his thoughts on creating engaging, informative conversations that resonate with listeners.

The discussion explores the art of asking questions and how to guide a conversation based on curiosity. Philip details his interview approach, focusing on the guest's content, and playing devil's advocate to elicit deeper insights. He also emphasizes building a solid foundation by providing guests with softball questions before tackling more challenging topics.

Lastly, they touch on the importance of setting goals and aspirations for their podcasts, such as securing well-known guests and refining their techniques over time. Philip's ultimate goal is to get thought leader Simon Sinek on his show, and he shares how he's working to build the clout necessary to make that happen. This episode is a must-listen for anyone interested in podcasting and making a lasting impact on their audience.

While a marketing team may see the value in podcasting, they need their CEO also to see it before they can launch one. However, even after you have an executive on your side, there is a lot to do, as producing a podcast is more than pressing the record button. In fact, you need to first develop a strategy if you want your show to last long, deliver value, and grow. 

In this episode of Recorded Content, host Justin Brown shares 13 ways to grow your show and connect with your target audience. Among other things, Justin explains the importance of collaboration and networking, how you can use social media, email marketing, and live events to grow your audience, and why it is critical to understand podcast SEO. 

Podcasts have become more popular with brands in the last few years. Companies use podcasts as a way to reach their audience on a different channel. By providing audio content, you can share information with customers and they can consume content while doing other things (walking their dog, washing dishes, etc.).

But, a podcast is more than just an audio channel. It’s a powerful medium for tech companies and can fuel your entire content marketing strategy. 

In this episode, Tristan Pelligrino recently joined Anatolii Ulitovskyi's live video series to talk about the power of podcasting. In addition, they explored different podcast strategies and discussed the most helpful ways to grow your show.