Today I’m speaking with Peter Caddick, Founder & CEO of sella.io, an ai supported brand and digital marketing agency working with healthcare and healthtech businesses.

Intro Part B:

Last episode, Peter explained what an Activity Based Marketing service agency was and how that was reimagining marketing agency engagement supporting B2B businesses. In this episode we extend the discussion into branding, strategy, referrals, key channels and alignments and what healthcare businesses should be doing to respond to the rapidly approaching future of marketing.

Let’s jump in!

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LINKS:

• LinkedIn: https://www.linkedin.com/in/petercaddick/?originalSubdomain=au
• Website: https://www.sella.io/

Connect:

• Listen to other episodes of Reimagining Healthcare

• Connect with Yianni Serpanos on LinkedIn

• Follow HealthTechX on LinkedIn

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

Today I’m speaking with Peter Caddick, Founder & CEO of sella.io, an ai supported brand and digital marketing agency working with healthcare and healthtech businesses.

In this first part of the interview, Peter explains Activity Based Marketing, overcoming business owner resource constraints, doing the basics and what that means, cutting through the noise of modern marketing tools and speaking to customers in a relavant and authentic way. 

Let’s jump in!

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Next episode, we’ll pick up the discussion with Peter on B2B marketing, his experience and insights in the healthcare space, and some profound insight into how healthcare businesses should be responding to the rapidly approaching future of marketing.

Speak to you then!

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LINKS:

• LinkedIn: https://www.linkedin.com/in/petercaddick/?originalSubdomain=au
• Website: https://www.sella.io/

Connect:

• Listen to other episodes of Reimagining Healthcare

• Connect with Yianni Serpanos on LinkedIn

• Follow HealthTechX on LinkedIn

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

Today I’m speaking with Ethan Singer, co-Founder of Fundabl, they’re a revenue based funding partner for healthcare and healthtech businesses.

Last episode, Ethan spoke to me about, the typical problems associated with obtaining funds traditionally within your business versus Fundabl’s approach, this episode we cover more nuanced examples and use cases where Fundabl provides significant business advantages at any stage of the lifecycle of your business.

Let’s jump in!

LINKS:

• LinkedIn: https://www.linkedin.com/in/ethan-singer-%F0%9F%90%A7-63407773/
• Website: https://www.fundabl.com/

Connect:

• Listen to other episodes of Reimagining Healthcare

• Connect with Yianni Serpanos on LinkedIn

• Follow HealthTechX on LinkedIn

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

Today I’m speaking with Ethan Singer, co-Founder of Fundabl, they’re a revenue based funding partner for healthcare and healthtech businesses.

In this first part of the interview, Ethan talks us through what Fundabl is and why it was founded. We look at the types of problems and opportunities that having fast access to funding can address…and the differences between traditional funding options versus Fundabl’s quick fix & responsive approach to funding businesses in healthcare and healthtech.

Let’s jump in!

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Next episode, we pick up the discussion with Ethan and move the discussion further into use cases for funding, particularly within healthcare, beyond what you might typically think funding is needed for as well as unpacking the options between raising capital versus Fundable, and it’s impact on dilution of equity within your business.

Speak to you then! 

LINKS:

• LinkedIn: https://www.linkedin.com/in/ethan-singer-%F0%9F%90%A7-63407773/
• Website: https://www.fundabl.com/

Connect:

• Listen to other episodes of Reimagining Healthcare

• Connect with Yianni Serpanos on LinkedIn

• Follow HealthTechX on LinkedIn

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

Today I’m speaking with Giuseppe Carollo, Head of Pharmacy Insurance at Carollo Horton, they’re an insurance business adviser with specialization in the healthcare & tech sectors.

In our last episode, we started speaking with Guiseppe about the basics of what insurance is, why it’s important and how it works.  In today’s episode we refine our thinking of risk by exporing the scope and value of quality healthcare domain oriented insurance advise, challenging the consumer mindset of younger business owners, seeing how quality insurance advise can help cashflow and the future of insurance in healthcare and tech businesses. 

Let’s jump in!

