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Today's top stories to grow paid subscribers: SaaS Marketing: Expert Tips for Improving Customer Retention Using Content | We Tried Out Dollar Shave Club’s New Skincare Line For Men – And The Results Were Immediately Noticeable | How To Capitalize On Recurring Revenue By Building Membership Sites
Quote of the Day..."Create the best box you can, every time, make it a beautiful experience for yourself and your customers. Connect with your subscribers by email or on social media to let them know you appreciate them. There are people who will love what you are offering, they will be your most loyal subscribers."Lalania Simone | Founder |WEvolve
Recurring Revenue Quiz Question (tune in for the answer) Which one of the following trends are NOT fueling recurring revenue adoption and monetization:
A. Growing demand for “stickier” customer relationships
B. Strong product and service offerings
C. Greater need for customer insights
D. Increasing drive to capitalize on the cloud
E. Rising availability of connected products
Today's top stories to grow paid subscribers: Membership-Based Business Models: Capitalize On Being In The Club | Improve Customer Retention with this One Change | Merchant Roundtable: Keeping Subscribers Happy
Quote of the Day...
"In the new subscription customer-centric world, you have to price differently. It might be by the ride, the user, the minute, the gigabyte, monthly, annually. (Legacy) systems have no concept of that.."Tien Tzuo | CEO and Co-Founder | Zuora
Recurring Revenue Quiz Question (tune in for the answer) True or False: Online businesses are embracing a recurring revenue model by offering different products and services on a per use base or by subscription.
Today's top stories to grow paid subscribers: Monthly Subscription Boxes On the Rise | 4 Pricing Tactics for the Recurring Revenue Business | Starting A Great Subscription Business: The BattlBox Cratejoy Case Study Storyline
Quote of the Day...
"We did our due diligence and made sure our box was in demand. Be a relevant product, and use social media. Research and understand how to use such a marketing tactic and then focus on your demographic."Daniel Dabbs | CEO/Founder | Battlbox
Recurring Revenue Quiz Question (tune in for the answer) One way to raise your subscription price over time is by:
A. Increase your pricing as your competitors do
B. Use the rate of inflation to ensure it’s in line with the economy
C. Increase the product or service value over time
D. None of the above
Today's top stories to grow paid subscribers: Loyalty Program Memberships Climb, But Participation Wanes | The Food Revolution Delivers To Your Door | Small Business: Home Delivery by Subscription – Lizzi Hines, Shave Union
Quote of the Day...
"There are early indications of a new retail model emerging. A model based on renting rather than owning the key pieces that we want, when we want them."Myf Ryan | Chief Marketing Officer | Westfield UK and Europe
Recurring Revenue Quiz Question (tune in for the answer) To keep subscribers loyal:
A. Ensure your business model and products remain relevant
B. Send them weekly newsletters
C. Match your competitors prices at all times
D. All of the above
Today's top stories to grow paid subscribers: Netflix for Clothes: Retailers Could soon be Offering a Monthly Subscription Service That Lets You Rent New Outfits Off the Rail | Meet BrewPass, the ClassPass for Coffee | Adidas Is Making Its Subscription Boxes for Women a Surprise
Quote of the Day..."Think of it like Netflix for an airline. So you get four DVDs at home at once for your membership fee. We give you four boarding passes at once and you use them the same way. Use it, get another one, book again."Wade Eyerly | Founder, SureAir
Recurring Revenue Quiz Question (tune in for the answer) Churn is a subscription:
A. Beginning-of-life-cycle issue
B. Middle-of-life-cycle issue
C. End-of-life-cycle issue
D. Life-cycle issue
Today's top stories to grow paid subscribers: Essential & Applied Rules Building Model Subscription Services For Business Organizations | Six Reasons to Ditch Your CrossFit Membership for ClassPass | 5 Reasons Your Members Aren’t Engaging with You Online
Quote of the Day...
"Reaching customers who might be interested in subscription services or products requires a much more targeted approach to marketing."— Jeff Cornwall, Forbes
Recurring Revenue Quiz Question (tune in for the answer) How many members does the subscription box, Dollar Shave Club have?
A. Up to 250,000 B. Up to 500,000 C. Up to 1,000,000 D. Over 2,000,000
Today's top stories to grow paid subscribers: Five Keys To Success For Growing Subscription Revenues | Aria Enables Effective Recurring Revenue Management | Online Subscription Delivery Businesses a Growing Success
Quote of the Day...
“The model [Stitch Fix] put in place for hyper-personalization has the ability to dramatically change the business model for women’s fashion. Most companies end up writing off a lot of inventory, but Stitch Fix has an ability to forecast the future. It’s a real revolutionary step.”Bill Gurley | Benchmark Capital
Recurring Revenue Quiz Question (tune in for the answer) Devise ways for clients and members to want to continue to use your membership by:
A. Decreasing the volume of content they need to consume
B. Increasing the times you promote special offers to them
C. Decreasing the number of emails to them
D. Increasing the value of their membership
[BONUS SHOW] 7-Figure recurring revenue expert Ryan Lee shares his extraordinary wisdom on how to create different types of online membership sites.
Ryan Lee is widely considered the "godfather" of lifestyle fitness marketing. His student's are a who's who of the industry including Alwyn Cosgrove, Eric Cressey, Valerie Waters, Mike Boyle, Mike Geary, Vince DelMonte and thousands more. He's the co-author of the NY Times Best-Selling Series The Worst Case Scenario Businesses Survival Guide and was featured on the front page of The Wall Street Journal.
Today's top stories to grow paid subscribers: Bundle Products & Service For Recurring Revenue Success | How Subscriptions are Fueling the E-Commerce Juggernaut | Making The Change To A Recurring Billing Content Model
Quote Of The Day…
“We decided to go with freemium because we didn’t want to cannibalize our (user) growth, so we wanted to keep the product free… We have really great fans and users who ultimately evangelize for us.”Ryan HolmesCEO, Hootsuite
Recurring Revenue Quiz Question (tune in for the answer) Enhance your customers’ business success with your subscription product by:
A. Offering free 2-day delivery so they can get started right away
B. Adding free bonuses they can immediately use when they subscribe
C. Providing a rich and intuitive demo at the initial buying stage followed by a training that shows how the offer will enhance the customers’ business success
D. None of the above
Today's top stories to grow paid subscribers: Churn Rate Optimization: How to Reduce Customer Loss | 5 Best Practices to Decrease Customer Churn | 16 Tips To Reduce Saas Churn From Industry Leaders
Quote Of The Day…
“Even though it is only one piece a customer’s lifetime, focus the majority of your time on the first 30 days and activation.”Brian BalfourVP of Growth, Hubspot
Recurring Revenue Quiz Question (tune in for the answer) True or False: The emphasis on lifetime value has not only created a new product market, but has opened a huge avenue for jobs specifically related to customer success.
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