REI Marketing Nerds

It’s easy to overwhelm yourself with all the latest tips and tactics for finding and closing real estate deals. You can run paid advertising campaigns, start a YouTube channel, build an email list, create a TikTok channel, and the list goes on. 

But often, these options only distract you and create more anxiety. Sometimes following an unsexy, yet proven offline strategy—like driving for dollars—can help you soak up all the deals in your area. 

Today’s guest, founder of Driving for Dollars Mastery, Zack Boothe, joins me to reveal why driving for dollars might be your most profitable marketing channel. And he reveals how to use real estate to follow your true passion. 

Listen now. 

Show highlights include: 

• How to accidentally discover if your purpose stretches out past real estate investing (5:18) 
• The broke man’s guide to getting into the real estate market (without having any capital) (16:09) 
• The little-known “Finder’s Fee” trick for making guaranteed profit in your real estate investing business (16:27) 
• How to clear your first million in real estate in the next 3 years (or less) (18:07)  
• The million-dollar “Different Currencies” secret for unlocking a near limitless stack of cash (18:55) 

If you want to connect with Zack and check out his Driving for Dollars Mastery program, visit his website here: https://dfdmastery.com/40in40 

To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group

Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy

I have good news and bad news: 

The bad news is there’s a massive portion of your market that your marketing isn’t reaching. The good news is that today’s guest, Luke Charlton, shows you how to persuade this audience into buying through email. 

Not only will you have a healthy pipeline of new clients, but you’ll obliterate your competitors because other investors don’t know how to use email. 

Listen now! 

Show highlights include: 

• The easiest (and most effective) way to make your emails entertaining and profitable (0:48) 
• 3 ways to never run out of story ideas (even if nothing exciting happens in your daily life) (1:14) 
• Why leading with entertainment in your emails makes people addicted to reading them (and how leading with content repulses them) (3:53) 
• How to “get away” with sending a daily email (without making your unsubscribe rate skyrocket) (4:27) 
• The “Real Estate Reality TV Show” secret for squeezing every last penny out of your email list (5:48) 
• How to get better results from your Facebook Ads by paying less attention to them (9:38) 
• Why now may be the greatest time in history to run Facebook Ads (11:42) 

If you want to connect with Luke, you can reach out to him at [email protected] or visit his website at https://lukecharlton.com/. 

To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group

Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy

There’s a big, fat mistake most real estate investors make in their advertising which results in losing 30% of your potential customers. And to add insult to injury, this mistake also devours your advertising budget. 

That’s the bad news.

The good news? 

The solution is almost so simple that no investors even think about it. Making this one tweak can 10x your business, and nuke your competitors. 

In this episode, legendary Facebook advertiser, Luke Charlton, joins me to reveal this mistake and how you can fix it. 

Listen now! 

Show highlights include: 

• Why entertaining your email readers is more profitable than giving them value (1:44) 
• The “Facebook Ad Click Trap” real estate investors fall which devours their advertising budgets (3:23) 
• The dirt-simple 2-step system for jacking up the profitability of every ad campaign you run (4:21) 
• How understanding Chet Holmes’s “Buyer Pyramid” unlocks 10x sales (6:29) 
• Why following up with your motivated sellers list via text crucifies your deals (and what to use instead) (18:29) 
• The counterintuitive reason teaching “how to” content in your emails makes your audience hate your guts (20:36) 

If you want to connect with Luke, you can reach out to him at [email protected] or visit his website at https://lukecharlton.com/. 

To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group

Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy

Entrepreneurs love to complicate their business (even at the expense of their sanity, profits, and freedom). 

Here’s a common trap entrepreneurs fall into: 

They hit their peak performance month — bringing in double the amount of revenue as they normally do. So what do they do? They reinvest in their business. But this reinvestment comes at a steep cost: They make their business rely more on uncontrollable pieces. 

The result? 

You work harder and harder to make less and less money. 

In this episode, you’ll discover the counterintuitive strategy to implement when you hit your peak performance month, so you can sustain your growth (without sacrificing your profits or freedom). 

