Recruiting Trailblazers

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As a recruiter, relying solely on cold outreach to find and attract talent can be a challenging and time-consuming process. Fortunately, social media has revolutionized the recruitment landscape, providing recruiters a powerful platform to connect with potential candidates, build their brand, and establish relationships with active and passive job seekers. By leveraging the right social media platforms and strategies, recruiters can go beyond traditional cold outreach methods and establish themselves as thought leaders and industry experts in their respective fields, leading to a stronger employer brand and a more efficient and effective recruitment process.

In this episode, we are joined by Joel Lalgee, the Realest Recruiter, who teaches recruitment teams how to win on social media, to talk about building successful recruiting brands on social media. Joel shares how he built a successful brand in a few years, tips for growing your recruiting brand on LinkedIn and TikTok, and the non-negotiables for successful recruiters. He talks about the simplest strategies recruiters can adopt when building a successful brand and the right way to advertise a job vacancy on social media. 

[01:26] Joel Lalgee’s background information

[04:00] How Joel has managed to build his brand successfully over the last few years

[06:50] Growing your recruiting brand, both on LinkedIn and TikTok

[10:50] The biggest challenges that recruiters are facing in the current economy

[12:51] Advice to recruiters who are not getting the response rate they used to get

[16:41] The non-negotiables for successful recruiters

[21:00] The recruitment tools that are being sold to recruiters

[24:33] Tips to start building a presence on social media as a recruiter

[26:33] Convincing agency recruiters to consistently create content on social media

[29:14] Creating content that will reach your target audience on social media

[32:27] The simplest strategy that recruiters can adopt when it comes to building their brands

[44:07] The right way to advertise a job vacancy on social media

[47:01] How Joel finds time to respond to every candidate

[49:54] The course that Joel has recently published

Notable quotes:

●      “Consistency is massive in building a brand. You have to give people a promise that you are going to be there for them. Once they are used to seeing you and hearing you on a regular basis, they can really settle in and become true fans.”

●      “If you are not looking or figuring out where to be contentwise, and how to produce content consistently and adding that into your strategy, you are going to remain behind.”

●      “Just because it’s shiny and costs a monthly fee, doesn’t necessarily mean it’s good for you because recruiters are consistently being sold to.”

●      “If you are being consistent for three to six months, you can start to recycle and re-purpose content and the workload gets less.”

Connect with Joel Lalgee:
LinkedIn: https://www.linkedin.com/in/joellalgee/

TikTok: https://www.tiktok.com/@the_realest_recruiter

Connect with Marcus:
Website: https://recruitingtrailblazers.com/

LinkedIn: https://www.linkedin.com/in/marcusedwardes/

Connect with Great Recruiters and get 2 months free:

Link:           

Connect with Marcus https://www.linkedin.com/in/marcusedwardes/

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In this episode, Marcus Edwardes speaks with Chris Allaire, Co-Founder and COO of Averity. Chris is also an entrepreneur, pilot, avid golfer, pretty awesome cook, crab cake connoisseur, guitar player, and a proud husband and father.

Listen in as Chris shares the best time to recruit people, what it takes to start a successful recruiting agency, and the importance of relationships.

Chris addresses the usefulness of AI tools in the industry, the power of personalization, the post-pandemic market, and learning lessons from the downtimes.

What You’ll Learn In this Episode:

• [02:19] Chris’s thoughts on golf.
• [06:38] Starting Averity.
• [09:44] The industry before Averity.
• [13:05] Building relationships.
• [15:43] The future of AI tools.
• [20:25] Averity’s biggest obstacle.
• [25:12] Personalizing outreach.
• [36:19] Own your craft.
• [39:28] Adapting to the post-pandemic market.
• [45:22] Keeping the team collected throughout these times.

Key Quotes:

• “You can’t assume that people are comfortable just because they’re successful.”
• “Relationships are everything.”
• “It takes a long time to get rich quick.”
• “The hard times are what made you what you currently are.”

Connect with Chris Allaire

Website:             www.averityteam.com.

LinkedIn:            Chris Allaire.

 Connect with Marcus Edwardes

Website:             recruitingtrailblazers.com.

