UK Cinema Chain Offers Free Movie Tickets for Redheads to Escape The Heatwave

Today is shaping up to be the hottest day Britain has ever recorded, with a forecast of 104 degrees.

It is currently 98 degrees just before noon.

The unusual heat wave has prompted the first ever "red extreme" alert from the national weather service in Britain, and it has caused schools to close and hospitals to scrap nonessential procedures.

One cinema chain is offering free admission to redheads. Showcase Cenimas Said:

"Since redheads are often more vulnerable than most to the sun's rays, we're giving them shelter from the sun inside our fully air-conditioned cinema screens to catch the latest blockbusters for no cost at all!" reads a statement from Showcase Cinemas.

(Research indeed suggests that redheads are at higher risk for skin cancer.)

Air conditioning is nowhere near as common in the UK as it is in the US,

Movie theaters typically have it and used as cool centers.