Reel Talk: The Customer Insights Show

By Voxpopme

This is Reel Talk: The Customer Insights Show with Christoph Trappe.

Christoph and his guests share valuable information to help you understand your customers better, discuss customer insights, and d... more

· Business

5

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FAQs about Reel Talk: The Customer Insights Show:

How many episodes does Reel Talk: The Customer Insights Show have?

The podcast currently has 124 episodes available.

Reel Talk: The Customer Insights Show episodes:

February 28, 2022 64: How to build a consumer-first mindset
Let's talk about how we can truly create a consumer-first mindset in our business, product, and marketing strategies.

To discuss that topic, Jennifer Vogel is joined by Jennifer Pembroke Johnson.
Our guest is a global insight, innovation, and strategy leader with experience with category favorites in QSR + CPG - double cheeseburgers, minty chewing gum, and favorite ice cream treats. She loves leveraging macro trends and keeps up on what consumer behaviors are changing and why.
Connect with Jennifer here: https://www.linkedin.com/in/jennifer-pembroke/
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
...more
53min
February 15, 202263: Does market influence work better through intimacy or authority?
In this live episode of "Reel Talk: The Customer Insights Show," we discuss how to influence customers.

To discuss that topic, Jennifer Vogel is joined by Emmanuel Probst, senior vice president - brand health tracking, at Ipsos.
We discuss:
Why is consumer influence so important?

How do you influence through intimacy or authority?

The importance of customer conversations

And more...
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
...more
42min
February 10, 2022 62: How to use new qual research methods in a 136-year-old company
On this episode of "Reel Talk: The Customer Insights Show," we talk about bringing newer qual research methods into well-established companies. To discuss the topic, Jennifer Vogel is joined by Jo Munton, global insights senior manager at Avon.

We discuss:

How to use insights to compete with challenger brands
The role of technology
Insights in product launches
And more...

Join us.
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.

...more
42min
February 01, 2022 61: How Can We Reverse the Decline of Empathy in Society - a chat with Rob Volpe
In this episode, we talk about the empathy shortage. Why does this even exist as a problem and what can we do about it? To discuss the topic, Jennifer Vogel is joined by Rob Volpe, whose new book “Tell Me More About That: Solving the Empathy Crisis One Conversation at a Time” is out soon and available for pre-order now.

Order here: https://lnkd.in/gTGdngZU
Don't miss these episodes:
Industry-leading qualitative tech platform Voxpopme acquires research ops platform HubUX
Why aren’t people buying my product? - a chat with Sherwette Mansour
Meet Your Future. A look at Gen Z & market research
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
...more
51min
January 24, 202260: How to track a brand's health
In this episode of "Reel Talk," we discuss how to track a brand's health and what that even means.
Jennifer Vogel is joined by Jay Lister, global consumer insights director at Reebok, to discuss the topic. At Reebok, she leads a team of researchers to provide actionable insights and champions a people-first approach for the brand.
We discuss:
What is brand health tracking?

How do you track it?

How do you use what you learned to make business decisions?
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
...more
38min
January 18, 2022 59: DIY market research: The how-to-guide
In this episode, Jennifer Vogel and Voxpopme Vice President of Research Brian Monschein discuss the ever-evolving field of Do-It-Yourself market research.

They discuss:
How DIY market research has evolved
Barriers team face doing DIY market research well
How to pick the right DIY market research technology
And more.
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
...more
42min
January 12, 202258: TLDR: In case you missed every episode last year!
After Year 1 of “Reel Talk: The Customer Insights Show,” we analyzed all episodes of 2021 to see what the topics were that are top of mind for insights leaders. We did that by running the episodes through the Voxpopme market research platform.
Topics of the discussion with Jenn Vogel and Voxpopme CEO and Co-Founder Dave Carruthers include:
Insights across an organization

How to collaborate and what barriers teams have faced

The importance of processes

How to truly understand consumers

Why research needs to be an ongoing activity

The importance of research being actionable

The role of technology
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
...more
1h 1min
December 15, 2021 57: CMOs say these are the most important research practices
In this livestreamed episode of "Reel Talk: The Customer Insights Show," Jennifer Vogel and Carol Haney, head of research and data science at Qualtrics.com, talk about the seven steps CMOs use in their research strategies.
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
Links from the episode:
The episode was dedicated to Daniel Walker.
What surveys really say article
Writing fake reports first
...more
45min
December 05, 2021 56: How market researchers can stay relevant in this changing landscape
In this episode, we continue our series on the ever-changing market research landscape.

That includes the democratization of market research and ever-changing consumer behaviors and trends.

To dive into that topic, Jennifer Vogel is joined by Ryan Barry, president at Zappi. As Ryan says he’s passionate about building business the right way - where people are empowered to be great, where products make people's lives easier and where big hairy problems are tackled by teams without ego. I’m interested to learn how he goes about accomplishing that.
Follow Ryan on LinkedIn here: https://www.linkedin.com/in/ryan-barry-8354036/
Learn more about Zappi: https://www.zappi.io/
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
...more
39min
November 30, 202155: Are you asking the right demographic questions in your surveys?
Part of good survey design certainly also includes having inclusive demographic questions. But how much time and effort do market researchers put into their demographic questions? And how can we make them better?
The Insights Association recently released “The Evolution of Demographic Questions” and Jennifer Vogel is joined by two research veterans who sit on the association’s IDEA Council, which authored the report.
Shannon N. Danzy and Tchicaya Ellis Robertson, Ph.D. join us to discuss:
What we need to consider when it comes to demographic questions - such as sex, gender, sexual orientation, race, ethnicity, disability.

How often should demographic questions be reviewed and revised?

Generational differences

And much more...
Join us.
Learn more about the Idea Council: https://www.insightsassociation.org/idea-council
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
...more
1h 6min

FAQs about Reel Talk: The Customer Insights Show:

How many episodes does Reel Talk: The Customer Insights Show have?

The podcast currently has 124 episodes available.