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Today's top stories to grow paid subscribers: 16 Marketing Lessons From Subscription Box Businesses | Content Marketing for Customer Retention | BullBear Analytics Re-launches Website & Opens Up Membership
Quote of the Day...
We took the concept that most men probably buy socks but don’t care to shop or spend their time searching. From there, Zing came to life. Mark Pfefer | Founder, Zing Sock Club
Recurring Revenue Quiz Question (tune in for the answer) Which of the following is a lesson subscription marketer’s should use from Amazon Prime?
A. When a campaign gets a few complaints, end it
B. If a strategy works, don’t change it
C. Keep the central message of the marketing campaign clear and precise
D. None of the above
Today's top stories to grow paid subscribers: Offering Opulence: the Subscription Model Goes Upscale | 5 Ways To Improve Customer Retention | Protecting Your Subscription Business Credibility
Quote of the Day...
To get a degree in customer retention, businesses have to major in convenience. Mike Polner, Head of Product Marketing, FiveStars
Recurring Revenue Quiz Question (tune in for the answer) Which of the following makes for the best type of subscription box offering?
A. Replacement items
B. Decorative items
C. Low cost items
D. Sample items
Today's top stories to grow paid subscribers: The Importance Of Providing Customers Choice – Subscription Vs Consumption Cloud Billing (IDC) | Are We Done With Dunning? | 3 Little-Known Techniques to Reduce Customer Churn (And Why They Work)
Quote of the Day... "For successful subscription businesses, Black Friday occurs every month." Jason Malinak | Author | Etsy-preneurship
Recurring Revenue Quiz Question (tune in for the answer) True or False: In the U.S., nine out of ten adults, more than 226 million people, take advantage of online subscription models.
Today's top stories to grow paid subscribers: Digital Payment Trends: How Do Your Subscribers Buy? | Gentlemen's Box: Affordable Custom Style For The Modern Gentleman | Spotify For Magazines Readly Cuts UK Subscription Price
Quote of the Day...
"Recurring revenue is growing fast and its effect is already widespread, encompassing not only subscriptions and consumption-based arrangements, but also other forms of repeat business."Sean Kirk | Aria Systems
Recurring Revenue Quiz Question (tune in for the answer) What’s a solid approach to enter new markets, defeat competitors and get a lifetime value from existing customers, plus realize greater profits over a long period of time?
A. Let freebies attract, then engage though social media
B. Launch a generous amount of social media ads
C. Leverage subscription and usage-based pricing
D. Look beyond your niche
Today's top stories to grow paid subscribers: Taking Your Membership Website From Average To Elite: 3 Tips | Weighing In On Recurring Revenues To Tip Your Business' Scale | MoviePass Study: Theater Subscription Service Boosts Attendance By 111% | Online Retailers Think Inside The Subscription Box
Quote of the Day...
"The subscription business model has gone mainstream with companies like Dropbox, Netflix, Adobe and Zipcar because it offers a predictable, recurring revenue stream."Craig Vodnik | Co-founder | Cleverbridge
Recurring Revenue Quiz Question (tune in for the answer) Which feature in your subscriptions will serve the explicit purpose of keeping subscribers on board?
A. Lock down B. Unlimited access C. Pause D. Silencer
Today's top stories to grow paid subscribers: Lessons Learned One Year After Starting A Private Membership Site | Birchbox Talks Excellence In Product Packaging | How to Handle Customer Service For Your Membership Site
Quote of the Day...
"The subscription business model has gone mainstream with companies like Dropbox, Netflix, Adobe and Zipcar because it offers a predictable, recurring revenue stream."Craig Vodnik | Co-founder | Cleverbridge
Recurring Revenue Quiz Question (tune in for the answer) What was one of the most popular buzzwords in the eCommerce industry in 2015?
A. Subscriptions B. Churn C. Priming D. Freebies
Today's top stories to grow paid subscribers: Membership Sites A Super Business Model For Recurring Income | 3 Ways To Turn Freelance Writing Jobs Into Stable, Recurring Work | Goodies In A Box At Your Doorstep: More F&B Businesses Offering Subscription Services
Quote of the Day...
"As long as a subscription service is unique and reasonably priced and has strong re-order potential, then the business has a chance."Vincent Morello | Chief Executive Officer | French Cellar
Recurring Revenue Quiz Question (tune in for the answer) True or False: For most ecommerce businesses, an average conversion rate is between 1% and 3%
Today's top stories to grow paid subscribers: 4 Great Ways To Attract Members To Your Membership Website | Ladies Razor Subscription Service Friction Free Shaving Looks To Raise Funds Though Seeds | Life, By Subscription
Quote of the Day...
"If I have 1,000 subscribers, I know I need to have 1,000 things to put in the box. You don’t risk excess."Marshal Cohen | Chief Industry Analyst | The NPD Group
Recurring Revenue Quiz Question (tune in for the answer) Which business is more salable?
A. One that is named right with recurring revenue
B. A services business with a good client list, without recurring revenue
C. They are equally salable
Today's top stories to grow paid subscribers: The Elements Of A Successful Subscription Business | What If Subscription Boxes Weren't So Needy? | Build Repeat Business With Subscription Downloads
Quote of the Day...
"Retention is the single most important thing for growth."Alex Schulz | VP Growth | Facebook
Recurring Revenue Quiz Question (tune in for the answer) Which of the following is considered a sweet spot for pricing a monthly subscription box?
A. $9.99 B. $16.99 C. $24.99 D. $34.99
Today's top stories to grow paid subscribers: 5 Things Digital Marketers Can Learn From Amazon Prime's 35 Percent Growth | Customer Retention And Loyalty Is Everything In The Information And Media Industry | Order Gap Analysis: What It Is And How It Can Help Customer Retention In Ecommerce
Quote of the Day...
"I was familiar with the subscription business and knew it was a good model. It changed my life drastically from a financial standpoint, from a personal standpoint. It’s the first time I’ve really liked going to work."Edward Allen | Founder | Wrestle Crate
Recurring Revenue Quiz Question (tune in for the answer) Finding an under served market that can pair new subscribers with new unknown products and businesses begs to offer which new subscription-based opportunity?
A. Subscription retailing
B. Subscription service
C. Membership site
D. Subscription box
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