You’ve heard some of our guests before that they just kind of fall into market research roles and others mentioned their educational paths. In this live recording of "Reel Talk: The Customer Insights Show," we focus on the educational road to research and find out how college students get ready to work in insights.

Enjoy the episode.

On this episode of "Reel Talk: The Customer Insights Show," we are talking about Jobs to be Done - a topic that has come up here and there on many episodes. So in this episode, let’s discuss that subject a bit more in-depth.

In this episode of "Reel Talk: The Customer Insights Show," we are talking about positioning. 

To discuss that topic, Jennifer Vogel is joined by April Dunford, founder of Ambient Strategy and author of “Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It.”  

Join us and check out April's book here: https://lnkd.in/gZpZzqyi

Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/

"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.

Jennifer Vogel talks with the co-author of the new book “Influencing Shopper Decisions: Unleash the Power of Your Brand to Win Customers” Rebecca Brooks.

Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/

"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.

In this episode of “Reel Talk: The Customer Insights Show,” we talk about why not to start with YOUR why. Certainly, many people are quoting Simon Sinek when it comes to knowing your company’s why for being in business.

Host Jenn Vogel talks to a content thought leader who tweeted “How to fail at marketing: Decide to know what your audience wants without talking to them.” I couldn’t agree more. Ashley Cummings is a content expert that writes content for eCommerce and marketing and advertising and is joining me on today’s episode.

They discuss:

Connect with Ashley here: https://www.ashleyrcummings.com/

Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/

"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.

In this episode of "Reel Talk: The Customer Insights Show," we discuss the role of insights to understand the different stages of the customer journey. That could include a strategy to democratize research across an organization and to share the results differently to drive better results.  

To discuss that topic, Jennifer Mancusi is joined by Jorge Calvachi, a global thought leader, director of insights at La-Z-Boy, and member of the Voxpopme advisory board. 

Join us for the discussion.

More episodes of interest:

How to conduct multicultural research

Proactive research and insights

Working with research communities

"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.

You have heard us talk about actionable insights from time to time on Reel Talk. But what are actionable insights exactly, how do we get them and how do we ensure actions are actually taken from them? 

To discuss the topic, Jennifer Vogel is joined by Barry Jennings, Director, Cloud and Commercial Business Planning Insights at Microsoft, where he leads a team focused on delivering actionable insights that support Microsoft's commercial business units including Server, Data Platform, AI, Development Tools, Cloud and Enterprise Solutions. Barry is also a member of the Voxpopme Customer Advisory Board.

They cover:

Join us for this live discussion.

Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/

"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.

Faith Popcorn, futurist to the Fortune 500, best-selling author, and renowned global speaker, joins host Jennifer Vogel to discuss the Metaverse, including:

Learn more about Faith: https://faithpopcorn.com/

On this eisode of "Reel Talk: The Customer Insights Show," we discuss the role agile qualitative research plays in ad testing.

Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/

"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.