Climate CEOs (formerly Entrepreneurs for Impact): Scaling Climate Tech Startups

Reforesting Burned Land: $55M+ Raised to Restore Post-Wildfire Forests at Scale


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Discover how Mast Reforestation is combining project finance, a 130-year-old seed business, and long-term carbon credit integrity to bring back forests that can’t regrow on their own after wildfires.


⭐ My guest today is Grant Canary, Founder and CEO of Mast Reforestation.

In addition, Grant is also a former:

  • Maggot farmer (!) – that is, growing industrial-grade insect protein using food waste
  • Chess and poker player, and improv enthusiast (these are relevant to his CEO work now)

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🎙️ In this episode, we talked about:

- The nuances of the carbon removal and credit world

- What their new project financing allows them to do

- How they bought a 130-year-old seed company

- Why forests often cannot regrow on their own after a wildfire

- Why they set up 100-year endowments to fund ongoing reporting on forest health and carbon sequestration

- The role of buffer pools to insure carbon credit integrity

- The importance of poly- vs. monoculture in their replanting

- How he took advantage of grad school arbitrage by studying in Bogota

- Why it’s so important to create a compelling future (vs. doom and gloom) in order to mainstream climate efforts

- His favorite startup books

- And lots more

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👍 Quick favor: Please leave a review or 5-star rating on your podcast player. This helps more listeners discover the climate CEOs and investors I interview here. 🙏

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🌎 Entrepreneurs for Impact is on a mission to help climate founders, CEOs, and investors scale faster via the #1 peer group community in North America. Our invite-only cohorts grow through monthly meetings, annual retreats, and 1:1 coaching calls. Today’s highly vetted members represent over $8B in market cap or assets under management. ⁠https://entrepreneursforimpact.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Programs are led by Dr. Chris Wedding — 4x founder, $1B of investment experience, and Duke University and UNC-Chapel Hill professor, with 70,000+ professional students taught, 25 years of meditation, an obsession with constant improvement, and far too many mistakes to keep to himself.

And here's our weekly newsletter — A 2-minute summary of climate tech startups, impact investing, and leading with purpose (and a sense of humor). ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://entrepreneursforimpact.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Climate CEOs (formerly Entrepreneurs for Impact): Scaling Climate Tech StartupsBy Dr. Chris Wedding — Climate Tech CEO Coach | CEO @ EFI

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