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LINKS:

• LinkedIn: https://www.linkedin.com/in/gcarollo/?originalSubdomain=au
• Website: https://carollohorton.com.au/

Connect:

• Listen to other episodes of Reimagining Healthcare

• Connect with Yianni Serpanos on LinkedIn

• Follow HealthTechX on LinkedIn

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

Today I’m speaking with Giuseppe Carollo, Head of Pharmacy Insurance at Carollo Horton, they’re an insurance business adviser with specialisation in the healthcare & tech sectors.

In this first part of the interview, Giuseppe provides an introduction to healthcare and tech insurance, risks and requirements. We explore how you can transfer risk to third parties and the value of building a regular advisory relationship with insurance experts who have domain expertise within healthcare.

Let’s jump in!

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In our next episode, we continue the discussion with Giusseppe covering the scope and value of quality domain oriented insurance advice, the notion of consumer versus business mindset within business owners, cashflow management and the future of healthcare and tech insurance.

Speak to you then!

LINKS:

• LinkedIn: https://www.linkedin.com/in/gcarollo/?originalSubdomain=au
• Website: https://carollohorton.com.au/

Connect:

• Listen to other episodes of Reimagining Healthcare

• Connect with Yianni Serpanos on LinkedIn

• Follow HealthTechX on LinkedIn

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

Today I’m speaking with Dan Hilvert, Director of Hilvert Advisory, a healthcare sector focussed strategy, investment, capital raising advisory firm. 

Last episode, Dan spoke to me about, advising healthcare start ups, mergers/ acquisitions, capital raising and investing in healthcare start ups and today we explore why capital raising might not be your best option, what high quality revenue is and further insights into the industry.

Let’s jump in! 

LINKS:

• LinkedIn: https://www.linkedin.com/in/danhilvert/?originalSubdomain=au
• Website: https://www.hilvert.com.au/

Connect:

• Listen to other episodes of Reimagining Healthcare

• Connect with Yianni Serpanos on LinkedIn

• Follow HealthTechX on LinkedIn

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

Today I’m speaking with Dan Hilvert, Director of Hilvert, Director of Hilvert Advisory, a healthcare sector focused strategy, investment, capital raising advisory firm.

In this first part of the interview, Dan talks to us about mergers, acquisition, investing and capital raising in healthcare.

Let’s jump in!

Next episode, we continue the discussion further with Dan covering aspects of advisory in the space, why capital raising shouldn’t be a go to strategy for founders of healthcare start ups, what high quality revenue is and some key insights of the industry.

Speak to you then!

LINKS:

• LinkedIn: https://www.linkedin.com/in/danhilvert/?originalSubdomain=au
• Website: https://www.hilvert.com.au/

Connect:

• Listen to other episodes of Reimagining Healthcare

• Connect with Yianni Serpanos on LinkedIn

• Follow HealthTechX on LinkedIn

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

Today I’m speaking with Justin Flitter, a Fractional Chief Marketing Officer and Founder of Unrivaled.co.nz…it’s a marketing partner offerring strategy & activation for companies seeking accelerated growth. 

Last episode, Justin spoke to me about founding a fractional Chief Marketing Officer Agency and what that means for business and fractional CMO’s. Today we continue to discussion with Justin on the value and key concepts of engaging a fractional CMO and how to become unrivaled in business.

Let’s jump in!

LINKS:

• LinkedIn: https://www.linkedin.com/in/justinflitter/
• Website: https://www.unrivaled.co.nz/

Connect:

• Listen to other episodes of Reimagining Healthcare

• Connect with Yianni Serpanos on LinkedIn

• Follow HealthTechX on LinkedIn

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

Today I’m speaking with Justin Flitter, a Fractional Chief Marketing Officer and Founder of Unrivaled.co.nz…it’s a marketing partner offering strategy & activation for companies seeking accelerated growth.

In this first part of the interview, Justin explains what a fractional chief marketing officer is, how it benefits businesses and what’s it’s like to live the life of a fractional CMO.

Let’s jump in!

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Next episode, we continue the discussion further with Justin covering the key concepts all businesses should be thinking about to become a leader in their class of competitors, or as Justin calls it “UnRivaled!”

Speak to you then!

LINKS:

• LinkedIn: https://www.linkedin.com/in/justinflitter/
• Website: https://www.unrivaled.co.nz/

Connect:

• Listen to other episodes of Reimagining Healthcare

• Connect with Yianni Serpanos on LinkedIn

• Follow HealthTechX on LinkedIn

 

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.