Send us a text

If you've ever felt overwhelmed by your goals or stuck in all-or-nothing thinking, this honest, unfiltered episode will remind you that you're not alone—and that it’s never too late to pivot with purpose.

In this candid solo episode of Redefining Fabulous, host Jessi Cabanin shares the raw truth behind the scenes of Season 2. From struggling with perfectionism and burnout to rediscovering clarity and purpose, Jessi opens up about what’s been going on in both life and business.

She reflects on the challenges of overcommitting, the lessons learned from launching a new community platform, and the behind-the-scenes work on her upcoming podcast BloxFam Breakthroughs—a project inspired by her time on a reality show for entrepreneurs.

Jessi also previews exciting things ahead: a summit speaking engagement, new awards for her work, and the upcoming launch of her signature offer, The Magnetic Brand Formula. 

Join the Virtual Summit that I'm speaking at in June!

Support the show

𝙐𝙣𝙩𝙞𝙡 𝙣𝙚𝙭𝙩 𝙩𝙞𝙢𝙚 𝙗𝙖𝙗𝙚, 𝙠𝙚𝙚𝙥 𝙥𝙪𝙨𝙝𝙞𝙣𝙜, 𝙠𝙚𝙚𝙥 𝙙𝙧𝙚𝙖𝙢𝙞𝙣𝙜, 𝙖𝙣𝙙 𝙡𝙚𝙩'𝙨 𝙠𝙚𝙚𝙥 𝙤𝙣 𝙧𝙚𝙙𝙚𝙛𝙞𝙣𝙞𝙣𝙜 𝙛𝙖𝙗𝙪𝙡𝙤𝙪𝙨.

💕 Stay Fabulous with Jessi:

✨Website
✨Instagram
✨Facebook
✨Pinterest
✨LinkedIn
✨YouTube
✨Podcast
✨Entrepreneur Gift Shoppe

👯‍♀️ Join my FREE community for entrepreneurs for more tips, tricks, collaboration, accountability and live trainings

Does your brand new a refresh? ➡️ TAKE THE QUIZ!

Send us a text

In this mind-blowing episode, I'm sitting down with the brilliant Jenn Zellers of the Visibility Ecosystem to talk about building a sustainable, sleeze-free visibility strategy that doesn’t rely on social media burnout or being everywhere all the time. Jenn shares her expert insight on how to use speaking gigs, podcast guesting, and collaborations to create long-term marketing momentum—without feeling like you're constantly pitching.

We dig deep into what a podcast tour really looks like, how to know if you're actually ready for one (spoiler alert - we uncovered, I am in fact, not ready...), and how to stop wasting time pitching to the wrong people. If you've ever tiptoed into the idea of public speaking or wanted to establish yourself as a thought leader without the stress, this convo is your permission slip to explore what's possible—and get strategic about it.

Key Takeaways

1. Sustainable visibility starts with strategy, not hustle—use speaking and podcast guesting as long-game assets.
2. Only pitch to the right podcasts with aligned audiences—generic outreach won’t get results.
3. Customize your messaging for every podcast, even when the core topic stays the same.
4. Serve before you sell—focus on delivering value, not just promoting your offer.
5. Know your season—podcast tours are best for those with an established offer and audience clarity.

Stay In Touch with Today's Guest - Jenn Zellers

✨Website
✨Instagram
✨Threads
✨LinkedIn
✨FREEBIE

💻 Watch this episode instead

Support the show

𝙐𝙣𝙩𝙞𝙡 𝙣𝙚𝙭𝙩 𝙩𝙞𝙢𝙚 𝙗𝙖𝙗𝙚, 𝙠𝙚𝙚𝙥 𝙥𝙪𝙨𝙝𝙞𝙣𝙜, 𝙠𝙚𝙚𝙥 𝙙𝙧𝙚𝙖𝙢𝙞𝙣𝙜, 𝙖𝙣𝙙 𝙡𝙚𝙩'𝙨 𝙠𝙚𝙚𝙥 𝙤𝙣 𝙧𝙚𝙙𝙚𝙛𝙞𝙣𝙞𝙣𝙜 𝙛𝙖𝙗𝙪𝙡𝙤𝙪𝙨.

