Recorded Content - Helping B2B marketers use a podcast for content marketing

“Starting a podcast is no easy feat, and creating a great show is even tougher," says Justin Brown, Co-Founder of Motion and host of this episode of Recorded Content. He explains that the key to starting a successful podcast is having a plan in place for leadership. 

But where do you even begin with planning a podcast? Format, host, topics, design, equipment, episode frequency, distribution, KPIs... it's a lot to think about. 

That's why we created a 3000-word blog post, an editable PDF workbook, and this specific podcast episode to break it all down. In this solo episode, Justin covers why a podcast business plan is essential and what key components it should include. Plus, Justin shares the metrics you need to keep an eye on to measure the impact of your podcast once you get going.

Recording the first episode of your podcast is exciting and can be a game-changer for you and your company. But many things, usually related to tech, can go wrong. In this episode of Recorded Content, our host Justin Brown shares ten steps for testing your remote podcast recording software and equipment.

As a podcaster, consistency is important. But marketers get confused about what consistency means.

Consistency doesn’t mean each one of your podcast episodes has to be the same. You don’t always have to use the same format. You don’t always have to stick to the same structure.

And, sometimes, you don’t even have to keep the same theme in place forever.

In this episode, host Tristan Pelligrino welcomes Nick Bennett, the Director of Evangelism & Customer Marketing at Alyce. 

Nick also is a host of one of the shows we own at Motion called Rep Your Brand.

After releasing over 45 episodes over the course of nearly two years, Nick is completely changing the theme of his show.

During this conversation, we uncover how Nick remained consistent throughout the last two years and why he decided it was time to change the theme of his podcast.

In this episode of Recorded Content, Tristan Pelligrino, the Co-Founder of Motion and host of the show, shares three personal highlights from the past year. 

The first highlight is about how he landed one of his dream podcast guests, Andrew Warner, the host of Mixergy, by finding a motivating moment and reaching out through Twitter. Tristan had always wanted to interview Andrew, and when he found out that Andrew had recently launched a book, he saw an opportunity to approach him for an interview. After a few Twitter direct messages, Andrew agreed to be a guest on Recorded Content.

The second highlight is about the different format Tristan used for Recorded Content by repurposing interviews he did as a guest on other podcasts. Tristan enjoys being a guest on other podcasts and sharing his personal experiences and insights. However, the content of these interviews gets highlighted on someone else's show, rather than being a core part of Tristan's own podcast. To change this, Tristan re-edited several interviews he did as a guest and included different segments in episodes of Recorded Content. This allowed him to share his experiences and insights with his own audience and shape the content of his podcast.

The third highlight is about conducting a series of interviews with a single guest to create a multi-part series. In most cases, companies book guests for a single interview and build an episode around that conversation. However, Tristan saw an opportunity to take a different approach and conduct a series of interviews with a single guest to create a multi-part series. This allowed him to delve deeper into the topic and have more in-depth conversations with his guest over a period of time.

Throughout the episode, Tristan emphasizes the importance of being creative with podcast formats and trying new things. He encourages other podcasters to experiment with different approaches and formats and see what works best for their audience. By being open to new ideas and approaches, podcasters can create more engaging and informative content and keep their listeners coming back for more.

In this episode of Recorded Content, host Justin Brown takes a break from the normal interview-style format and provides an overview of what he learned from producing episodes in 2022. 

Justin discusses the importance of learning from other successful podcasters and shares some thoughts on how you can stand out in the crowded world of podcasting. 

He shares specific examples of podcasting strategies you can use for your company’s show and covers how Motion helps companies grow and differentiate themselves in a variety of industries. 

Sometimes, the best way to start your company’s podcast is by building some of the skills first.

But how can you develop some of these skills within your marketing team? How can you take a few baby steps first…before you launch a big podcast initiative?

In this episode, Jessie Lizak, the CMO at BDEX, joins host Tristan Pelligrino. BDEX is a company that allows B2C companies to use data to reach the right people at the right time. 

And Jessie is the host of the company’s podcast, Deconstructing Data. 

Before Jessie launched the company’s podcast, she actually launched her own live event series to test the waters. And during this conversation, we uncover how her solo experience gave her the foundation needed to launch the company’s podcast.

At Motion, we believe a podcast is more than an audio channel. When you create shows designed to help your customers, it can actually drive your company’s entire content marketing strategy.

You create content through collaboration (industry experts, internal experts, partners, prospects, and customers).

You create content that answers your customers’ biggest questions…not Google’s algorithm.

You create content you’re excited to share because it actually helps.

You create content that’s distributed in audio, video, or written formats — whatever works best for your customer.

With a podcast, you create a flywheel of activities that helps your company grow.

In this episode of Recorded Content, our host Tristan Pelligrino shares how Motion approaches branded podcasts and highlights why Motion has built its own network of shows. 

Descript has been redesigned and upgraded with some pretty appealing features. However, while such a significant change is exciting, it raises questions and maybe even concerns among users. Therefore, we invited Harmony Jiroudek and Kevin O'Connell from Descript to join us on this episode of Recorded Content and give us more details.

Harmony and Kevin share what made the team take such a big step and what customers who have already tried it think of it. They also discuss the features that are now available on the app and how the redesigned version will enable more creativity and efficiency for users. 

Keyword research is one of the best ways to determine which keywords to target, and it can help you learn a lot about the most searched terms online. However, while keyword research won't help you understand your audience's needs, wants, and behaviors, audience research will.

In this episode of the Recorded Content podcast, our host Tristan Pelligrino welcomes Amanda Natividad, the VP of marketing at SparkToro. They chat about the importance of audience research; the differences between the buyer persona, amplifier persona, and attention persona; and how to create content that enables collaborative relationships.

The podcasting space is constantly growing and changing. But if we were to discuss the winning formula for a successful podcast, one size doesn’t fit all. Still, a few steps have proven effective, irrespective of the type of podcast. 

One is consistency, and another is providing a solution to your target audience's needs.

Therefore, in this episode of Recorded Content, our host Justin Brown discusses why you should start a podcast with conflict. He also explains what to do next, the importance of follow-up questions in such episodes, and when to include fallback questions.