In this episode of Redefine the Game, we sat down with Josh, co-founder of Borderlands Running, to dive deep into the future of trail running. With 14.8 million trail runners in the U.S. but only 250K tackling ultras annually, why is most of the media and brand attention focused on the ultra crowd?

Are we missing a massive opportunity to tell better stories and engage a broader audience?

Josh shares his vision for making trail running more inclusive, the storytelling gaps in the industry, and why brands need to rethink how they connect with the everyday runner.

If you love trail running, media, or community-driven brands, this one's for you.

🎙️ Subscribe for more real conversations on redefining the game in sports, brand storytelling, and community-driven business.

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Most brands are built to sell, not to stay. This episode explores what makes a brand irreplaceable.

Listen in, then tell me: Would your brand pass the test?

Can you actually unplug from technology, or are we too addicted to our screens? In this episode, I sit down with Hector Hughes, co-founder of Unplugged, a company helping people fully disconnect from digital overload and reconnect with real life.

We talk about:🔌 The impact of screen addiction on your brain and productivity.

🌲 Why a 3-day digital detox can completely change how you think and feel.

🚀 The raw, behind-the-scenes journey of building Unplugged—failures, lessons, and bold decisions.

💡 How brands can create real emotional connections with customers.

🔗 Watch/Listen now and let me know: Would you survive 3 days without your phone?

#DigitalDetox #Unplugged #RedefineTheGame #BrandBuilding #DisconnectToReconnect