Regional Money: Unfiltered

This is the episode I could talk about forever, because your next $100k is probably already hiding in your business right now. I'm walking you through the five levers I look at first when I want to find revenue without adding more hours or starting from scratch.

In this episode I cover how to diagnose where your pipeline is leaking before you touch anything else, how to repackage and reprice your existing offers so they reflect the outcome rather than the hours, and how to build an audience growth strategy that actually runs week to week. I also get into turning your existing clients into referrals and repeat revenue, and why raising your rates is a positioning decision as much as a revenue one.

Ready to take the next step with your business?

Apply to The Regional Experts Mastermind: https://www.theregionalexperts.com/apply

Sales is a skill, and this episode is all about building yours. I'm sharing the reframes and tactical shifts that helped me disconnect my identity from the outcome of a sales conversation — and the practical things I actually recommend to my clients to make the whole process feel a lot less loaded.

In this episode:

• Reframe sales as a value exchange to remove the emotional weight from every conversation.
• Recognise rejection sensitivity and stop it from running your sales avoidance.
• Avoid the over-explaining trap that accidentally talks prospects out of buying.
• Normalise follow-up as a non-negotiable part of your sales process.
• Build a clear entry point so prospects arrive to conversations pre-sold

Ready for the next step?

Apply to The Regional Experts Mastermind: https://www.theregionalexperts.com/apply

I've been running two businesses for years and only talking about one. This episode is me finally owning that, and explaining why the farm I run with my husband is actually one of the strongest proof points I have as a business coach.

There's also a bigger conversation here about the beliefs we quietly carry around money, value, and what we're "allowed" to claim.

In this episode:

• Understand why I kept the farm business out of my coaching brand for so long.
• Recognise the money stories and conditioning that shape how you talk about your own value.
• Complete a practical exercise to identify and own everything you're discounting about yourself.
• Reframe your offer as a transformation, not a price, and feel the difference in how you sell.

Ready to take the next step?

Apply to The Regional Experts Mastermind: https://www.theregionalexperts.com/apply

This one's about the things that are quietly holding your income back, even when your work is good and clients are happy. I'm covering the three sales secrets I come back to again and again with clients who are ready to scale but keep hitting the same ceiling. If you've ever felt like you're working flat out and still not getting ahead, this episode is for you.

In this episode I walk you through why the one-to-one ceiling caps your income and your visibility, what makes an offer truly sustainable beyond whether it sells, and how to shift from pricing by time to pricing by transformation. I also cover one-off offers honestly and what it actually looks like to build a client journey that gets people real results.

Ready to take the next step?

Apply to The Regional Experts Mastermind: https://www.theregionalexperts.com/apply

Welcome to Regional Money Unfiltered. I'm your host, Tori Kopke — wife, mother, Texan transplant, business coach and strategist, and founder of The Regional Experts.

This podcast is exactly what the name says: unfiltered.

Come behind the scenes for the secrets you need for six-figure success as a regional service provider, coach, or consultant.

Over the next six episodes, I'm pulling back the curtain on how I built a six-figure business from the Wheatbelt of WA — while running our multi-seven-figure farm business. I'm sharing what I've learned about sales, scaling, and the money secrets I haven't talked about publicly before — and what I'd tell you if you came to me ready to build something great.

Let's get into it.

Apply to The Regional Experts Mastermind: https://www.theregionalexperts.com/apply

This one is about the two strategies that took me from plateauing launches to my first $100k. I'm sharing what was actually going wrong before that launch, what I changed, and how I think about both of these levers now when I'm working with clients.

In this episode:

• Identify whether you're stuck in an echo chamber and what to do about it .
• Understand why niching down sharpened my message instead of shrinking my market .
• Learn what needs to be in place before running ads at scale .
• Recognise the low-hanging fruit in your business that can activate income quickly

Ready to take the next step?

Apply to The Regional Experts Mastermind: https://www.theregionalexperts.com/apply

I had the kind of corporate career people put on their vision boards — negotiating hundred-million-dollar contracts at 21, jet-setting across the world. And all I actually wanted was to be on the farm with my husband.

This episode is the origin story. I'm sharing how I built a business that looked successful on the outside and was quietly broken on the inside, the moment I realised it, and how I rebuilt it into something that actually works for my life. If you've ever felt like you're working harder than your income justifies — this one is for you.

In this episode:

• Understand why hustle always has a ceiling — and what the ceiling is actually telling you.
• See why scalable doesn't mean passive income or complex funnels if you're a regional service provider.
• Hear how five hours of childcare a week forced better business decisions than abundance ever had.
• Learn the sell, attract, deliver framework and why it works across completely different business models.

Ready to take the next step?

Apply to The Regional Experts Mastermind: https://www.theregionalexperts.com/apply