Popups are a staple in e-commerce, but are they truly effective?

In this episode of Subscription Prescription, I sit down with Shaan Arora, founder of Alia, to discuss how his innovative approach is redefining the traditional popup. Discover how Alia's focus on customer education and zero-party data is helping brands like Nike Strength, Hostage Tape, and Obvi achieve higher engagement and conversion rates.

We delve into:

The origin story of Alia and its mission to enhance customer engagement.

The importance of zero-party data in today's e-commerce landscape.

Real-world success stories from brands leveraging Alia's unique popup strategy.

If you're looking to elevate your customer engagement and retention strategies, this conversation is a must-watch.

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