💕 Stay Fabulous with Jessi:

✨Website
✨Instagram
✨Facebook
✨Pinterest
✨LinkedIn
✨YouTube
✨Podcast
✨Entrepreneur Gift Shoppe

👯‍♀️ Join my FREE community for entrepreneurs for more tips, tricks, collaboration, accountability and live trainings

Does your brand new a refresh? ➡️ TAKE THE QUIZ!

Send us a text

Alright, friends—this episode is a good one! I’m sitting down with Felly Day, the badass behind a content repurposing agency, and someone who proudly calls herself an "unprofessional entrepreneur" (which, honestly, samesies girlfriend).

We dive into her journey from virtual assistant to content repurposing queen and chat about why intentionality in content creation is the secret sauce to not wasting your freaking time. We also get into how living in France is shaking up her creativity, why email is not dead (seriously, stop saying that), and how AI is shifting the way we approach content.

If you’ve ever felt overwhelmed by content creation, stuck repurposing in a way that feels meh, or wondering if you should just ghost your audience because ugh, content—this one’s for you.

Biggest Takeaways:

• Stop throwing content at the wall and hoping it sticks—be intentional with what you create.
• Repurposing ≠ copy-pasting. Adjust for each platform so your audience actually cares.
• Email marketing still works, and if you’re ignoring it, you’re leaving money on the table.
• Creativity ebbs and flows—your environment (aka where you live, work, and vibe) plays a huge role. AI can help, but don’t let it steal your human touch—your audience wants you.
• Success isn’t just about money—it’s about building a life that actually feels good.

👀 Prefer to watch?
https://youtube.com/live/2ZrD3HO3MIQ

======================================
======================================

Stay In Touch with Today's Guest: 

✨Website - https://fellyday.com/
✨Instagram -  https://www.instagram.com/fellyday
✨Podcast - https://fellyday.com/podcast/
✨LinkedIn - https://www.linkedin.com/in/fellyday/

Support the show

𝙐𝙣𝙩𝙞𝙡 𝙣𝙚𝙭𝙩 𝙩𝙞𝙢𝙚 𝙗𝙖𝙗𝙚, 𝙠𝙚𝙚𝙥 𝙥𝙪𝙨𝙝𝙞𝙣𝙜, 𝙠𝙚𝙚𝙥 𝙙𝙧𝙚𝙖𝙢𝙞𝙣𝙜, 𝙖𝙣𝙙 𝙡𝙚𝙩'𝙨 𝙠𝙚𝙚𝙥 𝙤𝙣 𝙧𝙚𝙙𝙚𝙛𝙞𝙣𝙞𝙣𝙜 𝙛𝙖𝙗𝙪𝙡𝙤𝙪𝙨.

💕 Stay Fabulous with Jessi:

✨Website
✨Instagram
✨Facebook
✨Pinterest
✨LinkedIn
✨YouTube
✨Podcast
✨Entrepreneur Gift Shoppe

👯‍♀️ Join my FREE community for entrepreneurs for more tips, tricks, collaboration, accountability and live trainings

Does your brand new a refresh? ➡️ TAKE THE QUIZ!

Send us a text

From Highlight Reel Living to Make a REAL Impact - How to Embrace Authenticity in Business and Life

In this episode of Empowering Coffee Convos, host Jessi Cabanin, Founder & Creative Director of This Way to Fabulous, sits down with the inspiring Dee Heffernan—a TEDx speaker, entrepreneur, and business mentor.

Dee shares her journey from starting with just a phone and a bootlegged copy of Photoshop (don’t come for her!) to working with startups and major corporations. This episode dives into leading with authenticity, gaining clarity in business, and navigating the ups and downs of entrepreneurship.

