A couple of months ago, we shared on an episode that Voxpopme has acquired HubUX, and with that acquisition, it’s now easier than ever to run virtual focus groups. But what goes into moderating a virtual focus group, and what should be considered to make it a success? 

To discuss that topic, Jamin Brazil, founder of HubUX and now managing director at Voxpopme, returns to this market research podcast. 

We discuss: 

Join us.

Watch the "BRIght Ideas" episode on discussion guides that Jenn referenced on the episode here: https://www.youtube.com/watch?v=wjX7J0GLcv4

Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/

"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.

Innovation can make or break a company's future, but what’s the role of insights teams in helping innovative products be successful?

"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.

One way to keep research interesting is by being creative when we roll it out. But how do we do that in practice, and are there - dare we say - creative ways to be more creative? To discuss the topic, Jennifer Vogel is joined by Daniel Berkal, SVP Research at The Palmerston Group.

Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/

"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.

Research communities can have advantages for brands trying to understand their customers better. To discuss that topic, Jennifer Vogel is joined by Diane Hessan, an award-winning entrepreneur, innovator, and founder of Communispace, now C Space, which was the first company to create online communities for market research way back in the year 2000.

Voxpopme, the world’s leading video feedback and analytics company, has entered into a definitive agreement to acquire HubUX.

Recognizing customer and market demand, Voxpopme and HubUX began partnering to offer the next generation of end-to-end qualitative solutions.  Hearing the customer feedback and the value of these two platforms combined, it was clear this acquisition would help bring a completely new and necessary approach to qualitative to the market.

The two platforms bring together both live and unmoderated qualitative insights, offering the first all-in-one qualitative offering designed to merge empathy with agility in a way never before possible.

Customers can now:

This episode shares even more. Join us and listen in.

Read the news release on the acquisition and try Voxpopme solutions now at this link: https://site.voxpopme.com/news/industry-leading-qualitative-tech-platform-voxpopme-acquires-research-ops-platform-hubux/

Lisa Wilding-Brown, CEO at InnovateMR and an ESOMAR Council Member, joins Jenn Mancusi on this episode to discuss the topic of data quality.  Join us.

Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/

"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.

Sometimes people don’t finish surveys for one reason or another, but what can and should we do when that happens?

Read more about the topic here: http://site.voxpopme.com/what-to-do-with-incomplete-survey-responses

"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.

Wes Bush, CEO at ProductLed and author of “Product-led growth: How to build a product that sells itself,” joins Jennifer Vogel on this episode to discuss what goes into a product-led growth strategy.

Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/

"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.

Creating what customers want is certainly something all of us are after, but how do we create the habits to continuously understand what works, what doesn’t, and what if we are wrong?

Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/

"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.

We are seeing the headlines of a recession, mass layoffs, and changing customer trends, but how can companies weather a recession and move forward successfully?  In this episode, host Jennifer Vogel is joined by Will Wu, managing partner - high-tech and software - at West Monroe - the national digital services firm, to discuss the topic.  Join us.

Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/

"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.