Listen now before you commit this fatal mistake! 

Show highlights include: 

• The weird way reaching peak performance in your real estate investing business sets you up for humiliating failure (2:40) 
• How your best month in business dupes you into doubling your expenses and sacrificing your time and profits (3:39) 
• Why reinvesting in your business can actually create a profit-devouring behemoth you can’t control (9:20) 
• The obvious and overlooked trick for locking in your peak performance months instead of squandering them (10:36) 
• The “Subtraction” secret for consistently breaking your revenue record every month (11:54) 

To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group

Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy

What if you could understand the growth trajectory, health, and blind spots of your business in a single data point? 

Well, good news: 

You can. 

And better news: 

Nothing will free up your time, skyrocket your revenue, and give you more clarity than figuring out this data point. 

In this episode, Mike Simmons joins me again to reveal how to find this data point which runs your entire business. 

Listen now. 

Show highlights include: 

• The “unsexy” pitfall investors make with their business which causes it to implode on them (and how to avoid this in your business) (1:37) 
• The only 6 KPIs you need to measure to build a behemoth real estate investing company (7:01) 
• The “Moneyball Method” which reveals the health and growth trajectory of your business with one data point (8:22) 
• How you can “retire” by the end of the year (without selling your business) (19:29) 

To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group

Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy

Find out more about Mike’s business here: https://www.mikesimmons.com

Tune into Mike’s Just Start Real Estate Podcast here: https://podcasts.apple.com/us/podcast/just-start-real-estate-with-mike-simmons/id732855311

Every investor falls into the trap of real estate investing: 

You imagine you can sip cocktails on the beach while making more passive income than most people’s salaries. 

But here’s the problem:

It’s never that easy — unless you have systems and processes in place to grow your business without your involvement. 

Our guest today, Mike Simmons, figured out how to do that. After losing $30k on a bad deal, he figured out how to close 100 deals per year working less than 2 hours a week. And he’s revealing how you can duplicate his success in this episode. 

Listen now. 

Show highlights include: 

• Why remodeling a house by yourself costs you more in terms of holding costs, taxes, and insurance (even if it saves you money) (7:51) 
• The insidious “Invisible Costs” of real estate investing which makes you miserable and penniless (8:35) 
• The “6 Residents” trick for transforming a single-family home into a bonafide cash cow (and why you shouldn’t do it) (11:55) 
• How growing your investing business at breakneck speed forces you to systematize it (13:28) 
• Why acting like a dictator to your ocntractos minimizes their mistakes and maximizes your profits (19:04) 
• How your skepticism of other successful real estate investors holds you back from hockey stick growth (21:50) 

To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group

Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy

Find out more about Mike’s business here: https://www.mikesimmons.com

Tune into Mike’s Just Start Real Estate Podcast here: https://podcasts.apple.com/us/podcast/just-start-real-estate-with-mike-simmons/id732855311

Every business decision comes with trade-offs. There is no free lunch, as economists say. But most investors think that money is the only currency. 

Sure, you can make more money by doing everything yourself. It just comes at the expense of your happiness, freedom, and sanity. 

Here’s why I bring it up: 

There are five different currencies of decision making. And by understanding what each currency is, you will not only make more profitable decisions, but you’ll get more joy from your business too. 

Want to find out what these five currencies are? Listen to the episode now. 

Show highlights include: 

• Why only measuring business decisions in dollars bankrupts your happiness (and 4 other currencies to use instead) (4:40) 
• The “5 TIMER Currencies” which help you make smarter, more profitable business decisions (5:11) 
• How to create time out of thin air (without sacrificing your business) (6:57) 
• The single most important asset in your real estate investing business (and why you can never get more of it) (13:08) 
• The weird way becoming too successful in business causes untold amounts of suffering (15:14) 

To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group

Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy

Find out more about Vince’s business here: https://callporter.com/

Schedule a call with Vince https://callporter.com/

Call Porter on Instagram - https://www.instagram.com/callporterofficial/

Most investors can get leads. Send enough postcards, mail enough letters and run enough ads—somebody will call you. 