If you’re an entrepreneur seeking motivation, clarity, and a no-BS approach to success, this convo is for you! Grab your coffee and tune in for a powerful discussion on branding, leadership, and making an impact. 

///////////////////////////////////////////////

Stay In Touch with Dee:  

✨Personal Website - https://deeheffernan.com/

✨Consulting Website - https://matriarc.co/ 

✨LinkedIn - https://www.linkedin.com/in/deeheffernan/

✨Watch her TEDx Talk - How to Stop Highlight Reel Living 

📸🎥 See photos + videos of the TEDxArlingtonHeights 2024 Event

🖥️ EmpowHERing Coffee Convos is a video podcast installment of the Redefining Fabulous Podcast (by This Way to Fabulous Inc) where host Jessi Cabanin sits down with fellow female entrepreneurs to dig deep into navigating the rollercoaster of being a business owner. Stories are shared, tips are delivered and sometimes a tear or two are shed. 

Watch this episode on YouTube - https://youtube.com/live/CFEiLWz_5mE?feature=share

///////////////////////////////////////////////

Support the show

𝙐𝙣𝙩𝙞𝙡 𝙣𝙚𝙭𝙩 𝙩𝙞𝙢𝙚 𝙗𝙖𝙗𝙚, 𝙠𝙚𝙚𝙥 𝙥𝙪𝙨𝙝𝙞𝙣𝙜, 𝙠𝙚𝙚𝙥 𝙙𝙧𝙚𝙖𝙢𝙞𝙣𝙜, 𝙖𝙣𝙙 𝙡𝙚𝙩'𝙨 𝙠𝙚𝙚𝙥 𝙤𝙣 𝙧𝙚𝙙𝙚𝙛𝙞𝙣𝙞𝙣𝙜 𝙛𝙖𝙗𝙪𝙡𝙤𝙪𝙨.

💕 Stay Fabulous with Jessi:

✨Website
✨Instagram
✨Facebook
✨Pinterest
✨LinkedIn
✨YouTube
✨Podcast
✨Entrepreneur Gift Shoppe

👯‍♀️ Join my FREE community for entrepreneurs for more tips, tricks, collaboration, accountability and live trainings

Does your brand new a refresh? ➡️ TAKE THE QUIZ!

Send us a text

In this episode of the Redefining Fabulous podcast, host Jessi Cabanin chats with Amy Novick, professional organizer and Google expert from Clutter Care Inc. They explore how to simplify business operations and maximize productivity using Google Workspace.

Amy shares practical tips on managing multiple projects, staying organized, and streamlining workflows with Google tools. Jessi and Amy discuss embracing simplicity, learning from tech hiccups, and making your tech stack work smarter for you.

Key Takeaways:

• Simplify your business tech stack with Google Workspace
• Manage overwhelm and boost productivity
• Leverage Google tools for streamlined workflows
• The power of organization and simplicity in business

Tune in for actionable tips and motivation to run your business with confidence and efficiency.

////////////////////////////////////////////////////////

PREFER TO WATCH? Catch this episode on YouTube!

////////////////////////////////////////////////////////

𝘾𝙤𝙣𝙣𝙚𝙘𝙩 𝙬𝙞𝙩𝙝 𝘾𝙤𝙣𝙣𝙚𝙘𝙩 𝙬𝙞𝙩𝙝 𝘼𝙢𝙮!

𝗘𝗺𝗮𝗶𝗹 // [email protected]
𝗪𝗲𝗯𝘀𝗶𝘁𝗲 // cluttercare.net
𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 // @cluttercareinc
𝗬𝗼𝘂𝗧𝘂𝗯𝗲 // @cluttercareinc

💡 Digital Organizing Workshops Take a Class with Amy! 

🗂️ Downloadable PDF - Amazing visual Google Workspace Apps

////////////////////////////////////////////////////////

𝘼𝙡𝙨𝙤 𝙈𝙚𝙣𝙩𝙞𝙤𝙣𝙚𝙙 𝙄𝙣 𝙏𝙝𝙞𝙨 𝙀𝙥𝙞𝙨𝙤𝙙𝙚:

👉🏽 Amy & I actually met thru a mutual friend (Breanna) who found me via SEO. You can listen or watch that fun (and totally candid) conversation!

