This past weekend TikTok was unceremoniously banned and unbanned within a matter of hours.

While this is great news for the small businesses that rely on TikTok for marketing and sales - this should also be a wakeup call.

Focusing your marketing efforts on social media marketing alone can severely hurt your small business, especially if TikTok does get banned in the future. 

Vivian and I talk about reframing your relationship with social media, finding ways to move your target audience to your own platform, and tips for making the most out of your social media marketing.

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Chapters:

00:00 Thank You For Listening & Please Leave a Review

02:46 Reframe Your Social Media Relationship

13:30 Setting Goals for Social Media

24:25 Different Platforms Have Different Marketing Goals

29:37 Attracting the Right Audience

32:55 Building Your Own Community

44:06 Social Media as a Tool

53:37 TLDL: Key Takeaways and Strategies

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