LinkedIn:            Marcus Edwardes

Connect with Great Recruiters and get 2 months free:

Link:            Great Recruiters

Connect with Marcus https://www.linkedin.com/in/marcusedwardes/

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In this episode, Marcus Edwardes speaks with Scott Whiteford, Director of Leadership Analytics at Talent Plus. Scott also serves as a Sociology of Leadership Instructor at the University of Nebraska-Lincoln, an Algebra e-Leadership MBA Lecturer, and as an advisor for Upheaval.

Listen in as Scott shares the best and worse approaches to retention, the true value of experience, and how organizations can evaluate their employees’ strengths.

Scott addresses interview biases, the worst interview question he has ever heard, and how organizations can address and incorporate strength-based diversity.

What You’ll Learn In this Episode:

• [03:14] The typical retention approach.
• [05:34] Driving change in organizations.
• [06:45] Strength management.
• [10:45] Balancing strengths with organizational demands.
• [12:53] The right and wrong sets of skills for leadership.
• [18:26] Helping clients realize that talent is more important.
• [20:34] Where to start.
• [22:35] Minimizing interview biases.
• [24:35] The worst interview question.
• [26:25] Strength identification and development.
• [27:48] What a diverse organization should look like.
• [30:18] Shifting company cultures.
• [32:10] Have we reached the tipping point?
• [34:25] What’s coming up for Scott?

Key Quotes:

• “All leaders have areas of strength, and all leaders have areas of weakness.”
• “There are few jobs where knowledge, skills, and experience really matter.”
• “If you’re focusing on your strengths, you’re going to be happier.”
• “We’re all different. Let’s celebrate those differences.”’
• “There isn’t a right or wrong type of individual.”
• “The diversity of thought is important.”
• “Great leaders promote great ideas.”

Connect with Scott Whiteford

Website:             talentplus.com.

LinkedIn:            Scott Whiteford.

Connect with Marcus Edwardes

Website:             recruitingtrailblazers.com.

LinkedIn:            Marcus Edwardes.

Connect with Marcus https://www.linkedin.com/in/marcusedwardes/

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Marcus and Julie ask ChatGPT to recommend the top 10 film that Recruiters should watch - and then they discuss them!

Connect with Marcus https://www.linkedin.com/in/marcusedwardes/

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In this episode, Marcus Edwardes speaks with Adam Conrad, Founder of Great Recruiters. Adam has over 24 years of experience in the staffing industry. Adam is passionate about helping people reach their full potential, both professionally and personally.

Listen in as Adam shares his experience at the Staffing Industry Analysts Conference, using automation in recruiting, and the importance of building relationships.

Adam addresses ChatGPT and AI personalization, elevating candidate experience, embracing negative feedback, and the future of the industry.

What You’ll Learn In this Episode:

• [01:28] The Staffing Industry Analysts Conference.
• [05:02] Automation.
• [12:48] AI recruiting.
• [20:00] ChatGPT and personalization.
• [24:26] Surviving a downturn.
• [26:06] The candidate’s experience.
• [29:40] Feedback and reviews.
• [38:15] Great Recruiters looking forward.

Key Quotes:

• “If you’re not modernizing your firm, you’re probably going to be left behind.”
• “Great recruiters don’t sell opportunities. Great recruiters understand who their candidates are and then they reconcile opportunities that match that.”
• “The best way to cut through the noise is referrals.”

Connect with Adam Conrad

Website:             www.greatrecruiters.com.

LinkedIn:            Adam Conrad.      

Connect with Marcus Edwardes

Website:             recruitingtrailblazers.com.

LinkedIn:            Marcus Edwardes.

Connect with Marcus https://www.linkedin.com/in/marcusedwardes/

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In this episode, Marcus Edwardes speaks with Khang Nguyen, VP of Sales and Operations at CTP Consulting. He brings over 20 years of experience in the technology staffing and consulting space, including over 14 in a leadership capacity. His experience spans from small, start-up environments, to large enterprise, publicly traded organizations.

Khang and his family back the No Kid Hungry campaign and the Nephrotic Syndrome Foundation (NSF), two non-profits battling hunger and poverty worldwide and supporting those with Nephrotic Syndrome, respectively.

Listen in as Khang shares about remote communication and engagement, being a leader today, and how he helps his team members get through this tough period.