👉🏽 Join Spark Society, our totally free community for action focused entrepreneurs!

Support the show

𝙐𝙣𝙩𝙞𝙡 𝙣𝙚𝙭𝙩 𝙩𝙞𝙢𝙚 𝙗𝙖𝙗𝙚, 𝙠𝙚𝙚𝙥 𝙥𝙪𝙨𝙝𝙞𝙣𝙜, 𝙠𝙚𝙚𝙥 𝙙𝙧𝙚𝙖𝙢𝙞𝙣𝙜, 𝙖𝙣𝙙 𝙡𝙚𝙩'𝙨 𝙠𝙚𝙚𝙥 𝙤𝙣 𝙧𝙚𝙙𝙚𝙛𝙞𝙣𝙞𝙣𝙜 𝙛𝙖𝙗𝙪𝙡𝙤𝙪𝙨.

💕 Stay Fabulous with Jessi:

✨Website
✨Instagram
✨Facebook
✨Pinterest
✨LinkedIn
✨YouTube
✨Podcast
✨Entrepreneur Gift Shoppe

👯‍♀️ Join my FREE community for entrepreneurs for more tips, tricks, collaboration, accountability and live trainings

Does your brand new a refresh? ➡️ TAKE THE QUIZ!

Send us a text

In this episode, I'm chatting with author Kate Mathos, children’s author and creator of Kingdom of Nern middle grade fantasy series.

We're deep diving into the challenges and triumphs of entrepreneurship, specifically in becoming an author.

Together we walk through the importance of confronting fears, embracing vulnerability, and taking decisive action to achieve personal and professional growth.

We share our experiences, highlighting the unpredictable and evolving nature of success. We encourage listeners to redefine success on their own terms, take bold risks, and seek support when needed.

The episode serves as a candid conversation aimed at inspiring entrepreneurs to navigate their journeys authentically and fearlessly.

𝘾𝙤𝙣𝙣𝙚𝙘𝙩 𝙬𝙞𝙩𝙝 𝘾𝙤𝙣𝙣𝙚𝙘𝙩 𝙬𝙞𝙩𝙝 𝙆𝙖𝙩𝙚!
📖 Grab a copy of her book!
𝐈𝐆: @katemathosauthor
𝐓𝐢𝐤𝐓𝐨𝐤: @katemathos

Support the show

𝙐𝙣𝙩𝙞𝙡 𝙣𝙚𝙭𝙩 𝙩𝙞𝙢𝙚 𝙗𝙖𝙗𝙚, 𝙠𝙚𝙚𝙥 𝙥𝙪𝙨𝙝𝙞𝙣𝙜, 𝙠𝙚𝙚𝙥 𝙙𝙧𝙚𝙖𝙢𝙞𝙣𝙜, 𝙖𝙣𝙙 𝙡𝙚𝙩'𝙨 𝙠𝙚𝙚𝙥 𝙤𝙣 𝙧𝙚𝙙𝙚𝙛𝙞𝙣𝙞𝙣𝙜 𝙛𝙖𝙗𝙪𝙡𝙤𝙪𝙨.

💕 Stay Fabulous with Jessi:

✨Website
✨Instagram
✨Facebook
✨Pinterest
✨LinkedIn
✨YouTube
✨Podcast
✨Entrepreneur Gift Shoppe

👯‍♀️ Join my FREE community for entrepreneurs for more tips, tricks, collaboration, accountability and live trainings

Does your brand new a refresh? ➡️ TAKE THE QUIZ!

Send us a text

Episode Overview: 

In this episode, I'm chatting with the one and only Shannen Stewart, the founder and CEO of Heels and Handshakes. We're sharing actionable strategies to build authentic, meaningful connections with other women in business. Networking is more than just exchanging business cards or LinkedIn messages—it’s about cultivating relationships that inspire growth, collaboration, and mutual success.

