First and foremost, Reeves Price loves music and is a connoisseur of music festivals. He'll hold Gulf Shore's Hangout Music Festival up against any in the world in terms of quality of the acts, fan experience, and the care and attention given the talent. He manages festivals in the deep south for AEG and gives us an insider's look at what it takes to pull it off successfully. Hint: Though he may be rubbing shoulders with today's most popular and in-demand entertainers, it is not an easy or glamorous job.