Redefining The Top 1%

Servant leadership is the perfect balance between leader and servant. Last week, we brushed over servant leadership but in this episode, it's our main topic. We are joined by Stephen Shedletzky, the Head of Brand Experience and Igniter at Simon Sinek Inc.

Stephen engages with people in meaningful ways so that we connect with depth and live in a more fulfilled world. With a knack for sharing the right words at the right moment, he delivers evidence-based content in a provocative, captivating, and light-hearted way.

Feeling stifled on his corporate track, Stephen was struck by Simon Sinek's vision of a more inspiring, safe, and fulfilling world. He joined the team in 2012. What started as a position answering fan emails, Stephen now leads Brand Experience and the team of Igniters to ensure every product and communication authentically reflects the organization's most deeply-held beliefs.

Listen as Stephen and I talk about leadership in general, finding your why, and applying the why framework in your organization. Lessons from this episode are of high value and importance, especially during these trying times. You don't want to miss this one. Also, don't forget to check out the resources mentioned in this episode to jumpstart your why and be your absolute best.

Episode Highlights:

● Stephen's Journey to a Leadership Career [2:58]

● Leadership During a Pandemic [7:20]

● Finding your Why: Great Advice for Leaders [11:00]

o Components of a Why [12:45]

o Applying the Why Framework [18:50]

● Three High-Profile Servant Leaders [20:30]

● Book Recommendations [26:30]

● Importance of Taking a Risk [30:36]

o Stephen's Email to Simon Sinek [33:03]

● Winning vs. Playing a Game to Keep Playing [36:11]

● Leading With an Infinite Mindset [40:28]

AND MUCH MORE!

Resources Mentioned In This Episode:

● If you are a future or aspiring business leader who wants to achieve the next level of success in your profession, get started by getting my FREE video short course: The Secret to Unleashing Your Top 1 Percent.

● Stephen guides leaders and organizations to adopt the mindset and actions needed to lead in the Infinite Game. Know more about him by visiting simonsinek.com

● With the right mix of passion and professionalism, Stephen was an obvious choice to narrate the audiobook for the 2017 best-seller Find Your Why.

● Check out these live online classes that may help you jumpstart your why.

● Check out the Start With Why Podcast which Stephen co-hosted and with more than 715,000 downloads in over 180 countries.

● Watch these powerful Simon Sinek's TEDx Talks on leadership.

o How great leaders inspire action

o Why good leaders make you feel safe

● Connect with Stephen:

o YouTube

o Request Stephen Shedletzky

● Book Recommendations:

o Start With Why by Simon Sinek

o Find Your Why by Simon Sinek

o The Infinite Game by Simon Sinek

o Finite and Infinite Games by James P. Carse

o Man's Search for Meaning by Viktor Frankl

o Give and Take by Adam Grant

Quotes:

"Some organizations and people more see 'leadership' as a noun rather than a verb. I see leadership as doing what we can to serve those on our span of care."

"Capitalism works at its best when our organizations solve human needs, not just meet market opportunities."

"Culture eats strategy for breakfast." - Peter Drucker

"When we have values and beliefs that drive us, it allows us to do things with human dignity."

"Our 'why' is our origin story. It's who we are and who we are is where we come from."

"We benefit from the objective perspective of another because we could only be subjective with ourselves."

"A 'why' has two distinct components: contribution and impact."

"We often remark our remarkable things as quite unremarkable."

"You will only find your why when you want to find them."

"Leading with an infinite mindset is a lifestyle. It's not a checklist."

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Today, we are joined by a world-renowned coach, speaker, and author. Taking all lessons, mindsets, rituals, and routines that our guest picked up along the way from elite performers, Alan took the intentional pivot into the corporate space to teach the same principles to businessmen and women.

Alan Stein, Jr. teaches proven strategies to improve organizational performance, create effective leadership, increase team cohesion and collaboration, and develop winning mindsets, rituals, and routines. A successful business owner and veteran basketball performance coach, he spent 15 years working with the highest-performing athletes on the planet (including NBA superstars Kevin Durant, Stephen Curry, and Kobe Bryant).

In his corporate keynote programs and workshops, Alan reveals how to utilize the same approaches in business that elite athletes use to perform at a world-class level. He delivers practical lessons that can be implemented immediately. The strategies from Alan's book, Raise Your Game: High Performance Secrets from the Best of the Best, are implemented by corporate teams and sports teams around the world.