We dive into practical tips for identifying like-minded professionals and connecting with them in a way that feels genuine. Whether you’re leveraging social media, attending industry events, or reaching out for mentorship, we’ll show you how to create a network that truly supports your goals.

We also share personal insights on why building a community of supportive women is a game-changer—not just for your business but for your mindset and confidence. Plus, we’ll discuss how to overcome the fear of reaching out and making that first connection.

This episode is perfect for ambitious women ready to expand their professional circles and create a network that empowers them to take their business to the next level. Let’s build something amazing together!

𝘾𝙤𝙣𝙣𝙚𝙘𝙩 𝙬𝙞𝙩𝙝 𝙎𝙝𝙖𝙣𝙣𝙚𝙣!
🖥️ https://www.heelsandhandshakes.com/
𝐈𝐆: @heelsandhandshakes (or @hh_chicago for the Chicago chapter!)

Support the show

𝙐𝙣𝙩𝙞𝙡 𝙣𝙚𝙭𝙩 𝙩𝙞𝙢𝙚 𝙗𝙖𝙗𝙚, 𝙠𝙚𝙚𝙥 𝙥𝙪𝙨𝙝𝙞𝙣𝙜, 𝙠𝙚𝙚𝙥 𝙙𝙧𝙚𝙖𝙢𝙞𝙣𝙜, 𝙖𝙣𝙙 𝙡𝙚𝙩'𝙨 𝙠𝙚𝙚𝙥 𝙤𝙣 𝙧𝙚𝙙𝙚𝙛𝙞𝙣𝙞𝙣𝙜 𝙛𝙖𝙗𝙪𝙡𝙤𝙪𝙨.

💕 Stay Fabulous with Jessi:

✨Website
✨Instagram
✨Facebook
✨Pinterest
✨LinkedIn
✨YouTube
✨Podcast
✨Entrepreneur Gift Shoppe

👯‍♀️ Join my FREE community for entrepreneurs for more tips, tricks, collaboration, accountability and live trainings

Does your brand new a refresh? ➡️ TAKE THE QUIZ!

Send us a text

Are you subconsciously waiting for permission to make a radical change in your life or business? This episode is your permission.

We get so caught up in what we’re known for, we feel like we have to stay. At any time you can change your mind. YOU are the one stopping. WE are in charge of our own evolution. It's time to act like it.

A͟l͟s͟o͟ m͟e͟n͟t͟i͟o͟n͟e͟d͟ o͟n͟ t͟h͟i͟s͟ e͟p͟i͟s͟o͟d͟e͟:

➡️ Limited Edition PRIDE Neon Notebooks
➡️ New services launching July 1st 

Support the show

𝙐𝙣𝙩𝙞𝙡 𝙣𝙚𝙭𝙩 𝙩𝙞𝙢𝙚 𝙗𝙖𝙗𝙚, 𝙠𝙚𝙚𝙥 𝙥𝙪𝙨𝙝𝙞𝙣𝙜, 𝙠𝙚𝙚𝙥 𝙙𝙧𝙚𝙖𝙢𝙞𝙣𝙜, 𝙖𝙣𝙙 𝙡𝙚𝙩'𝙨 𝙠𝙚𝙚𝙥 𝙤𝙣 𝙧𝙚𝙙𝙚𝙛𝙞𝙣𝙞𝙣𝙜 𝙛𝙖𝙗𝙪𝙡𝙤𝙪𝙨.

💕 Stay Fabulous with Jessi:

✨Website
✨Instagram
✨Facebook
✨Pinterest
✨LinkedIn
✨YouTube
✨Podcast
✨Entrepreneur Gift Shoppe

👯‍♀️ Join my FREE community for entrepreneurs for more tips, tricks, collaboration, accountability and live trainings

Does your brand new a refresh? ➡️ TAKE THE QUIZ!

