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Designing a strategy is like the “Honeymoon” stage of marriage. It’s really exciting and engaging to design a strategy. However, designing and implementing are two very different things. When organizations get to the point of executing their strategies, most fall short because they fail to follow a process. For the last step in Outsizing, Steve explains what it means to Forge Patterns and how to follow a repeatable process. Through years of data collection and experience, Coltivar developed the IAR framework to help organizations follow a repeatable process that fosters innovation and drives meaningful results. In this episode of ReEnergize, Steve offers a brief overview of how the IAR framework is the best way for your organization to forge patterns.
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In last week’s episode, we converted advantages into value with 3 different approaches, earning a price premium, cost and capital efficiencies, and strategic growth. Now that we’ve laid out the plan on how to convert advantages into value, we’re going to explain who converts these advantages. This week, we move onto step 5 and introduce the value maximizer. Value maximizers are rockstar employees and in this episode, Steve explains how to unlock the potential your value maximizers bring to your organization.
Support the showLast week we discussed how to build from advantages and the major benefits that can come from finding the key strengths in your business and personal life. In this episode of ReEnergize, Steve explains how to generate value from these advantages. There are three ways to generate value that are discussed in Outsizing: earning price premiums, implementing cost and capital efficiencies, and being strategic about growth. Steve describes how to strategically pursue these through processes such as diversification, market penetration and expansion, and product development. Tune in to learn the steps that will take your advantages to the next level and maximize your value potential today!
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“Focus on your strengths, not your weaknesses.” In this episode of ReEnergize, we talk about step 3 of Outsizing: Building from Advantages. When we focus on our weaknesses, we can only perfect them to the point of satisfactory. When we build on our advantages, that’s when we start to see extreme improvements. It’s important for organizations to realize their advantages and focus on how to optimize them through creating and capturing value. We break down the different types of advantages and how organizations can optimize their key strengths moving forward.
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Last week we discussed how people within a business play a role in strategy, but what about the people that the business serves? In this episode of ReEnergize, Steve explains how to form a strategy centered around your customers rather than just your company. Learn the difference between customer service and customer experience, and how being proactive can play a key role in your strategy. Steve explains both what an ideal customer is and what values make up these ideal customers. Whether it be needs, passions, circumstances, social factors, or pressure, all customers are made up values that derive from these motivations. Listen in as Steve explains how to use these motivations and values to maximize the quality of customer experience and create advantages within your business.
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We have received lots of positive feedback from our listeners concerning the resources we have extended lately, yet we have forgotten to offer one of our best resources, Outsizing: Strategies to Grow Your Business, Profits, and Potential. In this episode of ReEnergize, Steve explains his reasons for and experience writing the book, as well as a key principle discussed in this book. Tune in as Steve discusses the human side of strategy and how to control it in a way that benefits your company rather than slows its progression. Often times things such as toxic work environments, stubborn employees, and biases can make good strategy difficult to follow through with. How can businesses create objective strategies that the whole company is excited for? Steve dives deep into the many ways we as humans can refocus both our personal and business lives for the better.
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