🍷 Can regenerative agriculture revolutionize the wine industry? Stephen Cronk, founder of Maison Mirabeau, thinks so—and he’s proving it, vine by vine. 

After leaving London’s corporate world to build an internationally recognized rosé brand in Provence, Stephen took on his biggest challenge yet: turning a chemically exhausted vineyard into a thriving ecosystem using regenerative farming. 

In this episode, we dive into his incredible journey, the science behind regenerative viticulture, and why the future of wine depends on healthier soils, more biodiversity, and working with nature rather than against it. Whether you love wine, sustainability, or just a great comeback story—this episode is unmissable.

What You’ll Learn in This Episode:

✅ How regenerative agriculture is transforming vineyards and wine quality

✅ The surprising environmental impact of traditional viticulture (and how to fix it)

✅ Why soil health is the secret to better grapes, better wine, and a more resilient future

✅ How Stephen is leading the regenerative wine movement—and what’s next for viticulture

✅ Practical strategies for farmers and winemakers to start regenerating their land

Why This Matters:

🌍 Vineyards make up just 3% of EU farmland but use up to 20% of its pesticides. The wine industry is at a crossroads: continue down the path of chemical dependency or embrace a more sustainable, regenerative future. Stephen Cronk is showing that regenerative viticulture isn’t just good for the planet—it also makes better wine, healthier vines, and stronger businesses.

Tune in now to explore how regenerative farming can reshape the wine industry—one vineyard at a time!

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This podcast was produced in partnership with Soil Capital, a company that supports #regenerativeagriculture by financially rewarding farmers who improve soil health.

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Useful links: 

• Maison Mirabeau - Link

• Regenerative Viticulture Foundation - Link

• Stephen Cronk - Linkedin

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