Send us a text

Today's episode is SUPER insightful as I chat with Samantha Campen on a brand new episode of "EmpowHERing Coffee Convos with Jessi".

Join us for a myth busting session on Copywriting, including a super important discussion on "Copy" vs "Content"

Sam is the founder of Moxie Consulting. She is a copywriter for sassy folks and she is a brand voice strategist. So also very special note, Sam is also the newest member of the official TWTF Team and I literally cannot contain my excitement. More on that soon!

Connect with her below!
➡️  https://www.moxieconsultingllc.com/
➡️  https://www.instagram.com/moxiecopy/

Prefer to WATCH the conversation? Find us over on the 'Tube!
https://www.youtube.com/watch?v=CUbtfGfKgEg

Support the show

𝙐𝙣𝙩𝙞𝙡 𝙣𝙚𝙭𝙩 𝙩𝙞𝙢𝙚 𝙗𝙖𝙗𝙚, 𝙠𝙚𝙚𝙥 𝙥𝙪𝙨𝙝𝙞𝙣𝙜, 𝙠𝙚𝙚𝙥 𝙙𝙧𝙚𝙖𝙢𝙞𝙣𝙜, 𝙖𝙣𝙙 𝙡𝙚𝙩'𝙨 𝙠𝙚𝙚𝙥 𝙤𝙣 𝙧𝙚𝙙𝙚𝙛𝙞𝙣𝙞𝙣𝙜 𝙛𝙖𝙗𝙪𝙡𝙤𝙪𝙨.

💕 Stay Fabulous with Jessi:

✨Website
✨Instagram
✨Facebook
✨Pinterest
✨LinkedIn
✨YouTube
✨Podcast
✨Entrepreneur Gift Shoppe

👯‍♀️ Join my FREE community for entrepreneurs for more tips, tricks, collaboration, accountability and live trainings

Does your brand new a refresh? ➡️ TAKE THE QUIZ!

Send us a text

Today's conversation with Breanna Bortner is about transitioning between seasons in your business and more specifically how to navigate the season of hiring help.

Bre is the Owner of Breanna's Business Boutique. She's a Type A, Virgo, Enneagram Type 1 Midwest girl, a wife, dog mama, and business owner. She loves spending my time traveling to new places and trying new restaurants.

Connect with her below!
🖥  https://www.breannasbusinessboutique.com/
𝐈𝐆: @breannasbusinessboutique


A͟l͟s͟o͟ m͟e͟n͟t͟i͟o͟n͟e͟d͟ o͟n͟ t͟h͟i͟s͟ e͟p͟i͟s͟o͟d͟e͟:
➡️ Our Adorable AirBnB
➡️ Episode 20 - A Life Changing SEO Love Story

➡️ Watch this episode instead on YouTube

Support the show

𝙐𝙣𝙩𝙞𝙡 𝙣𝙚𝙭𝙩 𝙩𝙞𝙢𝙚 𝙗𝙖𝙗𝙚, 𝙠𝙚𝙚𝙥 𝙥𝙪𝙨𝙝𝙞𝙣𝙜, 𝙠𝙚𝙚𝙥 𝙙𝙧𝙚𝙖𝙢𝙞𝙣𝙜, 𝙖𝙣𝙙 𝙡𝙚𝙩'𝙨 𝙠𝙚𝙚𝙥 𝙤𝙣 𝙧𝙚𝙙𝙚𝙛𝙞𝙣𝙞𝙣𝙜 𝙛𝙖𝙗𝙪𝙡𝙤𝙪𝙨.

💕 Stay Fabulous with Jessi:

✨Website
✨Instagram
✨Facebook
✨Pinterest
✨LinkedIn
✨YouTube
✨Podcast
✨Entrepreneur Gift Shoppe

👯‍♀️ Join my FREE community for entrepreneurs for more tips, tricks, collaboration, accountability and live trainings

Does your brand new a refresh? ➡️ TAKE THE QUIZ!