In this episode, Alan and I talk about lots of basketball stuff. So, if you are a basketball fan and a businessman or woman, you are in for a treat! Alan shares remarkable habits of an athlete and a coach that are worth-emulating and applying into the corporate world. Tune in!

Episode Highlights:

● Getting Into the "Arena": Alan's Journey to Being a High-Performance Coach [2:40]

● Coaching Soon-to-be Superstars [8:15]

● NBA Players Then and Now [10:00]

● Insights from "The Last Dance" Documentary [13:00]

● Comparing Michael Jordan vs. Lebron James [18:10]

● Emulating Remarkable Habits of an Athlete and Coach [21:20]

● Importance of Relationships in Sports and in Businesses [34:40]

● The Mindset of a Servant Leader [36:50]

● Book Recommendations [38:30]

AND MUCH MORE!

Resources Mentioned In This Episode:

● If you are a future or aspiring business leader who wants to achieve the next level of success in your profession, get started by getting my FREE video short course: The Secret to Unleashing Your Top 1 Percent.

● Alan is a world-renowned coach, speaker, and author. Know more about him and his strategies through this website: alansteinjr.com

● Grab a copy of Alan's book, Raise Your Game: High Performance Secrets from the Best of the Best, to help you improve performance, leadership, and culture within your organization.

● Connect with Alan:

o Email

o Twitter

o Facebook

o Instagram

● Book Recommendations:

o Toughness by Jay Bilas

o Leading with the Heart by Mike Krzyzewski

o The Gold Standard by Mike Krzyzewski

o The Compound Effect by Darren Hardy

Quotes:

"Generally speaking, there are less gym rats today than there were 10 or 15 years ago."

"Kids and players today have so many things vying for their attention, social media being the major one."

"The NBA is entertainment. The goal of NBA is to put butts in the seats and to sell advertising on TV."

"The key to Kobe's success is that he never gets bored with the basics. He always tries to master the fundamentals."

"Coaching is a relationship business."

"Any business starts as a relationship business."

"Your relationship with your employees and customers combined with the relationship you have with yourself is gonna dictate your long-term sustainable results."

"High-utility skills such are emotional intelligence and leadership are never gonna go out of style."

"If you are a CEO and you have a 100-person company, it is important to realize that you don't have 99 people that work for you. You work for 99 people."

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"My story starts with my parents. That is also where my success starts as well." These are the humble words of today's guest, Kevin Zhang.

Kevin Zhang is a serial eCommerce entrepreneur and the CEO of Kreator eCommerce, a global eCommerce organization, including over 60 team members with facilities in 3 countries. Age 23, Kevin achieved acclaim in the digital strategy and eCommerce community for generating $20M in sales in his first year as an entrepreneur. Kevin was proclaimed the "eCommerce Rookie of the Year" by Affiliate World and is the youngest member of the Forbes Business Council.

Aside from managing his business, Kevin is an active advocate for eCommerce education and has provided mentorship to thousands of students around the world. Kevin is determined to empower and inspire future generations of eCommerce entrepreneurs.

In this episode, Kevin and I talked about building a massive online brand from SCRATCH. Yes, you read it right. This involves finding and hiring the right employees for your brand and then managing them effectively. We'll talk about all of this in this episode jam-packed of information. Tune in!

Episode Highlights:

● Kevin's Journey to Success [2:35]

● Becoming the eCommerce Entrepreneur [11:10]

● Building the Kreator Consulting from Scratch [17:40]

● Tips for Effectively Managing Remote Employees [23:05]

● How to Find and Hire Your Ideal Virtual Assistant [33:55]

● Is Your Employee Ready to Be a Manager? [38:48]

● Book Recommendations [40:30]

AND MUCH MORE!

Resources Mentioned In This Episode:

● If you are a future or aspiring business leader who wants to achieve the next level of success in your profession, get started by getting my FREE video short course: The Secret to Unleashing Your Top 1 Percent.

● Are you interested in working or learning with Kevin? Get to know him and his work through his website: kevinzhang.com

● Learn strategies and methods on building massive online brands from scratch through this FREE training with Kevin Zhang.

● Learn more about eCommerce and what Kreator Consulting can do for you here.

● Check out Upwork, a platform that connects businesses of all sizes to freelancers, independent professionals, and agencies for all their hiring needs.

