Rein In Your Herd

Welcome the new host to the Rein In Your Herd Podcast, Lindsey Ardmore.

Bethany Lee is well known in the equestrian world. The owner of My Equestrian Style blog and Instagram, the Equestrian Podcast, Co-Owner of the Equestrian Workshop, AND a full-time trainer, Bethany is the queen of succeeding as a multi passionate equestrian. In this episode, she shares how she got started, what she does to keep growing, and gives some great advice for those of us who want to do it all. You CAN do it all if you really want you. You just need an awesome team behind you and...

Growing your team doesn't have to mean hiring a full-time employee with benefits and paid time off. It can be as simple as hiring someone to clean your horse or bringing on an expert to take part of your business that you don't enjoy off your hands. Successful business owners don't try to do it all. They stay in their lane and outsource the stuff that is outside of their expertise. Tune in to Episode 43 to learn when it's time to grow your team and get some tips on hiring someone who is ...

Alli Addison is the person behind the gorgeous Instagram account, Milton Menasco. We asked her about collaborations, and she gave us a TON of information from how to build strong collaborative relationships to tips on setting yourself up for a successful partnership.A collaboration is a business relationship. You have to take it seriously and approach it professionally. If you are intentional in your marketing assets and setting yourself up correctly, collaborations can be an incredible tool ...

A messaging strategy is essentially your brand story. It calls out to your soulmate clients and shows them how you can change their life. It takes your core values and turns them into customer-facing statements that communicate the who, what, where, when, why, and how of your business. The more clear you can get in your messaging strategy, the more effective your marketing will be. Nine times out of ten, when someone doesn't buy, it's because they don't understand the offer or how it can...

Krystal Kelly is a badass equestrian (what else can you call someone who's done the Mongol Derby?!) and coach and the person behind Equestrian Adventuresses and The International Equestrian. She joined us to talk about selling online courses, collaborating with other course creators, and making money online in the horse industry. You don't want to miss this interview. Krystal is down to earth, not afraid to take a big leap of faith, and shares a TON of awesome tips if you want to make mo...

Have you ever looked back at your spending at the end of the year and realized you bought a ton of courses and never even went through the materials?Or maybe you did go through the materials, but you didn't implement what you learned in your business. There ARE some situations where a course can be great for your business, but you have to be careful not to fall into the trap of taking course after course and never seeing a return. Tune in to Episode 39 to learn when you should take a cou...

Raquel Lynn is a successful equine blogger with not one but two excellent blogs. If you've ever made margaritas following the recipe on Horses and Heels or drooled over your dream barn on Stable Style, you've seen her work!Raquel chatted with us about all things blogging. We covered it all from what platform to use, how to get started, and affiliate income. Whether you blog for your business or you want to create your own lifestyle blog, this is an episode you don't want to miss. To see ...

Marketing is a lot like horse training. If you talk to ten different experts, you'll get ten bits of advice. Each one of those pieces of advice probably works for someone somewhere, but that doesn't necessarily mean they're all right for you. In this episode, we dive into what is marketing anyway? Why does it matter, and how can you create a marketing plan that works for your unique business? To see more on this episode go to https://www.reininyourherd.com/37Follow Us Online:Website...

Jo Belasco is an attorney who specializes in equine law. She sat down with us on the podcast and talked about legally protecting our businesses. We learned a LOT, and we know you will too. Accidents happen in the horse world. They are a fact of our reality. Having a strong contract, a liability insurance policy and a properly structured business are the best way to take care of everyone when the unthinkable happens. Tune in to find out what you need to do to protect your business an...