As a business owner we are busy! Really busy! So setting healthy boundaries when it comes to our social media use can be a helpful way to sleep better, be more productive, and have better interpersonal skills. I'm sharing some tips for how to set those boundaries and a few specifics about the ones I have set in my life as a social media strategist who is always on her phone.

Let's do something a little different this week and talk debunking the 7 biggest myths about working with a Social Media Manager. Trust me we hear these misconceptions all the time, so it's time to put them to rest.

This week, I'm sharing 9 essential social media strategies for building your personal brand as a small business owner. For many of you these won't be new, but a few of them may give you some things to think about when it comes to your own brand.

Your link-in-bio can be a potent tool to take your social media followers over to your website and possibly gain a new client. But after looking at thousands of social media accounts and doing a number of Instagram audits there are 4 common mistakes I see people making when it comes to their Link-in-Bio. I'm breaking down each of them in this week's episode. PS: The fourth mistake might surprise you.

Last week, Instagram launched a new app - Threads! In the first 5 days it gained more than 100 million users, which is insane. And which begs the question, should you get a threads account? I break it down in this episode and share some insights from my first 5 days on the app.

Running a small business is no simple task. There are a million things to consider and a lot of balls to juggle. But I LOVE it! I love having a million things on my mind and making magic happen with all of it. But this would not be possible without a couple essential systems - Slack, Canva for Teams, and Dubsado. Here I'm sharing a little of how I use each of these to streamline my business. Plus, a shoutout to my VA, who makes all of this actually possible.

In the last several weeks I've answered this questions a handful of times, so it was time to turn it into a podcast episodes. The short answer is yes and NO. More followers do not necessarily mean more business. You want to think of your accounts, especially in the beginning stages, as more of a portfolio of your servcies than a lead generator.

After last week's episode on the engagement tactics to avoid, I wanted to share a few things that you can do to increase your engagement numbers in a significant and meaningful way. There's one that is an absolute must! This is the goal mine for engagement. And then I'm giving you 4 additional tactics that will help push the needle.

There are plenty of gurus and businesses who will try to sell you their amazing engagement tactics - for cheap! Buy comments, trade likes, go on a commenting spree - the quick fix options are endless. In this episode, we're looking at 4 ways people use engagement tactics that might offer good results in terms of numbers but will hurt your account in the long run! Trust me I've tried or researched them all - these 4 engagement tactics you want to avoid!

I think it's human nature to be obsessed with our follower number and wanting it to grow as quickly as possible. But there are many grow fast tactics that are going to hurt your account more than they are going to help. In this episode I walk you through 4 follower growth tactics to avoid when trying to create a successful social media presence.