But many leads waste your time. They expect sky-high prices, don’t want to sell or don’t understand what you do. 

The less you waste your time with these tire kickers, the more you can talk with real, motivated leads and close deals.

In this episode, Vince Hall from Call Porter shows you how to qualify leads on the phone to weed out those who waste your time and focus on lucrative deals instead. 

Want to stop wasting your time and close more deals? Listen now! 

Show highlights include: 

• Why picking up the phone could be the most profitable activity in your business. (9:48)
• The “4 pillars of a good real estate deal” checklist that helps you qualify leads in minutes. (12:42)
• How an overseas VA can hurt your business (and why “overpaying” for U.S.-based phone operators lets you close more deals) (19:10)
• How to make Instagram give you more views on their algorithm by adding silly songs to your videos. (31:20)

To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group

Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy

Find out more about Vince’s business here: https://callporter.com/

Schedule a call with Vince https://callporter.com/

Call Porter on Instagram - https://www.instagram.com/callporterofficial/

Real estate seminars tell beginners that real estate will make them more money than their job while working half as much.

But for most investors, investing becomes the opposite: They’re busy all day closing a few deals per year (if any).

But working a few hours per week while your business builds wealth isn’t impossible. This week’s guest Mike Simmons does exactly that: He works 2 hours per week and does 100 deals per year.

In this episode, you’ll find out how he got there—and how you can do more deals in less time, too.

Ready to stop working so much? Listen now!

Show highlights include:

• Why financial freedom isn’t enough to live your dream lifestyle (and the real freedom most investors want from their business) (8:23)
• How to leave your comfort zone by transforming your identity (even if it takes 5 years) (9:55)
• The odd way wasting $3000 on a bad seminar can jumpstart your real estate business (even if you have zero takeaways) (16:35)
• The biggest mistakes newbie investors make (and how to avoid them) (25:05)
• How to fix your “marketing problem” and convert leads to deals by changing nothing about your marketing (28:34)
• Marketing lessons learned from spending $1 million on direct mail (38:20)

Find out more about Mike here: https://www.mikesimmons.com/

Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy

To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group.

Want to find motivated seller leads online but don’t know where to start? Download the free Motivated Seller Keyword Report today at https://adwordsnerds.com/keywords.

For more actionable advice like this episode, check out the REI Nerds YouTube channel at https://www.youtube.com/adwordsnerds.

Google rolled out a new link spam update to their SEO algorithm on Jul 27, 2021. Will this new update affect your site’s rankings? 

If you were involved in manipulating Google’s algorithm by using spammy “hacks,” then your results might suffer. And even if you weren’t manipulating Google, your site still could be affected. 

Google’s new link spam update looks at two specific types of links. One of which, many real estate investors use in their SEO strategy. 

In this episode, I reveal what Google’s new update is, how it will affect your site’s rankings, and what you can do to attract new leads and clients on Google after this update.

Show highlights include:

• Why backlinks are still a central part of attracting leads from Google (even if they’re not as important as they once were) (3:23) 
• How trying to “hack” Google’s algorithm to rank higher backfires and lowers your rank (9:03) 
• Why affiliate and guest posting links can send your website to Google purgatory (10:36) 
• Have you used guest posting to boost your SEO in the past? Here’s why you shouldn't be worried about Google’s new update (16:37) 
• 3 keys that transform guest posting from a useless tactic into a way to attract new leads and clients (18:20) 
• Why getting 1-2 links per month helps you close more deals than getting 10+ links per month (19:07) 

If you’d like a free trial to try REI BlackBook and get other special bonuses like my PPC Class, SEO Class, and Damon’s 15x3 Framework, then head to https://www.reiblackbook.com/nerds.  

To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group. 

Want to find motivated seller leads online but don’t know where to start? Download the free Motivated Seller Keyword Report today at https://adwordsnerds.com/keywords.