● Connect with Kevin:

o LinkedIn

o Facebook

o Instagram

● Book Recommendations:

o How to Win Friends and Influence People by Dale Carnegie

o Shoe Dog by Phil Knight

o Contagious by Jonah Berger

o Thinking, Fast and Slow by Daniel Kahneman

Quotes:

"My parents couldn't give me much from the material perspective. But, they gave me everything from the values and mindset perspective."

"In 2018, fifty percent of all businesses had no online presence. The share of retail that was online was only 8%."

"I spend a lot of time and resources training and doing skills development for my employees."

"You have no clue until you actually ask."

"You should only spend your time doing the most high-value activity."

"You shouldn't automate something you don't understand."

"It's gonna be tough in the beginning. You're gonna make mistakes when hiring. It's about hiring, training slowly and firing fast."

"The manager's role is the most important role in an organization."

"The big pieces are proactiveness, and the desire to problem-solve."

"Every business is a people-driven business."

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I'm pleased to welcome our special guest, Kirsty Verity. She is the CEO and Co-Founder of REAL Coaching.

Kirsty radically changed her life as she transitioned from being a corporate marketing director to becoming an entrepreneur. After a 20 year corporate career, she now runs her own successful multi-million dollar Amazon business and co-founded REAL Coaching with Isaac Kuhlman, her beloved business partner. REAL is dedicated to coaching Amazon sellers to develop their businesses with the right strategies to achieve their freedom goals. They specialize in taking sellers who are stuck or plateaued in their business and breakthrough to reach the success that they desire.

In this episode, Kirsty shares with us her journey of pursuing her dream lifestyle as she becomes a dedicated entrepreneur. It wasn't an instant gold mine for her as a businesswoman, but the right decisions and a concrete action plan helped her reach the success she has today. Tune in with us to know more about starting a business and selling on Amazon.

Episode Highlights:

● Kirsty Shares How and Why She Traded Her Corporate Job for a Chance at Entrepreneurship [2:51]

● Basic Do's and Don'ts in Amazon Selling [12:31]

● Things to Keep in Mind as You Build Your Brand [15:35]

● Creating a Sustainable Business Around Your Lifestyle Goal [19:50]

● Tips and Strategies for New Entrepreneurs [30:42]

● A Quick Intro Into the Amazon Advertising Platform [34:50]

● Book Recommendations [38:27]

AND MUCH MORE!

Resources Mentioned In This Episode:

● If you are a future or aspiring business leader who wants to achieve the next level of success in your profession, get started by getting my FREE video short course: The Secret to Unleashing Your Top 1 Percent.

● Get to more about Kirsty and her coaching team at www.goteamreal.com. They have a blog as well as a podcast called Sprint to Profit for Amazon sellers.

● JungleScout is Kirsty's recommended market research tool. It is an all-in-one platform for selling on Amazon.

● Connect with Kirsty:

o LinkedIn

o Facebook

o Instagram

● Book Recommendations:

o The 4-Hour Workweek by Timothy Ferris

o The ONE Thing by Gary Keller and Jay Papasan

o Ask by Ryan Levesque

o The Miracle Morning by Hal Elrod

Quotes:

"I actually had a year off. I actually got a camper van, went traveling around Australia like a little nomad before I actually got my job. That's when I felt kind of the most content, the most kind of chilled, calm."

"I enjoy the challenge that I got from the corporate environment, but it started to become seemy, it started to become stressful. As you go up the ladder in the corporate environment or any job, you get to do less of the fun stuff, and you get to do a lot more of the crap."

"It's not just about building another business; for me, it was more about having some kind of financial freedom and time freedom."

"If you don't know what you're aiming for, then you end up going around in circles."

"For me, I just need to focus where the people are. That could apply to any business."

"Focus on one channel that you have the most affinity with. Where do you hang out the most? That's the area that you're gonna understand the most first."

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I'm geared up to welcome our guest for today, Justin Christianson. He is the Co-founder and President of Conversion Fanatics, a full-service conversion rate optimization company helping companies like Burt's Bees, RenewLife, PaleoValley, Lumber Liquidators, Ministry Of Supply and many more increase conversions and marketing performance by 30% to 1850%.

As a former bull rider, Justin has always had a knack for accomplishing the impossible, and he is now solving one of the biggest problems facing marketing, which is conversion rate. He found early on in his career that split testing is the key component to helping clients connect with their audience, and this, in turn, has helped 200 of his clients generate over 100 million dollars in additional revenue.

Aside from all this, Justin is also the number one best selling author of the Conversion Fanatic: How To Double Your Customers, Sales & Profits With A/B Testing, and he's currently a contributor at Forbes.

In today's episode, Justin and I talk about digital marketing, conversion rates, and even psychology! He also shares with us his journey from network marketing to setting up his own business.

Episode Highlights:

● Justin Talks About His Marketing Journey of Almost 20 Years and Shares Why Numbers Play an Important Role in His Work [2:23]

● Understanding Trends on Human Behaviour Through the Lens of Marketing [7:26]

● Do All Companies Care About Demographic Data?[12:50]

● Key Strategies for Businesses During and After a Pandemic [15:06]

● Actionable Marketing Strategies for Business Growth [23:28]

● Book Recommendations [26:58]

AND MUCH MORE!

Resources Mentioned In This Episode:

● If you are a future or aspiring business leader who wants to achieve the next level of success in your profession, get started by getting my FREE video short course: The Secret to Unleashing Your Top 1 Percent.

● Learn more about Justin and his company through their website conversionfanatics.com.

● Grab a copy of Justin Christianson's book Conversion Fanatic: How To Double Your Customers, Sales & Profits With A/B Testing on Amazon. Backed up by real-world case studies, Conversion Fanatic shows you how to convert more website visitors into paying customers faster and at a lower cost than your competition.

● Connect with Josh:

o Facebook

o Twitter

o LinkedIn

o Instagram

o YouTube

● Book Recommendations:

o Playing to Win: How Strategy Really Works by A.G. Lafley and Roger L. Martin

o Influence: The Psychology of Persuasion by Robert B. Cialdini

o The Richest Man in Babylon by George S. Clason

o The Ultimate Gift by Jim Stovall

o The Four Agreements: A Practical Guide to Personal Freedom by Miguel Ruiz

Quotes:

"I just like the psychology of what makes people tick."

"The numbers don't lie if you're looking at the numbers from a right perspective."

"Everybody is in the people business."

"It's understanding that trade-off, where you're actually going, and who's making the decision."

"The only two reasons why people buy is to avoid pain or gain pleasure."

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Mental health has been a buzz word for the past few years as it should be. And to help reduce its stigma, we'll be talking about it today with our returning guest, Mark Metry.

Mark Metry is an emcee and TEDx Keynote speaker delivering mind-blowing talks centered around human potential, mindset, social anxiety, mental health, transformation and using podcasting/marketing to grow awareness & business and has spoken alongside Olympian gold medalists to Fortune 500 executives and has even hosted an event next to James Altucher and soon to be speaking next to Gary Vaynerchuk.

Mark is also the host of the Global Top 100 podcast called Humans 2.0, featured by Forbes, NASDAQ, and Yahoo Finance as the "Top 21 Growing Podcasts you must listen to in 2019." Mark's show has been listened to over 10 million times and features the greatest leaders of our time and frequently converses with Billionaires, Professional Athletes, Pulitzer Prize-winning journalists, and New York Times Bestselling authors exploring today's dynamic of the human experience in modern technological times of 2019.

Listen as Mark and I discuss social anxiety, introversion, and many more bits surrounding it! This episode will also give you a background, and a peek on Mark's writing process for his book, Screw Being Shy.

Episode Highlights:

● Mark's Journey on Living with Social Anxiety [4:20]

● Introversion vs. True Social Anxiety [6:00]

● Background and Writing Process of Screw Being Shy [17:30]

● Major Causes of Death Around the World [22:55]

● Importance of Eating a Healthy Diet (And Some Supporting Research Studies) [24:40]

● Serotonin and Gut Microbiome: The Brain-Gut Connection [28:34]

● Addressing Mental Health Issues from Various Standpoints [32:45]

● Most Basic Functions That Makes Us Human [40:10]

AND MUCH MORE!

Resources Mentioned In This Episode:

● If you are a future or aspiring business leader who wants to achieve the next level of success in your profession, get started by getting my FREE video short course: The Secret to Unleashing Your Top 1 Percent.

● Get to know more about Mark Metry through his personal website: markmetry.com

● In Case You Missed It: Mark joined us previously on the Top 1 Percent Episode 46: Breaking Free From Human 1.0 with Mark Metry

● Listen and subscribe to Mark's podcast, Humans 2.0, a mental-health focused Global Top 100 Show for entrepreneurs about the modern technological context of our world and provided anyone with the full tools they need to develop themselves on a regular basis.

● Learn to manage your social anxiety by grabbing a copy of Mark's book, Screw Being Shy

● Connect with Mark:

o Facebook

o Twitter

o LinkedIn

o Instagram

Quotes:

"It's totally okay to be shy every once in a while. It's a completely natural emotion."

"At least in America, Middle East, and Asia, Social Anxiety is the most common anxiety condition."

"Mental health is already a major stigma. For the average person who goes through these issues, it's hard enough to talk about it."

"Most people today are using alcohol not to celebrate, but to medicate."

"The most frequent aisle where a child has a breakdown and start crying is the cereal aisle."

"Humans evolved to develop colored eyesight to find fruit in trees."

"Five to ten percent of serotonin is in our brain. Ninety to ninety-five percent is in the gut microbiome."

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The use of artificial intelligence, or AI, has surged in the last five years and will probably continue to do so. But there's another emerging technology that probably not a lot of people know about – that is blockchain.

In this episode, we are lucky to be joined by Sami Rusani, the Chief Revenue Officer of ShipChain Inc., a blockchain technology company redefining the massive transport and logistics industry. Sam is a serial entrepreneur, blockchain advocate/investor, and talent manager; Sam has worked with some of the biggest brands in the world, such as Sony, Fender, Virgin, Universal Music, Ogilvy, Heineken, VISA, and Mercedes.

With a deep dive into artificial intelligence and blockchain technology, Sam's mission is to disrupt the old, change the world and make a positive impact while doing it.

Sami lays down for us the fundamentals of blockchain and how it is driving the fourth industrial revolution. We also talk about the importance of planning and the role of the community in branding. Lots of nuggets here in this episode, so don't miss out!

Episode Highlights:

● Looking Back: Sami Shares His Story and Journey [2:30]

● Building a Globally Recognized Brand [15:25]

o The 1/9/90 Model [18:20]

● The Role of Community in Branding [22:15]

● Three Important Keywords to Success [24:20]

● Creating a Dynamic Plan [30:12]

● How Blockchain is Driving the Fourth Industrial Revolution [34:05]

● Shifting to Artificial Intelligence [42:00]

● Book Recommendations [48:48]

AND MUCH MORE!

Resources Mentioned In This Episode:

● If you are a future or aspiring business leader who wants to achieve the next level of success in your profession, get started by getting my FREE video short course: The Secret to Unleashing Your Top 1 Percent.

● Get to know more about Sami Rusani through his personal website: samirusani.com

● Sami is the Chief Revenue Officer of ShipChain, Inc., where he helps companies who move a lot of product scale globally. Know more about ShipChain here.

● Connect with Sami:

o Facebook

o Twitter

o LinkedIn

o Instagram

● Book Recommendations:

o Think and Grow Rich by Napoleon Hill

o The 7 Habits of Highly Effective People by Stephen Covey

o Trust Agents by Chris Brogan

o Tribes by Seth Godin

Quotes:

"It really comes down to how you present yourself, your company, brand, or product by storytelling."

"It's important to follow innovation as an entrepreneur today, or even as a human being."

"Reading is not enough. You've got to implement what you read."

"I don't approach like a sales guy. I just approach like somebody who is curious."

"Branding consists of two very different and important parts: Brand Awareness and Brand Connotation."

"Create a great brand story that people want to hear."

"Don't think that you can just go out and push your stuff onto people. That's not branding, that's poor-selling at best."

"Set realistic expectations."

"Don't chase the dollar. Offer something of quality and have a long-term goal. Patience is key."

"You've got to constantly look at innovation, regardless of what you are doing."

"If you want to attract something, it's all in your mind. You gotta have that mindset of attraction."

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How does one get into consulting? Learn about the job and the hows of it from a real and successful consultant, Michael Zipursky.

Michael Zipursky is the CEO of Consulting Success. He's advised organizations like Financial Times, Dow Jones, RBC, Omron, Sumitomo, and helped Panasonic launch new products into global markets. Still, more importantly, he's helped over 370 consultants from around the world in over 50 industries add six and seven figures to their annual revenues. He is one of the world's top authorities on growing a consulting business.

His work has been featured in MarketingProfs, Institute of Management Consultants, Fox Business, Chartered Management Institute, Duct Tape Marketing, and Conscious Millionaire. He is the author of 5 books on consulting and business growth, his most recent the Amazon Bestseller The Elite Consulting Mind.

Michael helps consultants attract more clients, increase their fees, win more proposals, and grow their business.

In this episode, Michael and I talked about the Four Models of Consulting and the right path to take as a consulting beginner. He also gave excellent tips on how to jumpstart your career and how to increase your pricing! Tune in!

Episode Highlights:

● Consulting: Definition and What People Should Think About It [2:55]

● Who Hires Consultants, and Why? [5:15]

● Story Behind Consulting Success [8:15]

● The Consulting Success System [11:35]

● Four Models of Consulting [15:30]

● Tips for Consulting Beginners [19:45]

● A Peek on The Elite Consulting Mind [21:52]

● Book Recommendations [34:25]

AND MUCH MORE!

Resources Mentioned In This Episode:

● If you are a future or aspiring business leader who wants to achieve the next level of success in your profession, get started by getting my FREE video short course: The Secret to Unleashing Your Top 1 Percent.

● Get to know more about Michael Zipursky and everything about consulting through his website: consultingsuccess.com

● Learn how to land more clients, increase your fees and win more proposals with this free 47-page Consulting Blueprint

● Are you an Early-Stage Consultant? Check out the Momentum Course, where you can find over 51 straight to the point consulting video training and more!

● Consulting Success offers the Clarity Coaching ProgramTM, a proven coaching program and framework for consultants to develop an optimized business model with clear messaging, premium fees, and a marketing system that generates ideal clients.

● Michael hosts The Consulting Success Podcast, where you'll find interviews with high-performing successful consultants about proven principles, strategies, and mindsets to attract clients, increase your income, scale your consulting business and live a life of true freedom and meaningful success.

● Connect with Michael:

o Facebook

o Twitter

o LinkedIn

● Michael's Books:

o Consulting Success

o The Elite Consulting Mind

o Profitable Relations

● Book Recommendations:

o Straight-Line Leadership by Dusan Djukich

o Rebirth by Kamal Ravikant

o Am I Being Too Subtle? by Sam Zell

o The Snowball: Warren Buffett and the Business of Life by Alice Schroeder

o Eat Their Lunch by Anthony Iannarino

o Flip the Script by Oren Klaff

o This is Marketing by Seth Godin

o Linchpin by Seth Godin

Quotes:

"Consulting is providing advice and expertise to add value to another person's or organization's goals and problems."

"Complexity doesn't scale well. Complexity just creates a lot of complexity."

"There's a lot more room in the world for simplicity."

"Around pricing, usually, what holds most people back is not the lack of skill. It's simply a belief that they can't increase their prices, or if they do, they might lose business."

"The idea is you want to figure out a win-win where your client is going to have a significant return on their investment, and you get rewarded and compensated very well for that solution, expertise, and guidance to the table."

"Most consultants are perfectionists. They delay taking actions because they want things to be just right."

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Get ready for a very inspiring story. We're glad to have with us today, Josh Perry, a Pro BMX Athlete and a Multiple Brain Tumor Survivor.

Josh Perry was born and raised on Cape Cod, MA, where he developed his passion for BMX bike riding. When he was 17, he moved to Greenville, NC to ride with the best riders in the world, including Dave Mirra, and pursue a career as a pro BMX athlete. In April of 2010, at the young age of 21, Josh underwent surgery to remove a brain tumor, taking up the entire left side of his brain and leading him to go blind. In November of 2012, he had Elekta's Gamma Knife Radiation treatment to treat two areas of re-growth from the initial surgery.

With his experiences with brain tumors and injuries, Josh became very passionate about learning about food and the correlation to our health and wellbeing, as well as sharing information with others in hopes of helping them become well.

Today, Josh and I talked about his journey to becoming a BMX Athlete, and his experience in learning he has a brain tumor. What a strong and inspiring man he is! We also talked about food and nutrition, and his passion for helping others become well.

Episode Highlights:

● Resilient Josh Perry: Pro BMX Athlete & Brain Tumor Survivor [3:38]

● Josh's Post-Surgery Recovery [13:32]

● Gamma Knife Radiosurgery: Josh's Second Round of Treatment [15:38]

● Becoming Health Conscious [18:10]

● How to Test and Track Your Blood? [22:05]

● Simple Health Tips and Advice for Everyone [27:27]

● A Peek Through Josh's Typical Day [30:15]

● Electrolytes and Exogenous Ketones [35:00]

● Book Recommendations [38:58]

AND MUCH MORE!

Resources Mentioned In This Episode:

● If you are a future or aspiring business leader who wants to achieve the next level of success in your profession, get started by getting my FREE video short course: The Secret to Unleashing Your Top 1 Percent.

● Get to know more about Josh Perry, his inspiring story of being a brain tumor survivor, and his eating habits through his website: joshperrybmx.com.

● Connect with Josh:

o Facebook

o Twitter

o YouTube

o LinkedIn

o Instagram

o Email

● Book Recommendations:

o Grain Brain by David Perlmutter

o The Ketogenic Bible by Jacob Wilson

o Think and Grow Rich by Napoleon Hill

o Breaking the Habit of Being Yourself by Joe Dispenza

Quotes:

"About 70-75% of our genes can be influenced with lifestyle."

"What we think, act, and what we consume affect our genetic makeup."

"When you get hit in the head, your glucose uptake in the brain for energy goes down. But, the transporters that shuffle ketones from the blood into the cells go up."

"It's not diet. It's a lifestyle."

"Part of the process is learning how to critique meals and snacks on the go so that way, you can live this lifestyle."

"When you are on a low carbohydrate ketogenic diet, you are reducing the amount of starch and carbohydrates in what you are eating. When that happens, your blood sugar levels start to lower to an optimal range. In doing so, your insulin levels start to level as well."

"Salt is your friend. If you don't have enough, you can be insulin-resistant to some degree."

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Our special guest for today is one of the world's leading business thinkers, David Burkus. His forward-thinking ideas and bestselling books are changing how companies approach innovation, collaboration, productivity, and networking.

As a skilled researcher and inspiring communicator, David's award-winning books have been translated into more than a dozen languages, and his TED Talk has been viewed over 2 million times. By making cutting-edge organizational research accessible and applicable, he pushes audiences to reconsider how they work both individually and in teams and unlocks the methods top performers use to thrive at work and in life. A renowned expert, David's writings have appeared in the Wall Street Journal, Harvard Business Review, USAToday, Fast Company, and more.

In this episode, David shares with us his in-depth knowledge of the world of networking. Regardless of what industry you belong to, I'm sure there's a lot for you to gain as you tune in with us. Enjoy!

Episode Highlights:

● How David Got Started with His Latest Book: A Friend of A Friend (3:19)

● More Than a Book on Advice (7:54)

● Understanding the Small World Effect (11:08)

● Weak Ties and Dormant Ties: What's the Difference and How Can We Utilize Them? (17:03)

● Becoming a Super Connector (25:16)

● David's Take on Email Introductions (29:34)

● The Socially Awkward Super Connector Adam Rifkin (34:36)

● Book Recommendations (36:40)

AND MUCH MORE!

Resources Mentioned In This Episode:

● If you are a future or aspiring business leader who wants to achieve the next level of success in your profession, get started by getting my FREE video short course: The Secret to Unleashing Your Top 1 Percent.

● Go to David's site, davidburkus.com, to know more about him and get access to helpful resources.

● Connect with David:

o Twitter

o Facebook

o LinkedIn

o Instagram

o YouTube

o Instagram

● Book Recommendations:

o Never Lose a Customer Again: Turn Any Sale Into Lifelong Loyalty in 100 Days by Joey Coleman

o Business Model Generation by Alexander Osterwalder and Yves Pigneur

o List of Daniel H. Pink's Books

Quotes:

"As we say in the research world, advice is a sample size of one. What I'm looking for is much larger sample sizes so we can know what's universally true."

"Your best strategy is to figure out where you are in the network of your industry, city, or wherever you are looking to have a little more success in. And then figure out where you want to be, who you need to be connected to, and what the right pathway there is."

"The most fascinating to me, in small-world networking, is if you have a Facebook account, you are 4.2 introductions away from anybody on Facebook. "

"Weak ties and dormant ties are the reason why the small world effect falls into place."

"Put in the work now, and it will be easier later."

Ways to Subscribe to The Top One Percent:

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