SaaS start-ups operate in a different world from big consumer brands, right? Maybe. But that doesn’t mean we can’t learn a thing or two from one of the biggest SaaS brands around. And there’s no one better to learn it from than David Cancel, CEO of Drift.

Zappi President Ryan Barry interviewed David at the Virtual Insight Summit in 2021.

For more on the conference: https://www.virtualinsightsummit.com/

For more on Voxpopme: https://site.voxpopme.com/

We’ve all heard of Ring, the consumer security camera. Ring has seen huge growth in recent years, and you probably won’t be surprised to hear that a deep understanding of consumer needs is at the heart of that story. Mimi Swain, Ring’s CRO, sits right at the center of marketing, sales, and customer teams — so you know she has an interesting view of insights we can all learn from.

Jenn Vogel interviewed Mimi at the Virtual Insight Summit in 2021.

For more on the conference: https://www.virtualinsightsummit.com/

For more on Voxpopme: https://site.voxpopme.com/

The consumer landscape is always changing. Even big, iconic brands must grow and evolve or risk getting left behind. But how do you maintain your established brands while taking advantage of new trends? As Global CMO of PepsiCo, Jennifer Saenz has a lot of experience growing a portfolio of brands. Let’s peek inside her brain!

Zappi President Ryan Barry interviewed Jennifer at the Virtual Insight Summit in 2021.

For more on the conference: https://www.virtualinsightsummit.com/

For more on Voxpopme: https://site.voxpopme.com/

Host Jennifer Vogel is joined by Ross Wainwright, CEO at Alida, one of Voxpopme’s partners, to dive into the topic.

Video surveys have made it easier for brands to get feedback from customers quickly and in a way that they can use to improve customer experiences. On this episode, Jennifer Mancusi is joined by an award-winning insights professional who has used video surveys to the fullest.

Read the article version of this episode here: https://bit.ly/2XbpHFv

Jennifer Mancusi is joined by Khary Y. Campbell, an experienced insights executive and who has led cross-functional teams to use insights to drive customer understanding. He continuously focuses on using the best technology platforms available to help him reach his goals. Let’s find out how he does that.

To learn more about video surveys: https://bit.ly/3a4D2mh

Offering good customer experiences across the company certainly is important. One way to do that is by building teams that work well together and make customer-centricity a priority. We want to talk about building teams that work and that can help us understand our customers and create great experiences for them.

To discuss the topic, Jennifer Vogel is joined by Tara Robertson. Tara has built and continues to build high-performing teams. She’s the CMO at Teamwork and formerly at Sprout Social. Of course we want to hear how building teams that work can help us with customer experience.

Read our related article on building teams: https://site.voxpopme.com/building-teams/ 

Try video surveys to hear from your customers here: https://bit.ly/3usNn3d

Today, Voxpopme is pleased to announce a groundbreaking online survey enhancement: Our state-of-the-art Positivity Filter is now available to customers in the United States and will roll out next month worldwide.

We listened to you and know that having to hear negative feedback is just too difficult. It hurts, doesn’t feel good and sometimes can bring down the entire day. You know how it is. Ten seconds of negativity can ruin the rest of the day. So this product update is for those of you who only want to hear the positive things – or sometimes nothing at all – when customers only share negative sentiments. Of course, this industry-leading update is based on customer feedback.

Listen to the show to hear more and read our news release here: https://bit.ly/3fw2O6v

Happy April Fool's! Just a joke, obviously! Enjoy the show and be positive! 

We dive into the importance of content optimization and testing to create the best possible experience.

Today, we dive into how market research technology can help us understand our customers and create great experiences for them.