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Today's top stories to grow paid subscribers: 6 Incredibly Effective Ideas to Improve Customer Retention | 3 Ways To Monitor Customer Churn | A Monthly Subscription Box Promises Gamers New Pieces and Playgrounds | Subscription Boxes Are Booming Business In Nebraska
Quote Of The Day…
“When you buy a physical item, the vendor must execute that singular transaction; when you buy a recurring service, the vendor is starting an ongoing relationship with the customer which then must be effectively managed.”Mike GerardiVP Channel Sales and Business Development, Aria Systems
True or False: According to a survey by ClickFox, when customers take to social media to air their ire, more than 60 percent of consumers are influenced by these detrimental comments.
Today's top stories to grow paid subscribers: Increase Recurring Revenue Through Customer Success And Excellent Management | Updating The Balanced Scorecard For The Saas World: Subscription Scorecard | 4 Key Trends that Fuel Recurring Revenue Adoption
Quote Of The Day…“There is inherent flexibility, and an additional emphasis on loyalty, above and beyond that of a one-time traditional purchase.”Forrester
Recurring Revenue Quiz Question (tune in for the answer) To switch selling a current product using the traditional one-time business model to a subscription model, start by:
A. Designing your new subscription product while it’s fresh in your mind
B. Pitching to current and former clients and show them how the new arrangement will add value to them
C. Coming up with at least 3 bonus offers for it that you believe are too good for new subscribers to pass up
D. Building and testing your product to make sure it works as designed
Today's top stories to grow paid subscribers: When Subscriptions Revenue Models Work Best | The Promise (and Pitfalls) of Subscription Retailing | The Battle of Subscription Business Models: A Look at Their Strengths and Weaknesses | Get Ready to Binge-Fly With Unlimited Flight Subscriptions
Quote Of The Day…
“Recurring revenue is a disruptive trend empowering companies across diverse industries to grow revenue and gain competitive advantage by changing the way they package and sell their products and services.”Bob HardenFounder, The Harden Group LLC
According to the book, The Membership Economy, which of the following is true?
A. It’s all about putting the customer at the center of the business model rather than the product or the transaction
B. It’s all about making a memorable experience that members will tell others about
C. It’s all about using the right technology to ensure member sign up and their account management is a simple, straight-forward process
D. It’s all about attracting new members through social media engagement that generates a big buzz
Today's top stories to grow paid subscribers: How I Finally Realized My Business Model Was Flawed (And Fixed It) | Six Things That Make A Good Subscription Service | My Envy Part Of The New Indian Box Subscription Phenomenon Sending Out Beauty, Jewelry
Quote Of The Day…“Think of it like Netflix for an airline. So you get four DVDs at home at once for your membership fee. We give you four boarding passes at once and you use them the same way. Use it, get another one, book again.”Wade EyerlyFounder, SureAir
Recurring Revenue Quiz Question (tune in for the answer) As of September 2015, how many subscribers did Birchbox, the mother of all subscription boxes, have?
A. Up to 250,000
B. Up to 500,000
C. Up to 750,000
D. Over 1 million
Today's top stories to grow paid subscribers: My Biggest Mistake (So Far): What I Missed About Recurring Revenue | Report: Do Book Subscriptions Work for Authors and Publishers? | The What, When, and Why of User Retention
Quote Of The Day…
“The model [Stitch Fix] put in place for hyper-personalization has the ability to dramatically change the business model for women’s fashion. Most companies end up writing off a lot of inventory, but Stitch Fix has an ability to forecast the future. It’s a real revolutionary step.”Bill GurleyBenchmark Capital
Recurring Revenue Quiz Question (tune in for the answer) When customers take to social media to air their frustrations, what percent of consumers are influenced by these detrimental comments? A. 25% B. 33% C. 60% D. 80%
Today's top stories to grow paid subscribers: 'Battlbox' Takes Off For Boro Entrepreneurs | This Is How Great #Customer service Reduces Customer #Churn | Good News For Publishers As Apple Plans Subscribed Content For News App
Quote Of The Day…
“In all my years here, I don’t remember anything [like Amazon Prime] that has been as successful at getting customers to shop in new product lines.”Robbie SchwietzerVice President, Amazon Prime
Recurring Revenue Quiz Question (tune in for the answer) Your subscription offer should bill: A. Monthly B. Annually C. Offer a choice of either the monthly or annual plan option D. Quarterly is proven to be best
Today's top stories to grow paid subscribers: Defining the Membership Economy – 7 Questions with Robbie Kellman-Baxter | Achieve Subscription Success Through Customer Journey Mapping | Fitness by Subscription? Your Guide to Fitness Subscription Boxes | How The Times Of London Is Driving Digital Subscriptions
Quote Of The Day…
“Billing is no longer a commodity service – instead it is a differentiator for managing customer relationships and monetizing 21st century products and services.”Brendan O’BrienCo-founder, Aria Systems
Recurring Revenue Quiz Question (tune in for the answer) To be competitive with other companies with your subscription marketing you should:
A. Meet their advertised prices
B. Concentrate on your members including how they feel and respond
C. Email your members with a coupon on their birthday
D. Have an internal mission to be the best in your industry
Today's top stories to grow paid subscribers: How Amazon Prime Is Crushing The Competition | The Way You Buy And Use Apps Is About To Change Big Time | THE S-FILES - Bottle Full Of Nutrition
Quote Of The Day…
"We looked around the industry and saw other businesses adapting to their customers’ busier schedules, and it seemed to make sense to create a product that offers benefits for being committed and being engaged and the flexibility to create the experience they want."Hugh WeberPresident of Business Operations, Devils Arena Entertainment
Recurring Revenue Quiz Question (tune in for the answer) True or False: It costs six to seven times more to acquire a new customer than maintain an existing one?
Today's top stories to grow paid subscribers: Inside The Membership Economy | Funding In-Depth: Our Subscription Model | 3 Ways To Boost Your Customer Retention Rate With Service | Should Your Subscription Bill Monthly Or Yearly?
Quote Of The Day…
"There are lots and lots of options to create recurring revenue but I do believe that every business should have some kind of continuity program."Ryan LeeBest-selling Author, Speaker, success Coach, and the Founder of ryanlee.com
Recurring Revenue Quiz Question (tune in for the answer) To have customers for life, be able to: A. Bring them in on a deal B. Accommodate their every need C. Provide a monthly newsletter D. Talk with them regularly
Today's top stories to grow paid subscribers: Scott Kuhlman's Minneapolis-Based Fashion Subscription Site Gives Men A New Lewk | Reducing Subscriber Churn | 8 Things You Didn't Know About Beauty Subscription Boxes
Quote Of The Day…
“…a new market has emerged where vendors have a concentrated focus on renewal or recurring revenue.”Gartner Group
Recurring Revenue Quiz Question (tune in for the answer) Website visitors won’t judge their digital experience based on which one of the following:
A. Usability
B. Appropriate visual clues
C. Pricing
D. Degree of personalization
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