Khang addresses the changing work environments, as technology and remote work take the place of in-person offices and teamworking environments, the importance of the human element that provides more value than AI could, and building valuable networks.

What You’ll Learn In this Episode:

• [01:07] About Khang.
• [02:06] What’s going on in the industry?
• [04:05] What’s going to happen next?
• [06:12] How our communication has changed.
• [08:55] Dealing with rejection.
• [13:17] The learning process.
• [17:34] AI and automating recruiting.
• [22:37] Building networks.
• [24:17] Remote communication adjustments.
• [31:01] Being a leader today.
• [34:02] Helping team members get through this period.
• [34:44] Khang’s tips.
• [35:53] Khang’s words of wisdom.

Key Quotes:

• “A company needs to earn the loyalty of the employee just as much as the other way around.”
• “AI cannot replace that human element.”
• “The employer-employee relationship should be all about engagement.”
• “Stay committed to the process.”

Connect with Khang Nguyen

Website:             www.ctpconsulting.com.

LinkedIn:            Khang Nguyen.

Connect with Marcus Edwardes

Website:             recruitingtrailblazers.com.

LinkedIn:            Marcus Edwardes.

Connect with Marcus https://www.linkedin.com/in/marcusedwardes/

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In this episode, Marcus Edwardes speaks with Ryan Musselman, who began his career as a recruiter for a regional credit union. For the past 16 years, he has been building content businesses across the digital realm as a senior executive.

As the Founder of Parade Studio, he creates full-service content programs for executives, recruiters, and sellers who don’t have the time to post on LinkedIn, but who do want to build a very strong personal brand with tons of original content.

Listen in as Ryan shares why working on your personal brand as a recruiter is the best way to break out of the perpetual demands of “outbound mode” and how to prep candidates for the interview in advance through a well-thought-out content strategy on LinkedIn.

Ryan stresses the importance of tailoring content around your specific customer, the secret to “stealing like an artist”, and how to use powerful tools like ChatGPT the right way to give you an edge in the market.

To Ryan, anyone can create a strong personal brand by offering snackable content on a consistent basis and engaging regularly with followers. He explains how to establish industry authority and candidate trust by creating educational content for the specific category of job seeker the recruiter is targeting.

Ryan addresses the common hurdle most recruiters face at the beginning of their brand-building journey: the intimidating thought of having to play the “long game”. He also discusses how introverts can get over the fear of putting themselves out there, and offers practical steps to putting together a powerful content strategy today.

What You’ll Learn in This Episode:

●      [01:55] Why recruiters should care about building a personal brand

●      [05:56] Tailoring content around your ideal customer

●      [09:43] Using ChatGPT effectively for content creation

●      [10:53] Ryan’s content ideation process

●      [13:25] The three components of a strong personal brand

●      [17:18] Nailing your job seeker persona

●      [21:06] The biggest content mistakes recruiters make on LinkedIn

●      [27:45] Staying top-of-mind

●      [30:23] Getting over the intimidating thought of playing the “long game”

●      [39:19] Strengthening your outbound efforts

●      [44:46] Write more powerful hooks using fear rather than desire

●      [48:38] Ryan’s advice to introverts

●      [53:23] The first three steps to creating content on LinkedIn today

Key quotes:

●      “Plagiarism is copy-and-paste. Inspiration is taking ideas from a piece of content and rewriting it in your own words.”

●      “You can gain followers simply by commenting really well. A comment can serve as a post.”

●      “90% of your content should be give. 10% should be ask.”

●      “Your outbound is strengthened when your personal brand has influence.”

Connect with Marcus https://www.linkedin.com/in/marcusedwardes/

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This week Marcus laments the biggest missed opportunity in Recruiting and how to adopt a 2-step strategy to resolve and emerge victorious with a robust referral, recommendation, and information network.

Connect with Marcus https://www.linkedin.com/in/marcusedwardes/

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Marcus chats with Brian FInk about the impact of psychological safety in the workplace.

Connect with Marcus https://www.linkedin.com/in/marcusedwardes/

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Marcus opines on why he thinks tenure is so overrated as a measure of reliability, steadfastness, and loyalty. Bottom line - Hiring managers are missing out big time on some of the best candidates available if they only consider candidates with a history of long tenure at previous employers!

Connect with Marcus https://www.linkedin.com/in/marcusedwardes/