This week's guest is Ash McMullen, Head of E-Commerce at Advantice Health.  At Advantice, Ash leads eCommerce and Amazon strategy for the brands Kerasal, AmLactin, Triple Paste, Dermoplast, New-Skin and Domeboro.  

Dave and Ash explore:

• How Ash helped scale her dad’s Amazon business before agencies were even a thing
• Why audience and content come before product in today’s innovation cycles
• What it takes to rebrand brick-and-mortar hero products for today’s digital-first world
• Why micro-influencers are gaining ground
• How Ash builds teams that thrive through chaos (and Prime Day curveballs)

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Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker