Redefining The Top 1%

Instagram is one of the powerful platforms where you can grow your brand. In this episode, we will give you tips to help you with that. Today, we are joined by Zach Benson, a TEDx speaker, social-media trainer for international brands like The Four Seasons, Ritz Carlton, and ViceRoy, and past participant on "So You Think You Can Dance".

Zach doesn't just manage his own Instagram network of millions; he's also the founder of Assistagram, where he's guiding other influencers and Fortune 500 companies into social-media success. Lastly, he is the founder of a 6 Figure Dancer Academy, where he teaches other dancers the exact step-by-step system that he used to create a profitable 6-figure dancing business while traveling the world.

Listen as Zach shares his knowledge and wisdom on building personal branding, growing and monetizing your Instagram account, and much more! Enjoy!

Episode Highlights:

● Getting to Know Zach and His Extensive Background [1:35]

● Tips on Building Your Personal Branding [6:00]

● How to Grow and Monetize Your Instagram Account [9:00]

● Finding Instagram Accounts to Buy [11:16]

● 2 Ways to Revive Inactive Instagram Accounts [13:55]

● How to Find and Create Engagement Groups [19:50]

● Referral Marketing Strategy [22:37]

● Zach's Journey of Building Assistagram [29:58]

● Book Recommendations [34:50]

AND MUCH MORE!

Resources Mentioned In This Episode:

● If you are a future or aspiring business leader who wants to achieve the next level of success in your profession, get started by getting my FREE video short course: The Secret to Unleashing Your Top 1 Percent.

● Know more about Zach Benson by visiting zachbenson.life

● Do you need help in growing your Instagram account using organic growth strategies? You might want to check out Assistagram.

● In Case You Missed It: Bob Burg, the author of The Go-Giver, has previously been on the show. Check out his episode, Ep #62: Giving As A Way of Life with Bob Burg

● Book Recommendations:

o The 7 Habits of Highly Effective People by Stephen Covey

o The Traveler's Gift by Andy Andrews

o The Go-Giver by Bob Burg

o The Slight Edge by Jeff Olson

o Make the Big Time Where You Are by Frosty Westering

● Connect with Zach:

o Facebook

o LinkedIn

o Instagram

Quotes:

"I found my niche. I was never the best dancer. I was never the top person but, I figured out something that could work."

"I've always been reaching out to people and afraid of getting rejected."

"Influencer marketing is a 15 billion dollar industry."

"Hashtags are very important. So, start big and find smaller ones."

"Step one is reaching out. Do outreach. Do your homework on the accounts you want to connect with and show them some love."

"You got to know that some people don't like transactional relationships."

"Everything is changing. You got to stay on top of it."

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Hey everybody and welcome to this episode of The Top One Percent podcast. I want to talk to you today about something that's been on my heart and on my mind that I have to bring to light...

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This episode is for leaders and aspiring leaders. In it, Dr. Trevor Blattner talks about what it means to be decisive and why you should choose to be a decisive leader. One of his tips is to eliminate distractions that aren't aligned with your purpose and mission. Tune in to find out more!

Episode Highlights:

● Being a Decisive Leader [1:53]

● How to Become More Decisive? [3:10]

● Freeing Up Mental Energy [4:50]

● Committing to being Decisive [8:30]

AND MUCH MORE!

Resources Mentioned In This Episode:

· Indistractable by Nir Eyal

· Essentialism by Greg McKeown

Quotes:

"It's still best to make decisions quickly than correct them when you get feedback."

"Make a routine out of everything that is not essential to your mission."

"Science shows that our performance declines throughout the day with the number of decisions we need to make."

"Start saying 'No' to almost everything in order to protect what you do say 'Yes' to."

"Decide when to ignore the opinion of others."

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It is fair to say that everyone experiences and feels fear. Tune in to this episode where Dr. Trevor Blattner helps us to understand more about fear. Enjoy!

Episode Highlights:

● The Primal Self [1:50]

● Living in Your Highest Self [2:40]

AND MUCH MORE!

Resources Mentioned In This Episode:

· Psycho-Cybernetics by Maxwell Maltz

Quotes:

"All fears are based on either emotional or physical situations that bring us to sensation of fear."

"When we have more confidence and more success, we enjoy more life as it is meant to be lived."

"Understand that living in your highest self, one hundred percent of the time, is simply not possible."

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In this episode, we are joined by Dorie Clark, a recognized "branding expert" by the Associated Press, Fortune, and Inc. magazine.

Dorie Clark has been named one of the Top 50 business thinkers in the world by Thinkers50 and was recognized as the #1 Communication Coach in the world by the Marshall Goldsmith Leading Global Coaches Awards. Clark, a consultant and keynote speaker, teaches executive education at Duke University's Fuqua School of Business and Columbia Business School, and she is the author of Entrepreneurial You, Reinventing You, and Stand Out, which was named the #1 Leadership Book of 2015 by Inc. magazine. A former presidential campaign spokeswoman, Clark has been described by the New York Times as an "expert at self-reinvention and helping others make changes in their lives." A frequent contributor to the Harvard Business Review, she consults and speaks for clients including Google, Microsoft, and the World Bank.

Listen as Dorie and I talk about reinventing yourself, creating content, and monetizing your brand. Be sure to check out the resources mentioned to fully appreciate the insights shared throughout this episode. Enjoy!

Episode Highlights:

● Getting to Know Dorie: Before and After her Entrepreneurial Journey [3:10]

● The Nexus of Marketing and Strategy [9:20]

● Creating Demand in a Marketplace [10:20]

o The Recognized Expert Framework [12:03]

● Tips for Content Creation [13:15]

● Advantages and Disadvantages of Starting a Blog [16:20]

● Writing for High Profile Publications [19:15]

● Ways to Monetize Your Brand [25:15]

● Consulting vs. Executive Coaching [29:40]

AND MUCH MORE!

Resources Mentioned In This Episode:

● If you are a future or aspiring business leader who wants to achieve the next level of success in your profession, get started by getting my FREE video short course: The Secret to Unleashing Your Top 1 Percent.

● Know more about Dorie Clark by visiting dorieclark.com.

● Do you want to want to learn how to attract clients with your reputation and warn what you're worth? Check out the Recognized Expert course offered by Dorie.

● If you aim to write for high profile publications, be sure to check out Dorie's course to learn exactly how to break into these elite publications.

● For people who want to create multiple revenue streams, download your free 88 question Entrepreneurial You self-assessment here.

● Learn to write content more quickly and effectively with this Rapid Content Creation Masterclass course.

● Grab your copy of Dorie Clark's books:

o Reinventing You

o Entrepreneurial You

o Stand Out

● Connect with Dorie:

o Facebook

o Twitter

o LinkedIn

o YouTube

o Instagram

Quotes:

"If you are doing marketing well, it's just not about how to sell a thing that you have. It's how you create things that people want to buy."

"You have to do content creation. You have to be able to share ideas publicly."

"You need to know people who can spread the word about what you are doing."

"The more highly relevant information you can give, the less risky it feels."

"The more legs you have on your table, the more resilient you are."

"Executive coaching is one-on-one whereas, consulting is enterprise level."

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With the podcast's objective of providing knowledge as much as we can, our overall goal is to deliver the truth to our listeners. With this in mind, today's episode is all about three resources that you must investigate. This might be a little bit different from our previous episodes but this sure will tickle your brain. Tune in and enjoy!

Episode Highlights:

● What is QAnon? [2:40]

● The Creature from Jekyll Island [7:20]

● Out of Shadows Documentary [8:00]

● Q's Latest Post [9:00]

AND MUCH MORE!

Resources Mentioned In This Episode:

● Check out @prayingmedic on Twitter

● Read here if you want to know more about QAnon.

● Check out these live online classes that may help you jumpstart your why.

● If you have questions, you may contact Dr. Trevor Blattner at [email protected]

Quotes:

"Things aren't always what they seem. It's important to protect your mind and your thinking and being aware of the information you are taking in on a regular basis."

"Why is free thought ridiculed, challenged, and threatened when a person has opposed the "mainstream narrative"?

"What happens when the news is no longer trustworthy? What happens when the news simply becomes an extension of a political party?"

"Free thought is a philosophical viewpoint which holds that positions regarding truth should be formed on a basis of logic, reason, and empiricism rather than authority, tradition, revelation or dogma."

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You may or may not know it but Dr. Trevor Blattner will be releasing a book called "Redefining the Top 1 Percent" come early 2021. Tune in to this special episode containing bits and pieces his upcoming book and learn about the cancer you must avoid.

Episode Highlights:

● The Cancer You Must Avoid [1:00]

● The Loser's Philosophy [3:00]

AND MUCH MORE!

Quotes:

"Entitlement is like cancer. It destroys everything it touches."

"To build and maintain hope in this world, and to deliver hope to others, you must maintain a sense of control over your life and your circumstances."

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I am excited to welcome to the show Sean Castrina, an investor, entrepreneur, teacher, and highly-sought-after speaker who communicates with humor and a bluntness that engages and captures his audience. He lost his dream job 25 years ago and decided he would never be dependent on an employer again for his financial security. He became a millionaire by the age of 36. Sean achieved this by becoming a serial entrepreneur, having started more than 20 companies over the last 20 years and still seeks to launch a new venture annually.

Now, Sean devotes his time to equipping other entrepreneurs for success, authoring bestsellers like The Greatest Entrepreneur in the World and 8 Unbreakable Rules For Business Startup Success. His newest book, The World's Greatest Business Plan, helps people by providing a simple step-by-step plan for those who cannot afford to fail. He's been a contributing author to entities like Forbes, Inc., Yahoo! Finance, MSNBC, and more.

In today's episode, Sean and I had a very spontaneous talk. From coming up with a realistic business plan to dissecting why startups tend to fail, Sean offers his insights and experiences that will definitely help you get a better point of view on entrepreneurship. Join us and get into the mind of a millionaire!

Episode Highlights:

● The Inspiration Behind Sean's Free Book: The World's Greatest Business Plan [2:45]

● Having the Right Mindset and Approach [6:23]

● Which Weighs More? Being Passionate or Providing a Solution? [8:13]

● Finding the Right Business Partner and Workforce [12:05]

● Why Startups Should Think Like the Fortune 500 and Vice Versa [20:32]

● Starting with a "What If" [24:50]

● Thinking Big with Taglines [27:18]

● Beyond Financial Freedom [29:39]

● Empowering through Partnerships [33:29]

● Book Recommendations [40:54]

AND MUCH MORE!

Resources Mentioned In This Episode:

● If you are a future or aspiring business leader who wants to achieve the next level of success in your profession,, get started by getting my FREE video short course: The Secret to Unleashing Your Top 1 Percent.

● Head over to Sean's website here to get a hold of your own FREE copy of his book The World's Greatest Business Plan. Also, don't forget to check out Sean's podcast The 10-Minute Entrepreneur.

● When it comes to digital marketing for small businesses, you can head over to GigStrategic.com.

● Connect with Sean:

o LinkedIn

o Twitter

o YouTube

o Facebook

o Instagram

● Book Recommendations:

o Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! by Robert T. Kiyosaki

o Think and Grow Rich by Napoleon Hill

o The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen R. Covey

o The 21 Irrefutable Laws of Leadership Workbook: Follow Them and People Will Follow You by John C. Maxwell

Quotes:

"Financial forecast is a wish and a dream. I can promise you you'll make zero, anything above that is a bonus."

"Business is so fluid. Look at the coronavirus, [it's a] perfect example. How you did business 6 months ago is not how you do business now."

"The number 1 reason why business startups fail is because the founding entrepreneur falls in love with their idea and the marketplace rejects it."

"I find needs, turn them into businesses but I brand like a baller. My marketing is second to none is small business rank."

''What one promise that if you could make to your target customers, they will chase you down for your business."

"Business ideas are a dime a dozen. When I find the right partner, then I have a good business."

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It is my pleasure to welcome Jerry Fetta. He helps people unconfuse their money so they don't lose their money so that, in turn, they can use their money to build wealth now. As the Founder and C.E.O. of Wealth DynamX, a wealth creation firm that helps clients across the United States build wealth, Jerry has a passion for providing financial education for families that causes them to build wealth and navigate their economic futures with certainty.

Jerry is married to his wife and business partner, Lexy, and together they have taken Wealth DynamX from nothing to a multimillion-dollar company over the last four years.

In this episode, Jerry and I had a very insightful sit-down. He shares his journey into gaining financial freedom and helping others do the same. Jerry also talks about the many ways entrepreneurs and employees alike can build wealth.

Episode Highlights:

● A 180 Turn from Being a Financial Adviser [2:26]

● Unique Ideas from Traditional Models [7:56]

● Jerry Gives Away His Business to Pursue a Better Opportunity [11:42]

● A Different Perspective on Whole Life Insurance [16:38]

● Jerry's Take on Wall Street [19:35]

● Whole Life Policies and Where to Find the Best Ones [20:52]

● Pay Less In Taxes the Legal Way [22:04]

● Choosing the Type of Assets to Invest In for Wage Earners [24:13]

● Jerry's Top Form of Real Estate [27:25]

● New Ways of Money Management [30:17]

● Book Recommendations [32:15]

● A Better Understanding of the Federal Reserve System [33:25]

AND MUCH MORE!

Resources Mentioned In This Episode:

● If you are a future or aspiring business leader who wants to achieve the next level of success in your profession, get started by getting my FREE video short course: The Secret to Unleashing Your Top 1 Percent.

● Visit jerryfetta.com/info to gain access to your free wealth blueprint NOW!

● Find out more about Jerry's company and the services and tools that they offer at wealthdynamx.com

● Connect with Jerry:

o LinkedIn

o Facebook

o Instagram

o Twitter

o YouTube

● Book Recommendations:

o The Creature from Jekyll Island: A Second Look at the Federal Reserve by G. Edward Griffin

o Becoming Your Own Banker: Unlock the Infinite Banking Concept by R. Nelson Nash

o Guide To Investing in Gold & Silver: Protect Your Financial Future by Michael Maloney

Quotes:

'The right people to study, I call them old dead guys."

"Fundamentally, the way the monetary system is set up, it is very much a form of economic slavery. I'm trading my time for money."

"The way to really help people is to get them in a position where they have enough passive income where they don't have to play the game anymore. They don't have to trade their time for money."

"We're giving 40% of our income to institutions. We're giving it to the mortgage company, taxes, Wall Street, and the credit card. So, it's there. It's just other people figured out how to get it before we could get it. "

"There's an acronym we teach called "D.I.T.I." It stands for Debt, Insurance, Taxes, and Investments. Those are the four categories you would go after."

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I'm glad to introduce to you our special guest, Ryan Coon. He is a co-founder and the CEO of Avail, an all-in-one software solution designed for do-it-yourself landlords. Before Avail, Coon was an investment banking associate at BMO Capital Markets.

Ryan has a hardworking spirit, and together with his co-founder Laurence Jankelow, they developed the idea for their company on a napkin that now solves the needs of thousands of landlords. His goal is to help the real estate market to become as transparent and as efficient as the stock market is.

Today, Ryan and I talk about his leap from the corporate world to his real passion in life. He also shares his advice on starting a new venture and communicating with investors.

Episode Highlights:

● Redirection Towards Entrepreneurship [1:29]

● Tips for Career Change and Getting Into Business [3:50]

● What They Do at Avail [7:09]

● Tools You Can Find on Avail [12:01]

● Real Estate for First-Timers [13:20]

● Raising Capital and Growing Your Business [15:01]

● Book Recommendations [18:30]

AND MUCH MORE!

Resources Mentioned In This Episode:

● If you are a future or aspiring business leader who wants to achieve the next level of success in your profession, get started by getting my FREE video short course: The Secret to Unleashing Your Top 1 Percent.

● Learn more about Ryan, his team, and what they can do for you at www.avail.co. They also have articles, guides, and resources that you can check out!

● Connect with Ryan:

o LinkedIn

o Twitter

● Book Recommendations:

o Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh

o Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs by John Doerr

o Shoe Dog: A Memoir by the Creator of Nike by Phil Knight

Quotes:

"Be creative. There are unlimited opportunities out there. You just have to be willing to go for it."

"The truth is overnight successes don't really happen."

"There are some things that frankly as an entrepreneur, you do, and you don't wanna do."

"Raising outside capital is not as glamorous as it sounds. It's a lot like dating. Going on a lot of dates, you have to find the right match and the right chemistry. "

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